Social Media Specialist
- Employer
- Johns Hopkins University
- Location
- Maryland, United States
- Salary
- Salary Not Specified
- Date posted
- Apr 20, 2021
View more
- Position Type
- Faculty Positions, Business & Management, Marketing & Sales, Communications, Public Relations & Advertising, Professional Fields, Social Work & Human Services, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
- Employment Type
- Full Time
General summary/purpose:
A member of the Peabody Institute’s Marketing and Communications Office, the Social Media Specialist is responsible for managing the Institute’s social media strategy and channels and creating and producing high-quality content for the Institute’s social media, digital promotions, and livestreamed events. This position will drive the implementation of impactful online tactics and content to support Conservatory student recruitment, Preparatory enrollment, marketing for new courses and product lines, concert and event promotion, and Institute-wide branding and development, among other marketing and communications campaigns.
Located in the heart of Baltimore’s Mount Vernon Cultural District, the Peabody Institute was founded in 1857 as America’s first academy of music. Today, through its degree-granting Conservatory and its community-based Preparatory music and dance school, Peabody trains musicians and dancers of every age and at every level.
Note: This position is not eligible for visa sponsorship.
Responsibilities:
• Manage the Peabody
Institute’s enterprise-wide social media strategy and channels, to
include content creation and approval, budget and execution, and
analytics for both paid and organic social across multiple discrete
campaigns. Translate institutional objectives into effective social
media engagement tactics. Work closely with colleagues to ensure
integration across platforms and campaigns as mart of a
multi-channel approach.
• Collaborate with staff, faculty, and students to identify and
prioritize effective content creation and storytelling
opportunities.
• Manage and monitor social media platforms in the event of crisis
communications events, including inclement weather messaging. Use
professional judgment to escalate hot-button comments, trends, or
issues proactively when needed.
• Monitor online commentary and engagement. Provide reports and
analysis on social media KPIs and continually seek to improve
messaging, reach, and engagement. Stay current on digital
communications trends and tools and make proactive recommendations
for improvement and enhancement.
• Work independently to schedule, shoot, edit, and produce
compelling social media-friendly video content, including faculty
and student profiles, concert and event previews, short features
for livestream intermissions, and special projects. Shoot live
events, conduct interviews, and capture b-roll as needed. Manage
content approval workflow.
• Work with communications colleagues to schedule and distribute
video content to targeted audiences, creating different versions as
needed. Write introductory copy, blog and social media posts, and
captions to accompany media/videos.
• Manage the social stream and chat during livestream events.
Create animations and infographics for digital platforms, including
livestreams and the campuswide digital information screens. Support
the Dean’s Office and other administrative leaders in the creation
of, and regular updates to, executive presentations
(PowerPoint).
• Work with colleagues in marketing and IT to evolve and maintain
video storage and digital asset management solutions.
• Assist with capture and editing of video more archival in
nature.
• Provide support and other marketing duties as
assigned.
Qualifications:
• B.A. in marketing,
communications, journalism, multimedia content, or other relevant
area of formal academic training.
• Motivated, creative, and self-directed, with at least 2 years of
relevant experience and a proven blend of editorial/storytelling
skills and technical know-how.
• Advanced degree may substitute for required experience, to the
extent permitted by the JHU equivalency formula.
• Experience using social media platforms for marketing and paid
digital advertising. Familiarity with Facebook Business Manager,
Google Ads and Google Analytics.
• Proficiency in industry-standard Adobe video, audio, and photo
editing software, as well as PowerPoint and Microsoft Office
applications.
• Working knowledge of content management systems, WordPress in
particular, and of HTML and content publishing tools.
• Strong written and verbal communications skills.
• Ability to work independently and to interact well with a diverse
population of colleagues.
• Excellent organizational skills, attention to detail, and ability
to manage deadlines and a high volume of projects in a fast-paced
environment.
• Available to work occasional evenings and weekends as
needed.
Preferred Qualifications:
• Interest in/knowledge or
appreciation of classical music, jazz, dance and the performing
arts.
• Experience in arts and/or education setting.
Classified
Title:Communications Specialist
Working Title: Social Media
Specialist
Role/Level/Range: ATP/03/PB
Starting Salary Range:$43,530 - $50,000 annually
Employee group: Full Time
Schedule: 37.5 hours per week
Exempt Status: Exempt
Location: 07-MD:Peabody Institute
Department name: 10001007-Communications and Web Services
Personnel area: Peabody
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office atjhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
Equal Opportunity Employer
Note: Job Postings are updated daily and remain online until
filled.
EEO is the Law
Learn more:
https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
Equal Opportunity Employer
Note: Job Postings are updated daily and remain online until filled.
EEO is the Law
Learn more:
https://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
Important legal information
http://hrnt.jhu.edu/legal.cfm
Get job alerts
Create a job alert and receive personalized job recommendations straight to your inbox.
Create alert