Director of Media Relations
- Employer
- North Carolina Agricultural and Technical State University
- Location
- North Carolina, United States
- Salary
- Salary Not specified
- Date posted
- May 8, 2021
View more
- Position Type
- Faculty Positions, Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Alumni Affairs
- Employment Level
- Tenured/Tenured Track
- Employment Type
- Full Time
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The Director of Media Relations will be responsible for leading the
planning and execution of a strategic media and public relations
strategy aligned with the brand objectives and strategic vision of
the university as determined by the Associate Vice Chancellor of
University Relations. The Director of Media Relations will manage
both internal and external resources to ensure that all day-to-day
programs are executed with excellence. The director will cultivate
and sustain relationships with national, regional, local and
specialty media. This individual will proactively identify and
pursue news stories that demonstrate N.C. A&T State
University's strategic vision and leadership attributes in the
higher education industry, as well as other topics that advance its
relationships with key stakeholders. Working in partnership with
university leadership and the Associate Vice Chancellor for
University Relations, the director will regularly strategize,
develop and execute proactive and reactive media engagement
activities with top-tier specialty media in addition to important
national, state, regional and local outlets. The director will
explore public relations opportunities by leveraging social media
channels and converting university goals and strategy into
actionable and effective media and public relations. The director
will be an effective storyteller, producing stories for the web and
electronic newsletters in addition to executive-level
communications such as presentations, speeches, op-eds, letters and
blog posts as required.
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