Senior Director of Integrated and Digital Marketing
- Employer
- Johns Hopkins University
- Location
- Maryland, United States
- Salary
- Salary Not Specified
- Date posted
- May 12, 2021
View more
- Position Type
- Faculty Positions, Business & Management, Marketing & Sales, Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Chief Business Officers & Vice Presidents, Editing & Publications Management
- Employment Type
- Full Time
Purpose of Position:
The Senior Director of Integrated and Digital Marketing reports to the Associate Dean for Global Marketing and Communications for the Johns Hopkins University Carey Business School (Carey). They are accountable for driving acquisition, engagement and conversion strategies/ plans/ execution across all digital, traditional and partnership marketing tools including Carey’s website behind all full-time, part-time, online and executive education programs. They are accountable to build Carey’s external reputation and brand by leveraging Carey’s website speaker events, sponsorships, partnerships, etc. This role will help accelerate our efforts across the global marketing landscape by collaborating cross-functionally with key teams such as Admissions, Programs, Global Partnerships, Student Experience, Alumni Relations, external agencies, etc.
Essential Duties & Responsibilities:
- They are directly responsible for
leading alltargeting and messaging
- Leading in concert with admissions and programs Carey’s target strategy and key insights including personas, research
- Leading prioritizing targets/ segments and ensuring Carey reaches each constituent at the right time with the right message
- Leading determining optimal messaging mix to drive results
- Leading full understanding competitive landscape, monitor, report and provide marketing insights
Knowledge and Skill:
- Excellent analytical and problem-solving skills
- Significant experience in analytics and measuring ROI to optimize marketing funnel from brand/program awareness to conversion to retention from all channels
- Excellent ability to develop and execute against strategic integrated multichannel marketing plans
- Exceptional ability to clearly articulate (written and verbal) strategies and plans to achieve goals
- Outstanding communication and listening skills
- Extensive experience in optimizing strong understanding of how all digital marketing channels function including hands on experience with SEO/SEM, emails/CRM, web design
- Self-starter and can lead independently and proactively
- Results-oriented with high standards for self and team
- Proven track record of recruiting, developing, and leading direct reports, internal teams and external partners
- Strong strategic skills and approach
- Ability to manage significant amount of projects in an expedited manner
- Strong orientation toward testing and learning with a demonstrated ability to analyze large amounts of data and glean actionable insights that inform strategy
- Strong experience managing a budget and internal and external resources
- Demonstrated understanding of cultural practices and global perspectives
- Significant experience in hiring and managing external media agencies
- Ability to identify research needs and work with resources to gain the knowledge needed
Minimum Qualifications
- Master's degree in communication, marketing or related field required.
- 8 years of related experience required. 10+ years’ experience with at least 7+ years’ experience in a marketing leadership role leading and managing teams of 6 or more full-time staff strongly desired.
- Experience in higher education marketing or equivalent
Classified Title:Director Communications &
Marketing
Working Title: Senior Director
of Integrated and Digital Marketing
Role/Level/Range: L/04/LE
Starting Salary Range: Commensurate with
experience
Employee group: Full Time
Schedule: Monday-Friday 8:30am-5:00pm
Exempt Status: Exempt
Location: 46-MD:JH at Harbor East
Department name: 60000049-Marketing & Communications
Personnel area: Carey Business School
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office atjhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
Equal Opportunity Employer
Note: Job Postings are updated daily and remain online until
filled.
EEO is the Law
Learn more:
https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
Equal Opportunity Employer
Note: Job Postings are updated daily and remain online until filled.
EEO is the Law
Learn more:
https://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
Important legal information
http://hrnt.jhu.edu/legal.cfm
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