Digital Marketing Copywriter

The Digital Marketing Copywriter will be expected to write compelling, on-brand copy for websites, emails, videos, social media posts, landing pages, and campaign creative (i.e. digital and print ads and other promo material). They will need to have a strong understanding of SEO and how to naturally integrate keywords into headlines and copy, as well as the ability to conduct keyword research on relevant and high-performing search terms.
Digital copywriting is about understanding, connecting and writing for an audience, and it’s about having the flexibility and skill to alter the style of writing from project to project. The ultimate goal of a copywriter is to engage and influence people’s behavior through words and stories.
In addition to copy and content creation across marketing platforms, we will lean on this position to assist with the management of in-house digital campaigns to ensure we’re meeting and effectively utilizing our budgets; identifying performance successes, issues, and trends; and implementing basic optimizations to ensure we’re meeting our marketing goals.
Working collaboratively across all integrated Marketing & Communications teams will be key to the success of this position.

A bachelor’s degree in marketing, advertising, or communications related field or equivalent, plus at least three years of related work experience.

Strong interpersonal skills and the ability to manage numerous projects simultaneously. Ability to craft effective copy and headlines for marketing materials. Experience using Google Ads for digital ad placement and management and WordPress. Understanding of integrated marketing communications tactics, including social media, SEO and marketing analytics. Familiarity with Creative Suite, Associated Press style, Google Analytics, MOZ or other SEO tools a plus.

Duties/Responsibilities

40% - Develop creative and captivating copy for various marketing projects and all brand campaign assets, including but not limited to digital media ads (such as Facebook, Adwords and Display Ads), social media posts, email newsletters, webpages, video scripts, print ads, and other communications materials.

20% - Conduct SEO research for high-performing keywords that align with high-priority editorial stories to improve organic traffic to the UGA Today news center (through including keywords in stories, developing SEO-friendly headlines and sub-headlines, adding image text, etc.). Analyze appropriate metrics to determine what stories to put paid search (SEM) behind to boost pageviews.

20% - Manage and monitor in-house digital campaigns to ensure we’re meeting and effectively utilizing our budgets; identify performance successes, issues, and trends; and implement basic optimizations to ensure we’re meeting our marketing goals.

10% - Meet and work collaboratively with cross-functional team members (strategists, writers, developers, designers, photographers, etc.) to gather and provide input on various projects that incorporate brand messages in copy and content.

10% - Other duties as assigned