Director of Outreach and Marketing

Ventura County Community College District
California, United States
Salary Not specified
Apr 15, 2021
Employment Level
Employment Type
Full Time

Director of Outreach and Marketing

Ventura County Community College District

Salary: $7,034.08 - $9,425.75 Monthly

Job Type:

Job Number: 2021-01942

Location: Ventura College (Ventura CA), CA

Department: VC - President

Closing: 5/6/2021 11:59 PM Pacific


Under the general direction of the President, the Director of Outreach and Marketing plans, organizes, supervises, administers, and evaluates a broad set of activities pertaining to domestic and international student outreach programs, including the recruitment, retention, and coordination of support services for domestic and international students. In addition, oversees general supervision of college marketing materials and coordinates, plans and implements marketing-related activities that promote interest in programs, services, and events associated with the college.

There is currently one full-time vacancy located at Ventura College.


Established in 1925, Ventura College was one of the first community colleges in California and currently has an enrollment of 14,500 students. Located approximately 60 miles north of Los Angeles and 30 miles south of Santa Barbara, the 112-acre campus is set in the rolling hills of Ventura - so close to the ocean that there is a clear view of the Channel Islands from several spots on campus.

More information can be found at the Ventura College Website.


Equity, diversity, and inclusion are essential to our culture and the work that we do within the Ventura County Community College District (VCCCD). The VCCCD is a public community college district serving residents throughout Ventura County. The VCCCD's three colleges - Moorpark College, Oxnard College, and Ventura College - offer programs for transfer to four-year colleges and universities; career technical training; basic skills instruction; as well as community service, economic development, and continuing education for cultural growth, life enrichment, and skills improvement. The Ventura County Community College District recognizes that a diverse community of faculty, staff, and administrators promote academic excellence. This creates an inclusive educational and work environment for its students, employees, and the community it serves. With the understanding that a diverse community fosters multi-cultural awareness, promotes mutual understanding and respect, and provides role models for all students, the VCCCD is committed to recruiting and employing a diverse and committed group of faculty, staff, and administrators who are dedicated to the success of all college students.

We encourage candidates who are equity-minded to submit an application for employment. We are designated Hispanic-Serving Institutions committed to racial and socio-economic diversity as it reflects our communities and student populations. We actively seek to attract candidates who share this commitment to equity, diversity, and inclusion.

The Ventura County Community College District ensures that all employees and applicants for positions will have equal opportunity for employment regardless of ethnic group identification, race, color, language, accent, immigration status, ancestry, national origin, political beliefs, age, gender, religion, transgender, sexual orientation, marital status, veteran status, and/or physical or mental disability.

Representative Duties
Plan, direct, supervise, and evaluate the student outreach activities to ensure that the Student Outreach Program's goals, objectives, and timelines are met and in alignment with the District and college's priorities and objectives; develop, oversee, and implement projects and programs specific to the recruitment, enrollment, support services, and successful retention of students. E

Develop and implement operational policies, procedures, and standards pertinent to the goals and objectives of the program; ensure compliance with established standards, requirements, laws, codes, regulations, policies, and procedures to meet state and federal requirements. E

Develop and manage program budgets; approve the allocation of resources. E

Manage the collection and analysis of data; oversee and participate in the preparation and submission of fiscal reports, program plans, progress reports, and other narrative and statistical reports as required and in accordance with District and external-agency requirements. E

Provide strategic direction relative to the planning, development, and implementation of the annual college marketing plan and targeted marketing campaigns; conduct college and community-based needs assessment activities including focus groups and administering assessment surveys; ensure college marketing activities are conducted in collaboration with outreach programs and the district-wide marketing function as appropriate. E

Oversee the design, creation, and editing of marketing and outreach materials for distribution to the public. E

Establish and implement college marketing-related standard operating procedures and guidelines to ensure consistency of marketing materials and practices; assist in monitoring content and branding of websites and portals. E

Conduct evaluations to assess the effectiveness of all marketing strategies, programs, materials, and activities. E

Oversee the maintenance and posting of information on event calendars, marquees, portals, and social media platforms. E

Oversee and direct writing, coordination, monitoring, and tracking of online marketing initiatives, including ads, e-campaigns, search engine optimization, and web analytics. E

Coordinate outreach and marketing events and activities, including coordinating the arrangement of facilities, overseeing preparation and set-up activities, arranging and supervising vendor services, notifying attendees and participants, and preparing associated materials. E

Oversee the photography of events for marketing-related purposes. E

Oversee the processing and monitoring of marketing-related purchase requisitions and invoices. E

Develop and implement and effective system of evaluation for the programs E

Develop and deliver presentations to various audiences. E

Serve as a District representative on various committees associated with outreach and marketing. E

Supervise program personnel. E

Perform related duties as assigned. E

E = Essential Duties

Minimum Qualifications
Minimum Qualifications
A bachelor's degree from a recognized college or university AND three years of professional experience in a combination of outreach and marketing functions.

Preferred Qualifications
Experience supervising or providing work direction to staff is preferred. The ability to speak, read, and write in both English and Spanish is preferred.

Supplemental Information


This is an examination open to the public and current district employees seeking a promotional opportunity. To ensure consideration, please submit your application materials by May 6, 2021.
The examination process may consist of any of the following components: A) Evaluation of Training and Experience (T&E) = Qualifying (pass/fail) B) Technical Interview = 100% weighting on final score

Date Range: 5/10/21 - 5/14/21
A T&E is an assessment by subject matter experts of training and experience, beyond the minimum requirements, that has prepared the candidate for the position as evidenced in the application materials. When completing the application and the supplemental questionnaire (if applicable), outline in detail your education, training (such as classes, seminars, workshops), and experience. Please be sure to answer every component of each supplemental question as your responses will be scored and serve as your score on the training and experience (T&E) evaluation.

The eight (8) candidates with the highest passing scores on the T&E will be invited to the technical interview.

Date Range: 5/26/21 - 6/1/21
Location: The Technical Interview will be conducted remotely, using Zoom. In order to participate in the interview, you must have access to a computer with a camera, microphone, speakers, and a reliable connection to the internet.

The examination components and dates are subject to change as needs dictate. All communication regarding this process will be delivered via email.


Applicants must meet the minimum qualifications as stated, including the possession of licenses, certifications, or other requirements, by the filing deadline in order to move forward in the recruitment process. You must attach copies of any documents that demonstrate your attainment of the minimum qualifications (e.g., unofficial transcripts, foreign transcript evaluation, copies of any required licenses, and/or certifications). Failure to submit any required documents may result in disqualification. All required documentation must be attached to your application; Human Resources staff will not upload your documents for you. The VCCCD does not accept letters of recommendation for classified positions. Please do not attempt to attach letters of recommendation to your application.


When completing the application, please make sure you include ALL current and previous employment in the Work Experience section of the application and complete ALL fields, including the name and contact information for your supervisors. Experience that is included in the resume but not in the Work Experience section of the application may not be considered for the purpose of determining whether you meet the minimum qualifications. When completing the supplemental questionnaire (if applicable), outline in detail your education, training (such as classes, seminars, workshops), and experience.

ELIGIBILITY LIST: Upon completion of the examination, the eligibility list will be compiled by combining the final examination score with applicable seniority and veteran's credits, if any. The candidates will be ranked according to their total score on the eligibility list. Certification will be made from the highest three ranks of the eligibility list. This eligibility list will be used to fill current vacancies for up to one year from the date of the technical interview. PROBATIONARY PERIOD: All appointments made from eligibility lists for initial appointment or for promotion, with certain exceptions, shall be probationary for a period of six (6) months or one hundred thirty (130) days of paid service, whichever is longer. Classified management, police, and designated executive classifications shall be probationary for a period of one (1) year of paid service from initial appointment or promotion.
ACCOMMODATIONS: Individuals with disabilities requiring reasonable accommodation in the selection process must inform the Ventura County Community College District Human Resources Department in writing no later than the filing date stated on the announcement. Those applicants needing such accommodations should document this request in an email to including an explanation as to the type and extent of accommodation needed to participate in the selection process.


If a degree/coursework is used to meet minimum qualifications, an official copy of your transcripts will be required upon hire. If you have a foreign degree and the institution from which your degree was granted is not recognized as accredited by the Council for Higher Education Accreditation (CHEA) or the U.S. Department of Education, foreign transcript evaluation is required if the foreign degree/coursework is used to meet minimum qualifications. The foreign transcript evaluation must be included with your application materials. Visit the Council for Higher Education Accreditation (CHEA) or the U.S. Department of Education to search for institutions that are recognized as accredited. If you need your transcripts evaluated, please review the list of agencies approved for foreign transcript evaluation (Download PDF reader). If applicable, an official copy of your foreign transcript evaluation will also be required upon hire.

For more information about the recruitment process at VCCCD, including responses to Frequently Asked Questions, please visit our Classified Careers page.

To apply, please visit