Director of Strategic Communication
The Office of Communications shines a spotlight on the people and programs of Wesleyan University to enhance its reputation as a leader in liberal education. In so doing, it serves as a partner with units across campus, providing expertise in brand management, strategic communication, media relations, digital and social media strategy, website development, content training and strategy, print and online publications and videography and photography.
Reporting to the Vice President for Communications, the Director of Strategic Communications is a creative storyteller and strategic thinker who is passionate about content and the role it can play in enhancing the reputation of the University.
This role will collaborate with a wide variety of key stakeholders across the University to develop content aligned with Wesleyan’s mission and core messaging and will be responsible for delivering content that engages Wesleyan’s audiences of prospective students/parents, on campus community, alumni, donors, etc.
Specifically, the director will:
Work with the Vice President and colleagues to enhance recognition of the University’s stature, the value of its activities, and its brand of liberal arts education.
Drive editorial strategy, content development, and the editorial calendar for the University.
Lead a team of highly experienced content contributors and media and public relations professionals to ensure consistency across all channels – web, digital, media, and print and adherence to core messaging, brand voice, style, and tone guidelines.
Create, develop, write, edit, and review a wide variety of content types from across the University, including marketing copy, long-form articles, emails, web content, video scripts, speeches, reports, etc.
Collaborate cross functionally with University departments to ensure executional excellence and development of innovative content.
Oversee all aspects of creating and producing Wesleyan magazine in print and online; in concert with the editor, assure that it advances the University’s objectives while also providing an engaging publication for its readers.
Drive effective processes to foster internal collaboration and enhance efficiency.
Use data to create metrics and use that information to drive improvement.
Create, edit, and send mass emails to the campus, as needed.
Experiment with new forms of content, delivery, technology, process, etc. to position Wesleyan as a leader on the cutting edge of Communications.
Assist the Vice President with significant additional assignments, as appropriate and needed in response to changing demands.
Bachelor’s degree in English, journalism and at least 10 years
of progressively responsible editorial experience with a consistent
increase in responsibility including leadership, management and
supervisory experience or an equivalent combination of education,
training, and experience.
Prior experience in and knowledge of media relations.
Innovative, strategic, editorial, writing, and storytelling experience across all channels – web, digital, media, print. Sophisticated writing and editing
Experience designing and developing strategic content in all forms including marketing copy, long form articles, emails, web content, video scripts, speeches, and reports.
Experience with content management and delivery while adhering to brand awareness.
Demonstrated experience effectively supervising creative staff, freelancers, and leading teams.
Prior experience managing an editorial calendar.
Experience managing a large and consistently shifting editorial workload.
Demonstrated ability and enthusiasm for managing relationships at all levels of the organization.
Demonstrated creativity and effective communication skills.
Familiarity with AP and Chicago style conventions, excellent spelling, and grammar skill.
Strong interpersonal, collaborative, and organizational skills.
Strong project/time management and multitasking abilities.
Creative problem-solving ability and excellent analytical skills.
Demonstrated commitment to work within a diverse environment and interact collegially with individuals of different backgrounds.
15 years of progressively responsible editorial experience with
a consistent increase in responsibility including leadership,
management and supervisory experience strongly preferred.
Prior experience managing a magazine (online and print).
In-depth knowledge of magazine structure, production, and design.
Prior experience in Higher Education
Special Instructions to Applicants
Review of applications will begin on May 19 , 2021 and continue until the position is filled.
As a part of your application please provide 3-5 writing samples highlighting diversity in writing. For e.g. a news story, feature story and op-ed.
Any and all offers to external applicants are contingent on the candidate’s completion of a pre-employment background check screening to the satisfaction of Wesleyan University.
Wesleyan University, located in Middletown, Connecticut, does not discriminate on the basis of race, color, religious creed, age, gender, gender identity or expression, national origin, marital status, ancestry, present or past history of mental disorder, learning disability or physical disability, political belief, veteran status, sexual orientation, genetic information or non-position-related criminal record. We welcome applications from women and historically underrepresented minority groups. Inquiries regarding Title IX, Section 504, or any other non-discrimination policies should be directed to: Alison Williams, Vice President for Equity & Inclusion/ Title IX Officer, 860-685-3927, email@example.com.
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