Assistant Director Admissions (Hispanic and Latino Recruitment)
The Assistant Director is responsible for assisting the Director and Associate Directors in meeting established enrollment goals each year, with special emphasis on the Hispanic student population. This is accomplished through the formulation and implementation of a comprehensive marketing, recruitment and admissions plan that includes targeted advertising, travel, campus visitation programs, scholarship awards, and written and telephonic communications. The Assistant Director is responsible for developing and managing the full admissions funnel for an assigned territory including inquiries, applicants, accepted and enrolled students. This position uses independent authority and discretion and is authorized to commit the University to admissions decisions and scholarship awards within an assigned territory.
This position will serve as the primary contact for prospective Hispanic students, assist in the creation and implementation of Hispanic recruitment strategies, process Hispanic student applications, design recruitment materials and web content for Hispanic students, and participate in recruitment activities targeting Hispanic students. Additionally, the job is described as follows –
1. Territory Management: Collect, analyze and interpret
Formulate goals based on historical trends and projections
Develop and implement an individualized recruitment plan with appropriate objectives and strategies. Formulate and implement a comprehensive travel plan that includes college fairs, high school private visits and special programs as required.
2. Funnel Management: Build an inquiry pool sufficient in size and quality to reach established enrollment goals. Communicate via phone, email and letters with most qualified inquiries to encourage submission of the application
Maintain communication with applied students to encourage and support completion of the application process. Independently evaluate completed files and make admission decisions based on established criteria. Maintain contact with accepted students using yield enhancement strategies to reach enrollment goals.
3. Render Admission Decision: Perform a thorough assessment of completed applicant files: Check citizenship, make initial residency determination, review high school/college history, including graduation status and date, minimum course requirements, GPA, SAT or ACT (optional), and class rank, and examine entire package, especially campus safety questions, for inconsistencies or red flags
For transfer applicants, the Assistant Director will also recalculate the GPA on transferable college work, and use assigned authority and discretion to award UNC Pembroke transfer credit as appropriate. Make a decision to admit or deny the student upon completion of file evaluation
4. On and Off Campus Events Planning: Plan dates, budget, develop agenda and secure speakers, facilities, food, beverages and collateral campus support for numerous events.
5. On campus private visits and tours: Conduct counseling interviews with prospective and/or admitted students and family members. Conduct campus tours “individual and group”
Tailor private visit to meet individual needs for all visitors (Sit in on class, meet with coach, visit Financial Aid, Eat in Dining Facility, etc.)
6. Scholarship Awards: Make scholarship award decisions as a leverage to meet enrollment goals
Coordinate with Financial Aid to call and counsel all admitted students who have been awarded financial aid packages
7. Serve as University Ambassador for special programs sponsored by the Chancellor’s Office, Academic Affairs, Advancement, Student Affairs, University and Community Relations, Business Affairs, Athletics and other areas as requested.
Minimum Training and Experience Requirements: Bachelor’s Degree with significant experience in recruitment, admissions or student services. This position requires strong oral and written communication skills; the ability to work with diverse populations; competence in technology and computer skills: the ability to collect and analyze data using the results to implement future programs, plans and strategies.
Management Preferences: Experience in marketing or sales, and or event planning. Excellent communication skills, and ability to interpret and make data driven decisions. Go above and beyond to provide impeccable customer service. Ability to travel extensively in and out-of-the state of North Carolina. Previous experience in a higher education setting and or Undergraduate Admissions environment is preferred.
Special Instructions to Applicants:
This position is subject to the successful completion of an employment background check. An employment background check includes a criminal background check, employment verification, reference checks, license verification (if applicable) and credit history check (if applicable).
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
New employees are paid only by direct deposit to the financial institution of their choice. Candidates claiming Veterans Preference must attach a copy of their DD-214 as a part of the online application process.
UNC Pembroke is an Equal Opportunity Employer. The University prohibits discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibits discrimination against all individuals based on their age, race, color, genetic information, religion, sex, sexual orientation, gender identity or expression and national origin. UNC Pembroke is a VEVRAA Federal Contractor and seeks priority referrals of protected veterans for our openings.