Senior Manager of Web and Digital Strategy
- Employer
- Oakton College
- Location
- Illinois, United States
- Salary
- Salary Not Specified
- Date posted
- May 3, 2021
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About Oakton Community College :
For 50 years, Oakton Community College has been the setting where thousands begin or continue their college or career studies. Educating people of all ages, from all walks of life and from more than 40 nations, Oakton focuses on improving the quality of life for everyone who enters its doors.
We offer:
Continuing education
Great benefits
Paid winter break
FRIDAYS OFF during the summer
Job Description:
Basic Function and Responsibility:
The Senior Manager of Web and Digital Strategy provides leadership in planning, developing, and maintaining the institution's web environment. Manages planning and development activities to create short and long-range plans for digital enhancements to the public website and content management system. Uses data to drive improvements; collaborates on digital marketing initiatives; provides strategic direction and leadership for project management and customer service processes; and provides software selection and support. Ensures that the website aligns with and complies with all standards, including but not limited to industry standards, accessibility standards, and Oakton brand standards. This position will work closely with teams throughout the college to ensure that the website's content successfully represents the College's brand, user experience, and helps the various users achieve their goals.
Characteristic Duties and Responsibilities:
- Constructs and manages the College's institutional website and
leads the web team by applying sound information architecture
techniques to support good user experience, best search engine
optimization practices, and cross-promotion among the various areas
of the college. Collaborates with Information Technology Services
to manage the College's online presence.
- Provides leadership and maintains governance of website
standards to ensure data integrity, brand consistency, content
quality and user experience. Helps establish and adheres to our
collective approach for search engine optimization, site
architecture, functionality, interactions, accessibility and
analytics to meet institutional goals.
- Creates policies and procedures (based on best practices for
higher education) to ensure clear and consistent workflows for the
effective and efficient management of all content and web practices
through a collaborative approach.
- Facilitates the placement of content and the enhancement of web
applications and utility of the web site. Ensures the web team
maintains current and accurate information on the site.
- Responsible for coaching, mentoring, inspiring, and elevating
team members in their work across all touchpoints of a cohesive
digital experience. Pushes boundaries through innovative thinking,
thrives in solving complex challenges, and has a strong focus on
performance and results.
- Key point person for digital experience of other platforms with
third party vendors such as the institution's digital agency or
other content management systems to project manage production
schedules and provide critical feedback.
- Serves as the "bridge" between the content, creative, digital
marketing, communications and programming functions connected by
the website.
- Proactively measures the performance of the public website in
Google Analytics, including setting up and maintaining goals, views
and key performance indicators. Develops and maintains Google Data
Studio dashboards. Manages analytics duties including managing
accounts access, site tagging and configuration and user training
as needed.
- Assures that software and web systems are kept up to date and
ensures acceptable levels of performance. Maintains best practices
in industry standards for web security.
- Responsible for the exploration, implementation, testing and
maintenance of new technology as it relates to website performance,
user experience, and security.
- In collaboration with the College Relations team, continually
assesses the current website and related technologies to develop
digital marketing strategies that meet the current and future needs
of the college.
- Establishes procedures and guidelines to support research and
development activities to determine the suitability of new
technology and new procedures to the college
environment.
- Available and on-call during an after-hours crisis or emergency
situation to deploy messaging on the web. Supports campus and
community notification of emergencies via the website and assists
with emergency response planning and preparation.
- Serves as primary web support for special institutional
projects and initiatives.
- Stays current with technological developments, digital
marketing, analytics, and leadership best practices.
- Others job related duties as assigned
Requirements:
Hiring Qualifications and Working Conditions:
- Bachelor's degree in web development, computer science,
marketing, communications, or related field; or an equivalent
combination of training and experience. Master degree
preferred.
- Five years progressive experience in the management, design,
creation, and implementation of professional websites and digital
marketing strategies in a complex, dynamic environment.
- Minimum of three years of experience in a management or
supervisory role with increasing responsibilities. Union
environment preferred.
- Experience with content management systems. Working knowledge
of Cascade preferred.
- Extensive experience with web applications, web design and
digital marketing and communications tactics.
- Ability to perform multiple managerial and technical
communication tasks with updated skills to meet changing job
conditions.
- Ability to coordinate and organize requests and effectively
prioritize, oversee and facilitate projects and
requests.
- Strong knowledge and experience with SEO, SEM, Google
Analytics, Google AdWords and social platforms and digital
marketing. Strong analytical skills and proven marketing analytics
experience.
- Ability to create and explain standards for design, navigation
and browser capability (e.g. accessibility, fonts, formatting,
icons, images, layout techniques and modularization) lead effective
design strategies that align with the college's brand and
integrated marketing strategy for large, complex
projects.
- Ability to manage large complex projects and teams; communicate
technical/complex information both verbally and in writing to
non-technical audiences; analyze and problem-solve a variety of
issues; carry out strategic planning activities.
- Demonstrated experience and evidence of maintaining and
building strong relationships and the ability to influence and lead
others to garner support and excitement around strategy that may be
new and different to others.
- Strong business acumen and data analytics skills.
- Demonstrated out of the box thinker and creative problem
solver.
- Proven skills in planning and managing web and digital
marketing/communications projects including preparing and
maintaining accurate records of upgrades and service
requests.
- Understanding of the creative side and analytical side of
marketing; ongoing awareness of digital marketing strategies;
ability to manage the college's brand identity within the marketing
strategy.
- Experience in search and social advertising; URL architecting;
and programmatic advertising.
- Excellent written and verbal communication skills and an
ability to work well in a team environment; ability to work
effectively in a multi-tasking environment.
- Ability to understand the use of applications and frameworks
that would be used for the position (MS Office, Adobe Creative
Cloud, HTML, CSS, JSON, XML, .NET, Bootstrap, SASS,
etc.)
- Full understanding of the technical/programming requirements
and possibilities that relate to site functionality.
- Solid/working knowledge of how to develop, use and deploy
keywords and phrases used in metadata within the HTML code that the
programmers in IT would be developing.
- Team-player with a positive outlook.
- Knowledge of ADA and WCAG 2.0 requirements
Additional Information:
Supervision Received:
Administrative supervision is received by the Director of Marketing
Supervision Exercised:
Functional supervision is exercised over the web and digital team.
Hours: Monday - Friday 8:15 am - 5:00 pm; on call for emergencies and flexibility needed
Salary: $70,399 - Starting salary may change due to the completion of staff negotiations
Application Instructions:
For further details, visit our website at www.oakton.edu and select the Employment link to view Employment Opportunities.
Please be sure to have a current resume, cover letter, and list of, at least, three (3) professional references with contact information prepared to submit with your application. One (1) of the references must be your most recent, direct supervisor.
Oakton is accessible by public transportation.
Oakton Community College is an equal opportunity, affirmative action institution, committed to employing competent, qualified individuals. Oakton Community College does not discriminate on the basis of race, color, creed, religion, national origin, disability, age, marital status, military status, socioeconomic status, sex or gender, gender identity, or sexual orientation in admission to and participation in its educational programs, college activities and services, or in its employment practices.
Posted positions may be removed from the Oakton website without notice when it is determined that no additional applicants are required.
URL: www.oakton.edu
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