Associate Director of Digital Marketing
Associate Director of Digital Marketing
Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.
Our locations—in Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahant—are nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.
Northeastern's comprehensive array of undergraduate and graduate programs— in a variety of on-campus and online formats—lead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.
About the Opportunity:
The Associate Director of Digital Marketing manages the comprehensive digital marketing strategy for the Enrollment Management team. In partnership with marketing leadership, he/she will lead omnichannel efforts across the funnel to support annual enrollment goals and increase engagement with target audiences for Northeastern University degree programs. The Associate Director will oversee all digital channels for the unit and lead the optimization of those strategies against well-defined measurement framework to contribute to increases in leads, applications, and new enrolled students for the University.
The Associate Director will manage and motivate a team of marketing experts who own and manage channels, campaigns, and initiatives related to the overarching demand generation and conversion strategy. He/She/They will also work closely with the entire enrollment management function (program and regional marketing, creative, marketing technology, analytics, and admissions teams) to drive alignment across efforts, manage priorities, and define reporting and analysis in support of the marketing strategy.
Key responsibilities include, but are not limited to:
- Leads digital marketing strategy for enrollment marketing team
with the goal of driving qualified lead generation and enrollment
for Northeastern University degree programs.
- Oversees the marketing team who manages the execution and
optimization of performance marketing channels and initiates
including paid media, web and digital efforts, email marketing,
loyalty marketing, and event marketing.
- Leads marketing measurement strategy against projected results
and drives ongoing analysis of marketing campaigns across the
funnel to increase effectiveness of key initiatives and campaigns
- Owns the relationships with key agency partners and vendors who
execute digital marketing efforts for the University including
leading regular meetings, monitoring performance of the agency, and
appropriating liaising between the agency and other partner
- Leverages marketing tools, systems, and platforms to execute
and measure campaign effectiveness.
- Partners with marketing leadership to define and oversee annual
marketing budgets. Tracks and monitors pacing and ensure timely
processing of invoices and contracts for marketing expenses.
- 8-10 years of marketing campaign strategy oversight and
- Direct experience and oversight of digital marketing channels,
both paid and unpaid sources including search, social, email,
mobile, media, video and content marketing.
- At least 3 years of direct experience building marketing
strategies and annual plans
- Highly skilled in leveraging analytics to drive decision making
across integrated media plans
- Expert collaboration skills, with internal and external
- Experience working at a digital marketing agency or in-house
digital marketing team preferred
- Experience working with marketing technology and CRM system,
Marketo and Salesforce preferred
- Bachelor's degree required
Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
To learn more about Northeastern University's commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.
To apply, visit https://careers.pageuppeople.com/879/cw/en-us/job/506230