Director of Marketing and Recruitment: Online and Distance Programs (AA21136)

Minnesota State University, Mankato
Minnesota, United States
Salary Not specified
May 06, 2021
Employment Level
Employment Type
Full Time

Director of Marketing and Recruitment: Online and Distance Programs (AA21136)

Division: Academic Affairs
Department: University Extended Campus
Unit: University Extended Campus211, MSUAASF
Location: Edina
FLSA: Non-Exempt
Employment Condition:
Work Shift:
Work Schedule/Hours/Days:

Posting Details:
APPLICATION DEADLINE: Review of applications will begin on March 10, 2021 and continue until the position has been filled.

POSITION: Probationary; Range C*

Salary Minimum: $43,785
Salary Maximum: $75,840
Salary Type: Hourly
Bargaining Unit/Plan: 211, MSUAASF

Job Description:
The Director of Marketing and Recruitment: Online and Distance Programs at Minnesota State University, Mankato provides strategic leadership in the area of marketing and promoting online and distance programs, in alignment with the University's high priority goals. The Director will work closely with Integrated Marketing to ensure alignment with University marketing and communication related policies, practices, brand and more. The Director will also collaborate with Admissions to ensure coordinated recruitment processes. The position reports to the Dean of University Extended Campus (UEC) and collaborates extensively with internal and external stakeholders to ensure that the university provides online programs and services that meet the needs of students and faculty. The Director will provide oversight for the day-to-day communication, marketing and promotion of Minnesota State University, Mankato's online and distance programs as well as other University Extended Campus outreach. The Director models and implements practices that support diversity, equity, and inclusion. Serving a central role for University Extended Campus communication, this position will facilitate - through website and online student support services - a quality, consistent Maverick experience for students, faculty, and staff in online and distance programs while increasing enrollment and student success. The position will provide marketing and community outreach efforts with the goal of better serving off-campus and online students, as well as helping establish University Extended Campus as the partner for adult learners and working professionals. Responsibilities includes performing continuous market needs analysis to focus outreach and marketing efforts as well establish UEC as the place for professional education, continuing education and workforce development.

Required Qualifications:
  • Bachelor’s Degree (conferred on an official transcript at the time of application) in marketing, web/inactive design, mass communications, educational development, or closely related field.
  • Minimum of three (3) years of professional, full-time experience in marketing, web content development, analysis of strategic web analytics, understanding of recruitment strategies, design and use of web infrastructure and management of social media.

Preferred Qualifications:
  • Demonstrated commitment to fostering a diverse working and learning environment.
  • Master’s Degree.
  • Experience in marketing, including website and social media within a higher education environment.
  • Understanding of best practices in recruitment of online and adult students in higher education.
  • Direct experience working with online and/or adult based programs.
  • Knowledge and expertise to understand, interpret, and integrate data and data systems to expand the capacity of extended education to serve the market needs.
  • Ability to effectively track information and to generate appropriate and timely reports.
  • Demonstrated ability to collaborate and partner with a variety of constituents.
  • Strong customer development and service experience.
  • Demonstrated understanding of strategic planning and implementation of programs and/or service.
  • Organizational skills that will allow for the handling of multiple projects at any given time.

Other Requirements:
Work safely at all times, which includes but is not limited to, participating and completing all required safety trainings, as well as performing all job tasks in accordance with Minnesota State University, Mankato policies and procedures utilizing appropriate tools, equipment and personal protective equipment.

Additional information on Minnesota State University, Mankato can be found at:

  • The salary range denoted above is the contractual range; however, salary upon hire is dependent upon qualifications and experience.

    To apply for this position, please continue the process via this website:

    A complete online application will include the following attachments. Incomplete applications will not be reviewed by the search committee.
  • Cover Letter
  • Resume/Curriculum Vitae
  • Contact Information for three (3) references
  • Unofficial Transcript(s) of your highest completed degree
  • A brief (no more than one-page) diversity statement presenting a commitment to or experience working in an equity-minded environment

Tammy Bohlke
Director of Workforce Development
Phone: 507-389-2572
TTY: 800-627-3529 or 711

*Employment for this position is covered by the collective bargaining agreement for the Minnesota State University Administrative and Service Faculty which can be found at:

NOTICE: In accordance with the Minnesota State Vehicle Fleet Safety Program, employees driving on college/university business who use a rental or state vehicle shall be required to conform to MN State’s vehicle use criteria and consent to a Motor Vehicle Records check.

The Minnesota State University, Mankato Annual Security and Fire Safety Report is available for your review. This report is required by federal law and contains policy statements and crime statistics for the University. The policy statements address the school’s policies, procedures and programs concerning safety and security. Three years’ worth of statistics are included for certain types of crimes that were reported to have occurred on-campus, or in other University affiliated locations. This report is available online at: You may also request a paper copy from University Security at 507-389-2111, or by emailing

Benefits Info:
The following link provides a brief overview of benefits available to eligible employees of Minnesota State University.

Select the ASF Summary (Administrative & Service Faculty) link from the list for specifics of that plan.

Benefits Overview

Posting Number: M112M
Re-posting: No
Number of Vacancies: 1
Desired Start Date:
Position End Date (if temporary):
Open Date: 02/17/2021
Close Date:
Open Until Filled: Yes
Special Instructions Summary:

To apply, visit

Minnesota State University, Mankato has a long-standing commitment to diversity and is actively seeking to nurture and enrich its underrepresented communities. Women, minorities, veterans and individuals with disabilities are encouraged to apply. In accordance with USCIS regulations, successful applicants must be legally able to accept work in the United States. Requests for reasonable accommodation of a disability during the application and/or interview process should be made to the Office of Human Resources, 507-389-2015 (V), 800-627-3529 or 711 (MRS/TTY). This Vacancy Notice is available in alternative format upon request. Minnesota State University, Mankato is an affirmative action/equal opportunity University and is a member of the Minnesota State Colleges and Universities System.