Content Marketing Manager

Job Title: Content Marketing Manager Hours Per Week:

40

Job Summary:

 

Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. This position will have a strong grasp of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to execution and provide analytics. Work includes consultations, research, strategic planning, focal groups/formal analysis, and project management in all areas of responsibility. Provides insight and guidance to campus marketing staff across media to strengthen and manage the brands of all Campus Service areas. Ability to perform duties as an active participant in the marketing team and lead appropriate initiatives.

Identifies and evaluates new digital technologies and uses web analytics tools to measure site traffic, to better optimize marketing campaigns, email marketing, social media umbrella, digital displays, and paid/unpaid search advertising, lead generation while protecting university brand and ensuring accessibility compliance of media.

Responsible for implementing, and managing all Campus Services digital and creative written content on websites, social media channels, blogs, newsletters, press releases and news articles, surveys, eCommerce, digital displays and marketing campaigns that promote the specific and comprehensive Campus Service areas, products, and/or services.

Enhance brand awareness within the digital space on all platforms as well as drive website traffic and acquire leads/customers. Provides support, and act as the primary liaison for front-end design and updates of the websites, social media, digital advertising, digital menu boards, surveys, and analytics.

Manages software administration needs for Campus Services Marketing department systems including, but not limited to Formstack, Cascade, Qualtrics, Adobe, Fourwinds, Wordpress, Social media channels, and email platforms.

Collaborate with internal and external stakeholders of Miami University to further marketing initiatives and strategies for all units within Campus Services and attend departmental marketing meetings as necessary with Account Managers of each area of Campus Services.

Utilize strong analytical tools and demonstrates the ability to evaluate end-to-end customer experience across multiple channels and customer touch points with a dual-minded approach. One that is highly creative and an excellent writer but can also be process driven and rely on data to make analytic decisions.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Aptitude for optimizing landing pages and user funnels to create customer conversion.

 

Duties/Physical Demands:

 

 

Minimum Qualifications:

Associate’s degree, or vocational or technical school degree in Web Design, Communications, Marketing, or related field or 1-3 years experience.

 

Desired Qualifications:

Bachelor’s degree in Web Design, Communications, Marketing, or related field. Experience using HTML. Demonstrated ability to producing high-quality designs that communicate to key audiences/constituents. Demonstrated knowledge of and experience using web content management systems (preferably Cascade Server). Excellent written skills applicable to all forms of digital media. Channel management of social media hubs and digital formats

 

Knowledge, Skills and Abilities

Detailed knowledge of digital marketing principles using industry-standard programs
Ability to maintain digital software. Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.).

 

Working Conditions/Physical Demands:

 

Special Instructions to Applicants:

Cover Letter, Resume, List of three references

 

EO/AA Statement/Clery Act: Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560.   As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at: http://www.MiamiOH.edu/campus-safety/annual-report/index.html, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2223. Date to Begin Screening Applicants:

 

 

Benefits Eligible:

Yes

 

 

A criminal background check is required. All campuses are smoke- and tobacco-free campuses.

For questions regarding reasonable accommodations for disabilities, or to follow-up with a request, please contact ADAFacultyStaff@Miamioh.edu or (513) 529-3560.

EO/AA Statement and Clery Act:

Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of sex/gender (including sexual harassment, sexual violence, sexual misconduct, domestic violence, dating violence, or stalking), race, color, religion, national origin (ancestry), disability, age (40 years or older), sexual orientation, gender identity, pregnancy, status as a parent or foster parent, military status, or veteran status in its recruitment, selection, and employment practices. Requests for all reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560. As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at (http://www.miamioh.edu/campus-safety/annual-report/index.html), which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2225.