Associate Vice President of Public Affairs and Communications
A member of Lewis & Clark’s senior leadership team, the Associate Vice President of Public Affairs and Communications provides vision and leadership for the institution's external and internal communication initiatives as they are expressed in a wide variety of channels, including public and media relations; issues and crisis management; executive communications; the web; social media; video; and digital and print marketing. The AVP leads Lewis & Clark's efforts to create a mission-centered image, brand, and identity. The AVP develops key institutional messages and positioning strategies, from inception to expression, and produces excellent copy when required. The AVP serves as a valued member of the President's Executive Council, which is a Cabinet-level institutional body that meets regularly to advise the President and to develop institution-wide strategy, initiatives, policies, and messages. This position plays an integral role at the institutional level and is relied on for strategic thinking and communications strategy on both a routine, day-to-day basis and when crises arise. The AVP oversees a marketing team that supports the critical recruiting and admissions work of the undergraduate College of Arts and Sciences, while also playing an important and coordinating role in the communications of the Law School and the Graduate School of Education and Counseling. The AVP inspires and guides a creative team, while being responsible for the budget, staffing, and infrastructure of a proactive and responsive communications office. Confidential review of applications will begin immediately and continue until the position is filled; parties who apply by May 17, 2021 will be given first consideration. Application Requirements:
- Letter of Interest
- Diversity Statement - The Diversity Statement should outline your experiences with diversity, equity, and inclusion. Those experiences can include, but are not limited to, the following: lived experience as a member of an underrepresented group; experience living and meaningfully interacting with individuals with a variety of identities; and professional development or other training in diversity, equity, and inclusion. If your experiences are different from those listed and you have a commitment to diversity, equity, and inclusion, please explain how you will manifest that commitment in this position.
- Create and implement strategic integrated marketing initiatives to support Lewis & Clark’s student recruitment, development, and image-building goals.
- Lead the process to develop and disseminate key institutional messages through a variety of channels, including new media, public and media relations, and digital and print materials.
- Conceptualize and implement communication plans.
- In close collaboration with senior leadership, develop messages and communications strategies to advance the College’s vision, priorities, and activities to both internal and external audiences.
- Provide counsel to executive officers, including the president, regarding public relations, issues management, marketing, and communications.
- Bring communications expertise and advice to the table during regular and emergency meetings of the President’s Executive Council.
- Provide strategic advice and communications strategy, and write time-sensitive and effective messages to the campus community, as a member of the team that manages crises and emergent situations.
- Prepares executive-level communications, such as key speeches, letters, and/or reports, or directs the work of others.
- Collaborate with senior administration, faculty, and staff to advance the College's communication priorities.
- Attend meetings of the Board of Trustees and provide communications assistance and advice related to Board priorities, such as the effective communication of the institution’s strategic goals, challenges, and opportunities.
- Take a hands-on role when required by acting as the institutional spokesperson or producing copy to achieve communications goals.
- Develop constructive and cooperative working relationships with key stakeholders.
- Select, train, supervise, evaluate, and coach a highly experienced creative team of twelve, with four being direct reports of the AVP.
- Develop specific goals and plans to prioritize, organize, and accomplish department objectives.
- Encourage and build mutual trust, respect, and cooperation among employees.
- Effectively build and work with diverse teams.
- Bachelor’s degree
- 5 years of progressively responsible and successful experience in strategic marketing, public relations, communications or related fields
- Outstanding communication skills, including editing, writing, and public speaking.
- Demonstrated use of predictive measurements to make data-informed decisions and determine impact of media on awareness, perceptions, and engagement.
- Proven understanding of the dynamic worlds of digital and social media with the ability to create content, manage creative talent in content creation, and grow awareness in these channels.
- Excellent supervisory and leadership skills, with particular experience in motivating and supporting creative staff. Experience with identifying talent, building teams, and recommending appropriate staffing models to support overall goals and objectives.
- Highly effective communicator with the capacity to work with a wide range of professional colleagues.
- Demonstrated commitment to diversity, equity, and inclusion.
- A sense of urgency, humor, and dedication with the ability to position communication discussions at both the strategic and practical levels.
- Ability to work flexible hours and adjust work schedule according to the needs of the College.
- Masters degree
- 10 years of progressively responsible and successful experience in strategic marketing, public relations, communications or related fields
- Experience in higher education, ideally at a private liberal arts college.
- $124,000 - $132,000 annually
- Commensurate with experience/qualifications
- Requires sitting with occasional walking, standing, bending, or carrying of small items.
- Repetitive Movements (80%)
- Sit and walk for extended periods of time (50%)
Directions for Cover Letter
Please upload your cover letter on the My Experience screen in the resume section.Lewis & Clark College adheres to a nondiscriminatory policy with respect to educational programs, activities, employment, and admission. We do not discriminate on the basis of actual or perceived race, color, sex, religion, age, marital status, national origin, the presence of any physical or sensory disability, veteran status, sexual orientation, gender identity, gender expression, or any other basis prohibited by applicable federal, state, and local laws. The Associate Vice President of Human Resources has been designated to handle inquiries regarding employment- and disability-related non-discrimination policies. Title IX inquiries may be directed to the Title IX coordinator or deputy Title IX coordinators (https://www.lclark.edu/about/title_ix_compliance). Reasonable Accommodation Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. Background Check Lewis & Clark College will conduct a background check on the finalist, which will include a criminal record check. If a conviction is discovered, a determination will be made whether the conviction is related to the position for which the individual is applying or would present safety or security risks before an employment decision is made. A criminal conviction does not necessarily automatically bar an applicant from employment. Eligibility to Work In order to comply with US Homeland Security Department regulations, all employees must complete an I-9 form in Workday prior to or no later than the first day of work and bring originals (no photocopies) of their supporting documentation to Human Resources no later than the 3rd business day of employment. Failure to have a completed I-9 form on file with the College will result in immediate termination of employment.
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