Manager of Media Strategy, Planning and Analytics (Virtual)

Employer
Walden University
Location
Minnesota, United States
Salary
Salary Not Specified
Posted
May 05, 2021
Employment Type
Full Time
GENERAL SUMMARY:
The Senior Manager of Media Strategy, Planning and Analytics will lead an Analytics function for Laureate Online Education’s flagship institution, Walden University. The successful candidate will be responsible for defining and implementing measurement strategies that align with business objectives, produce impactful marketing analyses driven by core KPIs and delivering performance reports with actionable insights. This individual will serve as a multichannel expert, working closely with organization and marketing leaders to ensure alignment with institutional goals (growth, efficiency, and profitability)

This role will report to the Director of Global Media Strategy, Planning and Analytics. The successful candidate will utilize internal and external data across marketing & enrollment to develop clear, actionable insights that drive our business goals. This role requires close collaboration with Product Management, Product Marketing, Digital Marketing, Content/Brand Marketing, and Enrollment to achieve business objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
Responsibilities include:
  • Campaign measurement strategy
  • Identifying business objectives and advise on suitable measurement strategies
  • Benchmarking performance across all channels and advising on KPIs
  • Using methodical performance analysis to influence/support campaign strategies

  • Reporting and Analysis
  • Developing custom marketing dashboard concepts based on business needs and objective
  • Reporting on key metrics, analyzing, and interpreting trends and providing actionable insights based on available analytics data
  • Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
  • Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
  • Performing ad-hoc analyses to assist in prioritization and/or risk management, conversion data and customer journey, funnel analysis and multi-channel attribution

  • Advanced measurement methods
  • This role is responsible for developing advanced measurement models and capabilities, by leveraging best in class methodologies (advanced attribution models, media mix models)
  • Responsible to report on performance, insights to all levels of the organization

  • Partner with internal and external Marketing partners to deliver comprehensive view of performance and insights
  • Ensure close collaboration on campaigns, paid, earned and social media strategies
  • Develop and execute strategies relating to media geo-targeting, traditional branding tactics, MMM alignment and cross channel efficiency models


  • OTHER DUTIES AND RESPONSIBILITIES
    May perform other duties and responsibilities that management may deem necessary from time to time.
    EDUCATION and/or EXPERIENCE:
  • Bachelor’s Degree required
  • 5-10 years of digital analytics experience
  • Strong knowledge/ proficiency with industry standard analytics / visualization tools like Google Analytics, Tableau etc. required
  • Advanced knowledge/ proficiency in Microsoft Excel, Word, PowerPoint and Outlook required
  • Experience with attribution measurement tools and models preferred

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