Digital Content Marketing Specialist

Posting Details

Job # 036921 Department Code 22605-4417 Department University College Job Title Digital Content Marketing Specialist Location Syracuse, NY Pay Range Commensurate with Experience Staff Level S5 FLSA Status Exempt Hours

Standard University business hours

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description

The Digital Content Marketing Specialist is responsible for writing, editing, and updating digital information to support recruitment, retention, and brand awareness efforts. Will manage social media accounts to relay important information to stakeholders. Strong contributor to developing marketing strategies to engage audiences to ensure that they have a positive view of the University College products, services, and reputation. Use information, such as metrics and statistics about the target customers’ demographics and preferences to create multimedia content that raises brand awareness. Develop email communications to various audiences as guided by communications calendars built around specific target audiences.


• Bachelor’s degree preferred.

• Experience in higher education or communications and marketing preferred.

Job Specific Qualifications

• Understanding of content marketing tactics, such as SEO, digital advertising, and social media marketing.

• Strong Google Analytics skills.

• Knowledge of SEO best practices to write creative copy that includes effective keyword placement.

• Advanced written and verbal communication skills.

• Experience with social media management, engagement strategies and best practices.

• Strong skills in creating original content that targets a specific audience.

• Basic technical knowledge of MS Office and WordPress.

• Three (3) plus years of experience in Communications/Marketing.

• Skilled in multitasking and highly detail-oriented.

• Experience with Adobe Creative Cloud products, most importantly Photoshop, Illustrator and Acrobat.


Content Creation:
• Create and publish audience-specific short form content to engage current stakeholders, attract new students/pipelines and enhance visibility of University College efforts and outcomes.
• Develop content strategy aligned with short-term and long-term marketing targets and business goals.
• Craft platform-specific content for distribution to online channels and social media platforms to increase web traffic.
• Monitor content outcomes using Google Analytics and email analytics.
• Assist in creation of marketing-related photography and video content.

Social Media Management:
• Manage University College’s day-to-day social media marketing to promote programs, offerings, student stories, support services, etc.
• Responsible for creating, improving, posting and maintaining social content to support enrollment and retention goals and to raise brand awareness.
• Monitor web traffic and metrics to identify and implement best practices.
• Perform research on current trends as well as audience platform and content preferences.
• Leverage analytic tools to provide reporting and insights, track and improve metrics, and influence strategy.
• Participate in campaign planning and reviews with external partners.

Communications Calendar Maintenance and Implementation:
• Assist in creating and implementing communications calendar for University College affiliated programs.
• Assist in creating communications plan for identified audience channels.

Develop Marketing Supportive Imagery/Products:
• Use software to create visuals and collateral to support marketing efforts.
• Review materials to ensure alignment to Syracuse University brand guidelines.

Accessibility Adherence:
• Ensure accessibility in marketing deliverables across platforms.

Collaboration with the Division of Marketing and Communications:
• Follow established university brand standards, governance, and approaches.
• Work with the University’s editorial calendar.
• Coordinate content with the Division of Marketing and Communications’ content strategy team and develop content consistent with University brand approach.
• Support the Division of Marketing and Communication’s media relations team’s earned media strategy specific to University College, identify newsworthy pitch angles, liaise to schedule interviews, and bring opportunities to completion.
• Create and share stories about University College and the accomplishments of faculty, students and alumni worldwide in coordination with Marketing and Communications Content and Communications teams.
• Collaborate with Syracuse University’s Division of Marketing and Communications to advance the marketing and communications University wide goals.

Physical Requirements

Not Applicable


Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.


Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Quick Link Job Posting Date 04/16/2021 Application Deadline Full Consideration By Job Category Staff Message to Applicants

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