Digital Communication Specialist
- Employer
- Providence College
- Location
- Rhode Island, United States
- Salary
- Salary Not Specified
- Date posted
- Apr 20, 2021
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Job Details
Founded in 1917, Providence College (PC) is a premier Catholic
liberal arts institution steadfastly committed to academic
excellence through a dynamic core curriculum, a distinctive
Development of Western Civilization Program, and abundant
experiential learning opportunities. The only U.S. higher education
institution administered by the Dominican Friars, PC is committed
to providing a variety of opportunities for intellectual, social,
moral, and spiritual growth in a supportive environment. Providence
College believes that cultural and intellectual pluralism is
essential to the excellence of its academic programs, and strives
to foster an academic culture and campus community reflecting the
global environment in which we live and work.
The approximately 105-acre campus is situated in Rhode Island’s capital city and is close to the many cultural and educational offerings of Rhode Island’s “renaissance city.” Additionally, Providence is located an hour from Boston and just a few hours from New York City.
For years, Providence College has been recognized in the U.S. News & World Report “Regional Universities – North Category” and has been commended by several other ranking publications.
Posting Details
Position Title Digital Communication Specialist Overview
Produce and disseminate strategic, creative, and innovative content for the College’s digital communications channels, including social media, web, and email; all in support of the College’s strategic goals. Manage the technical aspects of certain digital communications channels, including apps used for alumni/advancement marketing, advancement related events such as Homecoming and Reunion, other high-profile activities such as Commencement, and certain alumni/fundraising websites.
Essential Duties:
1. Extend the College’s visual brand identity and storytelling effectiveness through digital communications including video, photography, graphics, and animations. Provide creative digital content and technical support to enhance critical institutional marketing efforts—in particular, those related to admission and advancement. Ensure high-quality, targeted, and coordinated digital messaging rooted in the College’s strategic priorities; work to continually integrate and express the College’s brand identity.
2. Create and publish content (videos, GIFs, slideshows, etc.) for social media platforms. Create and publish search and UX-optimized web content across multiple College web properties. Collaborate with others to create a dynamic, engaging online presence focused on supporting high-profile marketing efforts, especially those related to admission and advancement. Participate with divisional colleagues in creating multimedia content and developing/executing a coordinating social media and web strategy. Maintain social media accounts by monitoring comments, replying/engaging as needed, creating updated videos and graphics, and monitoring paid social media initiatives. Manage the online giving form.
3. Collaborate with the Director of Advancement Communications and the Assistant Director for Digital Services to create a dynamic, online presence for high-priority marketing partners, e.g., admission and advancement. Oversee the creation of emails; and coordinate, prioritize, edit, and facilitate e-communications related to solicitations, news, and events.
4. Source digital content by attending College events, programs, and activities and by collaborating with students, faculty, and staff to gather/develop storytelling assets. Develop a network of sources and a personal proficiency for identifying, collecting, producing, and distributing timely story content for distribution on digital platforms.
Marginal Duties:
1. Perform all other duties as may be required.
Education and Experience Required
• Bachelor’s Degree from an accredited institution required.
• Three to five years’ experience in professional communications with emphasis on digital communications or an equivalent combination of education and experience required.
• Solid writing skills.
• Fluency in digital communications, especially web-based messaging systems, social media channels, and web content management systems.
• Proven video and graphics editing/production capabilities.
• Proven photographic abilities.
• Specific familiarity with Adobe Creative Suite, YouTube Studio, general CMS experience, and Content Management Systems.
Physical Demands Employee Status Full Time Union Status Non-Union Shift: First If other, please enter regular schedule. EEO Statement
Providence College does not discriminate against any person because of race, color, national and ethnic
origin, sex, gender, except where gender is a bona fide occupational qualification, sexual orientation,
gender identity, religion, disability, age, veteran status, or genetic information. The College will develop,
and from time to time update, an affirmative action program and will insist on a good-faith effort on the
part of its employees to comply with the program. The College will request and expect its agents and
those with whom it conducts its affairs to meet the commitment of this important program.
Requisition Number AS466P Closing Date Open Until Filled Yes Special Instructions to Applicants
Please provide links to online portfolios or other representations of relevant work.
Supplemental Questions
Required fields are indicated with an asterisk (*).
Documents Needed To Apply
Required Documents
The approximately 105-acre campus is situated in Rhode Island’s capital city and is close to the many cultural and educational offerings of Rhode Island’s “renaissance city.” Additionally, Providence is located an hour from Boston and just a few hours from New York City.
For years, Providence College has been recognized in the U.S. News & World Report “Regional Universities – North Category” and has been commended by several other ranking publications.
Posting Details
Position Title Digital Communication Specialist Overview
Produce and disseminate strategic, creative, and innovative content for the College’s digital communications channels, including social media, web, and email; all in support of the College’s strategic goals. Manage the technical aspects of certain digital communications channels, including apps used for alumni/advancement marketing, advancement related events such as Homecoming and Reunion, other high-profile activities such as Commencement, and certain alumni/fundraising websites.
Essential Duties:
1. Extend the College’s visual brand identity and storytelling effectiveness through digital communications including video, photography, graphics, and animations. Provide creative digital content and technical support to enhance critical institutional marketing efforts—in particular, those related to admission and advancement. Ensure high-quality, targeted, and coordinated digital messaging rooted in the College’s strategic priorities; work to continually integrate and express the College’s brand identity.
2. Create and publish content (videos, GIFs, slideshows, etc.) for social media platforms. Create and publish search and UX-optimized web content across multiple College web properties. Collaborate with others to create a dynamic, engaging online presence focused on supporting high-profile marketing efforts, especially those related to admission and advancement. Participate with divisional colleagues in creating multimedia content and developing/executing a coordinating social media and web strategy. Maintain social media accounts by monitoring comments, replying/engaging as needed, creating updated videos and graphics, and monitoring paid social media initiatives. Manage the online giving form.
3. Collaborate with the Director of Advancement Communications and the Assistant Director for Digital Services to create a dynamic, online presence for high-priority marketing partners, e.g., admission and advancement. Oversee the creation of emails; and coordinate, prioritize, edit, and facilitate e-communications related to solicitations, news, and events.
4. Source digital content by attending College events, programs, and activities and by collaborating with students, faculty, and staff to gather/develop storytelling assets. Develop a network of sources and a personal proficiency for identifying, collecting, producing, and distributing timely story content for distribution on digital platforms.
Marginal Duties:
1. Perform all other duties as may be required.
Education and Experience Required
• Bachelor’s Degree from an accredited institution required.
• Three to five years’ experience in professional communications with emphasis on digital communications or an equivalent combination of education and experience required.
• Solid writing skills.
• Fluency in digital communications, especially web-based messaging systems, social media channels, and web content management systems.
• Proven video and graphics editing/production capabilities.
• Proven photographic abilities.
• Specific familiarity with Adobe Creative Suite, YouTube Studio, general CMS experience, and Content Management Systems.
Physical Demands Employee Status Full Time Union Status Non-Union Shift: First If other, please enter regular schedule. EEO Statement
Providence College does not discriminate against any person because of race, color, national and ethnic
origin, sex, gender, except where gender is a bona fide occupational qualification, sexual orientation,
gender identity, religion, disability, age, veteran status, or genetic information. The College will develop,
and from time to time update, an affirmative action program and will insist on a good-faith effort on the
part of its employees to comply with the program. The College will request and expect its agents and
those with whom it conducts its affairs to meet the commitment of this important program.
Requisition Number AS466P Closing Date Open Until Filled Yes Special Instructions to Applicants
Please provide links to online portfolios or other representations of relevant work.
Supplemental Questions
Required fields are indicated with an asterisk (*).
Documents Needed To Apply
Required Documents
- Resume
- Cover Letter
- Writing Sample
Company
Providence College, a primarily undergraduate, liberal arts, Catholic institution of higher education in Rhode Island conducted under the auspices of the Dominican Friars, seeks candidates who can affirm and contribute to its mission. The College is committed to creating a diverse, inclusive environment that supports all of its students, faculty, and staff. All members of the community share a responsibility for creating, maintaining, and developing a learning experience valuing differences and practicing inclusion. We invite applications from qualified individuals who possess the experience, knowledge, and commitment to work within a diverse learning environment. Women and minority candidates are strongly encouraged to apply. Providence College is an equal opportunity employer.
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