Social Media Coordinator & Designer

Colorado, United States
$45,000.00 - $45,000.00
Apr 23, 2021
Employment Level
Employment Type
Full Time

Position Summary 

This position develops, coordinates, implements and evaluates a college-wide social media program, internal and external, that fully supports the college’s mission and brand development, strengthens campus culture, and bolsters recruitment, retention, enrollment, and fundraising activities. The position also assists in supporting the visual brand of Fort Lewis College across print and digital platforms. This includes creative design and visual brand management for the College’s primary branding, major campaigns, magazine, and marketing projects, as well as messaging design for Alumni, Advancement, Admission, and other institutional outreach, recruitment, and reputation-building endeavors.   

Minimum Qualifications 

  • Bachelor's degree from an accredited college or university in Art, Design, Interactive Design, Marketing, Communications, Social Media, Tourism, Hospitality, Business, or a relevant field.   
  • One or more year of professional social media experience, including strategy, scheduling tools, and competency across multiple platforms.   
  • One or more year of professional design experience, including proficiency in graphic design, digital art, a sensitivity to typography, color, layout, and materials/textures.   
  • Full competency with the Adobe Creative Cloud (specifically Illustrator, Photoshop, & InDesign)   
  • Strong organizational, time management, and project management skills.   
  • Evidence of creative problem solving.   
  • A demonstrated commitment to diversity, equity, inclusion, and student success, as well as working with broadly diverse communities  

Preferred Qualifications 

  • Basic social media photography and videography experience.   
  • Experience running social media advertising campaigns across multiple platforms.    
  • Two or more years of professional social media experience.   
  • Two or more years of professional design experience.    
  • Experience in front line customer service.   
  • Familiarity with the Fort Lewis College culture.​   

Major Responsibilities 

  • Refines and implements a campus-wide strategy around the use of social media.   
  • Develops social media policies and procedures to ensure responsible use of the FLC brand and provide leadership to diffuse social media throughout the FLC culture.   
  • Creates creative and compelling content, or supervision of content creation, for all platforms, including Facebook, Instagram (Feed, Stories, IGTV), Twitter, TikTok, LinkedIn, and more.   
  • Monitors mentions and branded and non-branded keywords for opportunities to engage with users and responds in a timely fashion.   
  • Educates campus constituents (staff, faculty, and students) about what they need to know to be successful and ensure messaging reflects institutional positioning.   
  • Monitors publications, blogs, and competitor institutions to identify shifting trends and opportunities in social media and communication.   
  • Continually assesses emerging technologies and new ways of using existing technologies to tell the College’s story.   
  • Conceptualizes and coordinates internal social media campaigns to increase engagement in campus events.     
  • Monitors and reports metrics regularly.   
  • Designs digital and print components of major projects, including: news site graphics and interactive material, admission recruitment material, advancement philanthropy campaigns, alumni outreach, college advertising, and social media.   
  • Utilizing social media for broader campus communications to current students for regular and urgent topics.    
  • Adheres to brand management and interprets established brand into new formats.   
  • Source, coordinate, design, order, and manage swag for campus-wide usage.   
  • Works with external third-party contractors and product vendors on institutional projects.   
  • Manages and mentors Student Marketing Team social media interns. Manages FLC Influencers and Brand Ambassadors programs, including identifying and hiring students, and generating metrics for compensation and proving value.    
  • Demonstrates a commitment to diversity, equity, inclusion, and student success, as well as working with broadly diverse communities  
  • Maintains knowledge and awareness of digital accessibility including the American with Disabilities Act and Section 508.  
  • Produces and remediates digitally accessible materials in accordance with FLC standards.  
  • Perform other duties as assigned  

Work Conditions 

The work environment characteristics described here are representative of those that an employee can expect while  performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

  • Moderate noise (i.e. business office with computers, phone, and printers, light traffic).  
  • Ability to work in a confined area.  
  • Ability to sit at a computer terminal for an extended period of time.  
  • Occasional inside and outside tabling at events as part of photo and video content creation for social media needs  


Salary is $45,000 plus a comprehensive benefits package.  

Application Process 
A complete application packet includes: 

  • Cover letter addressing interest and qualifications for position 
  • Include details regarding how your personal and professional experiences allow you to encourage a learning environment grounded in equity and inclusion.  “How do you envision contributing to Fort Lewis College’s commitment to equity and inclusion?” 
  • Resume 
  • Names and contact information for three current, professional references 

Submit materials as one PDF file via email to: 


Application materials received by May 23, 2021, will receive full consideration. 

Position will remain open until filled. 


The successful candidate will be required to submit original, official college transcripts,  

and pass a background check. 


The College and the Community  

Fort Lewis College, a public institution located in Durango, Colorado, offers degree programs in arts, business, education, health fields, humanities, social and natural sciences, and teacher education. Our inspiring mountain campus is located atop a scenic mesa overlooking historic Durango and situated between the San Juan Mountains and the desert Southwest. We are committed to accessible and high-quality baccalaureate education, and our hallmarks are remarkably close relationships between students and faculty, the freedom of intellectual exploration, and the challenge of experiential learning. Our 3,300 students come from 48 states, 17 countries, with 36% Native American and Alaska Native backgrounds, and 11% Hispanic backgrounds. Durango is a thriving multicultural community of 18,500 set along the beautiful Animas River Valley. Averaging 300 sunny days per year, the community is known for its outdoor lifestyle and friendly, festive atmosphere. Durango is also the cultural and economic hub of the Four Corners region, rich in dining, shopping, and entertainment, and linked with airline service to hubs in Denver, Phoenix, and Dallas. 


Equal Opportunity   

Fort Lewis College does not discriminate on the basis of race, age, color, religion, national origin, sex*, disability, sexual orientation, gender identity, gender expression, family or domestic status, political beliefs, veteran status, pregnancy, or genetic information. Accordingly, equal opportunity for employment shall be extended to all persons. The College shall promote equal opportunity, equal treatment, and affirmative action efforts to increase the diversity of students, faculty, and staff. The College is dedicated to building a culturally diverse and pluralistic faculty and staff committed to teaching and working in a multicultural environment.  

To file a report, get resources, read policies, or make an appointment, See  

Questions about Title IX sex discrimination?  

Office of the Title 9 Coordinator  

Molly Wieser  

230 Skyhawk Station  

1000 Rim Drive  

Durango, Colorado 81301  

(970) 247-7241  

Other discrimination questions?   

Office of the Equal Opportunity Coordinator  

David Pirrone  

192 Education Business Hall  

1000 Rim Drive  

Durango, Colorado 81301  

(970) 247-7182  

Information about Fort Lewis College’s alcohol and drug policy, sexual assault policy, campus security policies, campus crime statistics, fire safety procedures and fire statistics, and campus/community resources can be found in the Annual Security and Fire Safety Report. Hard copies are available upon request. 


  * Title IX of the Education Amendments of 1972 and Part 106 of the Code of Federal Regulations (CFR) prohibit discrimination on the basis of sex, including in admission and employment. Inquiries about the application of Title IX and CFR 106 to Fort Lewis College may be directed to FLC's Title IX Coordinator and/or to the Assistant Secretary for Civil Rights of the Department of Education.  


ADAA Accommodations  

Any person with a disability as defined by the ADA Amendments Act of 2008 (ADAAA) may be provided a reasonable accommodation upon request to enable the person to complete an employment assessment. To request an accommodation, please contact Kristin Polens by phone 970-247-7459 or email at least five business days before the assessment date to allow us to evaluate your request and prepare for the accommodation. You may be asked to provide additional information, including medical documentation, regarding functional limitations and type of accommodation needed. Please ensure that you have this information available well in advance of the assessment date. 

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