Associate Director of Marketing & Advertising
The Pamplin College of Business at Virginia Tech is seeking a talented and experienced Associate Director of Marketing & Advertising. This position reports to the Associate Dean for Graduate Programs and is responsible for all marketing and advertising activities for the Pamplin College of Business Graduate programs housed in the Greater D.C. Region. He or she will be responsible for advertising and campaign management to increase enrollments. He/she will be responsible for identifying opportunities and developing plans to increase student enrollments using capture management strategies, paid media contract negotiation/university legal compliance, market research/competitive intelligence, strategy and implementation of marketing and advertising and content production management for the MIT, MBA, MSBA-HTM, and other programs. He/she will be responsible for business development of corporate/academic partnerships to increase student enrollment (e.g. co-branded information sessions, articulation agreements, and co-branded certificates) through enrollment funnel pipeline creation and optimization strategies. Specific duties include: Budgeting and efficient allocation of advertising and marketing resources; Asset delivery and scheduling; Working closely with the director of marketing and recruitment to develop advertising strategies to increase program pipelines for RFI and submitted applications; Manage information sessions and recruitment events (online/in-person); Creation of content in terms of production management of in-house assets and producing videos, photos, interviews, and articles; Vendor management, including invoicing/billing, and vendor and new opportunity evaluation; Engage in campaign performance and analysis to continuously evaluate perceptions of target markets, providing data, interpretation and strategic insights to Associate Dean and program leadership; Maintain data and reporting regarding marketing/advertising efforts, applications, admissions, and effectiveness of programs with shift to predictive reporting in Slate. Program support as needed, including inbound and outbound prospect and applicant communications.
Master's degree or a Bachelor's degree with work experience which may equate to an advance degree; extensive experience in marketing, advertising, and recruitment of graduate students; proven track record in developing and executing marketing and advertising plans, fiscal management; Basic HTML skills for web editing and management; Flexibility to travel as needed, including some weekends; Excellent communication skills and interpersonal skills; passionate about learning and the value of graduate programs; demonstrated ability to work independently and cooperatively with staff and faculty to achieve results.
Master's degree in business from an accredited college or equivalent degree program; substantial experience in an academic setting is highly desirable; demonstrable success in advertising, student recruitment and enrollment management, business development of corporate/academic partnership, marketing research and analysis, project planning, forecasting, student admission process and management; comfortable with technology for web-based recruiting initiatives; significant marketing and advertising experience.
Commensurate with Experience
The successful Candidate will be required to have a criminal conviction check
About Virginia Tech
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges , a school of medicine , a veterinary medicine college, Graduate School , and Honors College . The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers . A leading global research institution, Virginia Tech conducts more than $500 million in research annually.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or veteran status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
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Advertised: May 10, 2021
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