Assistant Athletic Director for Marketing

Oregon, United States
Salary Not specified
Apr 21, 2021
Employment Level
Employment Type
Full Time

Assistant Athletic Director for Marketing & Sales

Job no: 527357
Work type: Officer of Administration
Location: Eugene, OR
Categories: Athletics

Department: Intercollegiate Athletics
Appointment Type and Duration: Regular, Ongoing
Salary: Commensurate with experience
Compensation Band: OS-OA08-Fiscal Year 2020-2021
FTE: 1.0

Application Review Begins
May 4, 2021; position open until filled.

Special Instructions to Applicants
To ensure consideration, please upload the following with your online application:

  • A cover letter in which you clearly describe how your knowledge, skills, and abilities prepare you for the job responsibilities and requirements outlined in the job announcement. Please discuss each element completely and succinctly.

  • Current resume, which includes dates of employment and clearly highlights any experience that meets the minimum required qualifications.

    Department Summary
    The University of Oregon Intercollegiate Athletic Department's primary purpose is to provide a unique opportunity for student-athletes to be developed, tested, and encouraged to reach their maximum potential in every aspect of their lives. It is the steadfast goal of the Department of Intercollegiate Athletics to provide the most outstanding student-athlete experience by helping them to achieve excellence, both in the classroom and in their chosen sport. The department has approximately 250 administrative & classified employees and hosts over 600,000 spectators annually and represents the University of Oregon in athletic competition with other universities & colleges.

    Position Summary
    The Assistant Athletic Director for Marketing & Sales (Assistant AD) is responsible for the oversight of revenue generation through marketing, advertising, and promotions for the 20 intercollegiate sports within the Oregon department of athletics. The person in this role will develop and implement a comprehensive marketing and branding strategy for Oregon Athletics that will have a major emphasis on revenue generation through enhancing fan engagement, improving the in-venue fan experience, and increasing ticket sales.

    This role is also responsible for vigilant monitoring and increasing recognition of the University of Oregon athletic brand, and working closely with the Assistant AD, Creative Services on branding and creative strategy. Additionally, this person will oversee the EMERGE program, a comprehensive education program designed to provide student-athletes with knowledge and tools that will assist them in optimizing opportunities related to upcoming name, image, and likeness (NIL) legislation.

    The Assistant AD will supervise three (3) positions in the areas of marketing and spirit groups, as well as all part-time employees and student workers. This position reports to the Senior Associate Athletic Director, Communications. The incumbent will be responsible for promoting the philosophy and objectives of the intercollegiate athletics programs, including adherence to all department policies and procedures, as well as the rules and regulations of the university, Pac-12 Conferences and the NCAA.

    Minimum Requirements
  • Bachelor's degree.
  • Five years of experience working for an intercollegiate athletic department or professional sports team in the area of marketing, promotions, or revenue generation.

    Professional Competencies
  • Demonstrated ability to collaborate successfully across multiple departments and stakeholders within an organization.
  • Demonstrated ability to work within a team culture, lead a marketing department, and develop, direct, and implement marketing efforts for nationally recognized athletic teams.
  • Creative and detail-oriented with great interpersonal skills and communications skills.
  • Clear understanding of NCAA rules and compliance.
  • Thorough knowledge of all sports sponsored by Oregon Athletics.

    Preferred Qualifications
  • Demonstrated, specific experience with revenue generation and enhancing in-venue fan experience.
  • Demonstrated experience and understanding of best practices regarding brand elevation and management.
  • Experience creating and implementing digital advertising strategies for a professional sports team or FBS Division I athletic program at the Power 5 level.
  • Experience creating comprehensive marketing plans for individual sport programs within an FBS Division I athletic program.

    FLSA Exempt: Yes

    All offers of employment are contingent upon successful completion of a background inquiry.

    The University of Oregon is proud to offer a robust benefits package to eligible employees, including health insurance, retirement plans and paid time off. For more information about benefits, visit

    The University of Oregon is an equal opportunity, affirmative action institution committed to cultural diversity and compliance with the ADA. The University encourages all qualified individuals to apply, and does not discriminate on the basis of any protected status, including veteran and disability status. The University is committed to providing reasonable accommodations to applicants and employees with disabilities. To request an accommodation in connection with the application process, please contact us at or 541-346-5112.

    UO prohibits discrimination on the basis of race, color, sex, national or ethnic origin, age, religion, marital status, disability, veteran status, sexual orientation, gender identity, and gender expression in all programs, activities and employment practices as required by Title IX, other applicable laws, and policies. Retaliation is prohibited by UO policy. Questions may be referred to the Title IX Coordinator, Office of Civil Rights Compliance, or to the Office for Civil Rights. Contact information, related policies, and complaint procedures are listed on the statement of non-discrimination.

    In compliance with federal law, the University of Oregon prepares an annual report on campus security and fire safety programs and services. The Annual Campus Security and Fire Safety Report is available online at

    To apply, visit


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