Social Media Specialist

Posting Details

Job # 036862 Department Code 24002-1040 Department Marketing & Communications Job Title Social Media Specialist Location Syracuse, NY Pay Range Commensurate with Experience Staff Level S4 FLSA Status Exempt Hours

Standard University business hours

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description

The Marketing Social Media Strategist actively manages social media platforms to deliver partner value in their digital marketing efforts. The strategist will source content relevant to partner markets; amplify messages and industry news and information through research on trends, educational content and thought leadership. Work with business partners, strategies and team members to curate and create content for various channels. Proactively interact with online communities across all platforms. Drive community growth, reach and engagement across all social platforms. Build and nurture relationships with community members to foster brand evangelism. Deep dive into target markets to provide compelling content and thought leadership to the community. Day-to-day management and moderation of editorial content on social media platforms, including tweets, posts and discussions including after hours and weekends. Responsibilities also include 24/7 monitoring for sensitive, controversial, and potentially damaging content and flagging to appropriate leaders. This may also include working with leaders to craft response plans for mitigating risk and negative backlash.


• Bachelor’s degree in communications, information management, or equivalent degree or professional experience required.

• Two (2) plus years’ experience in digital and social media communications and digital marketing.

Job Specific Qualifications

• Advanced ability to communicate in writing, including strong editing skills and knowledge of the fundamentals of writing and grammar.

• Thorough knowledge of social media platforms, best practices, proficiency working across platforms and knowledge of what makes content engaging and sharable.

• Understanding of how to leverage social media for brand development and to achieve organizational objectives.

• General knowledge of principles and practices related to storytelling, communications, public relations, marketing, user-generated content management, and reputation management.

• Ability to work collaboratively as part of a team and independently in a fast-paced environment, prioritize and manage multiple tasks, perform well on deadline and long-term projects, and adapt to new and changing needs.

• Strong creative and critical thinking skills, excellent judgment, and ability to respond quickly and strategically in a variety of situations and environments.

• Demonstrated knowledge of photography, videography, multimedia and/or graphic design is preferred.

• Knowledge of Adobe Creative Suite software, Google Analytics, basic HTML, third-party social media tools, content management systems and similar technologies is preferred.


• Manages the University’s social media strategies by coordinating the daily activity of Syracuse University’s primary social media channels.

• Plans and curates engaging content for multiple audiences in a variety of ways and formats.

• Manages the content verification process for the student social media team.

• Develops and implements social media plans to support events, campaigns, fundraising activities and other communications strategies and initiatives.

• Supports all projects and initiatives assigned to support the University’s communications strategies.

• Consistently (including after normal business hours) monitors University channels, external channels, and social conversations, and directs issues and opportunities to the proper departments for prompt and appropriate responses, seven days a week.

• Tracks and reports on key performance indicators and benchmarks to measure the effectiveness of social media strategies and efforts.

• Keeps track of trends in the social media landscape.

• Makes recommendations and adjusts strategies based on analytics and insights.

• Stays up to date on industry trends.

Physical Requirements

Not Applicable


Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.


Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Quick Link Job Posting Date 03/08/2021 Application Deadline Full Consideration By Job Category Staff Message to Applicants

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