Director of External Engagement and Outreach

The Chinese University of Hong Kong
Hong Kong
Competitive Salary
Apr 16, 2021
Position Type
Executive, Other Executive
Employment Level
Employment Type
Full Time

The Chinese University of Hong Kong

Applications are invited for:-

The Chinese University of Hong Kong
Director of External Engagement and Outreach
(Ref. 210000MU)

Founded in 1963, The Chinese University of Hong Kong ( is a forward-looking and intellectually vigorous university with the mission to be a first-class comprehensive research university, regionally and internationally. The University is fully committed to excellence in teaching, research, knowledge transfer and community service in a comprehensive range of disciplines, thereby serving the needs and enhancing the well-being of the citizens of Hong Kong, China as a whole, and the wider world community. The University values greatly its College system and the culture preserved and promoted by the University and its Constituent Colleges. Bilingualism is adopted in teaching, research and administration. Diversity and inclusion are core values of the University.

Reporting to a Pro-Vice-Chancellor, the appointee will provide inspirational and strategic leadership to the communications and brand-building functions. He/She will support the senior management in cultivating, building and nurturing resource partners as well as institutional strategic partnerships and alliances that are essential for advancing and enhancing the reputation, status and impact of CUHK.

Working closely with other Pro-Vice-Chancellors/Vice-Presidents, the person will (a) advise the senior management on all matters relating to the University’s strategic objectives in connection with external engagement and outreach; (b) develop relevant activities, such as branding, marketing, communications, relations with the media and the general public; (c) develop and enhance existing relationships and partnerships with external stakeholders, including prospective staff and students, alumni, donors, academic institutions, industry, civic and political leaders, and build new relationships/partnerships; (d) engage and outreach to stakeholders to enable the University’s education, research and services to be more responsive to societal needs and to maximise impact for the benefits of society; (e) work collaboratively with professional and administrative service units via civic and community engagement to enable stakeholders to better understand the University’s values, mission, vision and action; (f) build, enhance, monitor and protect the University’s reputations and perceptions of stakeholders and the general public; and (g) enhance the University’s standing and stature in the multimedia ecosystem by proactive communication with, and timely responses to, stakeholders and the general public through the media.

Applicants should have (i) a first degree and preferably a higher degree; (ii) substantial progressively responsible experience in, and a track record of, strategic external engagement in the private or public sector, preferably including experience at regional and international levels; (iii) experience of developing senior-level external relationships harnessing strong networks across multiple stakeholder groups; (iv) proven competence in driving consensus and building effective working relationships; (v) demonstrated advanced skills in strategic planning and performance analysis at senior level in sizeable organisation(s); and (vi) excellent communication, negotiation and presentation skills.

The appointee will assume a post of Director and be offered the role of Associate Vice-President if appropriate. Appointment will initially be made on contract basis for up to three years, renewable subject to mutual agreement. Review of applications will commence in the week of May 10, 2021, until the post is filled. The University reserves the right to fill the post by invitation/nomination.

Application Procedure
The University only accepts and considers applications submitted online for the post above. For more information and to apply online, please visit