Marketing & Communications Manager
Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.
Our locations—in Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahant—are nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.
Northeastern's comprehensive array of undergraduate and graduate programs— in a variety of on-campus and online formats—lead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.
About the Opportunity:
The College or Arts, Media and Design is looking for a Marketing and Communications Manager.
The Marketing Manager in Northeastern's College of Arts, Media and Design (CAMD) has responsibility for the strategic development, management, and day-to-day operations of the college's marketing and communications initiatives. This includes social media, web content and other digital communication channels, analytics, e-communication, monthly newsletter, and shared management of Marketing and Communications support staff. She or he reports to the Director of Marketing and Communications and works collaboratively with the CAMD Creative team, and serves as the primary point-of-contact for marketing and communications requests from faculty, staff, and students.
The position directly supports enrollment (undergraduate and graduate), fundraising initiatives, and internal community-building goals among current students, faculty, and staff. To do so, the position utilizes the college's various marketing outlets to highlight news, co-op experiences, events, research, and other happenings across all departments that elevate CAMD both externally within the context of its competitors and internally within the University.
He or she is responsible for maintaining a consistent volume of high-quality feature articles, profiles, and announcements for CAMD website and newsletters, the production of which require a multi-step approach that includes research, interviews, writing, editing, and formatting on the website. The Marketing Manager is comfortable interacting and collaborating with a wide array of audiences, from faculty and staff members across CAMD and the University to current students and prospective students to senior leadership, alumni, parents, and donors.
Working within an integrated marketing approach and collaborating closely with the Creative Director and Associate Creative Digital Manager, the position defines the overall strategy, and provides direct supervision, for all social media channels, including Twitter, Instagram, Facebook, LinkedIn, and YouTube, ensuring all outlets are lively, engaging, and representative of CAMD's strategic focus. The Marketing Manager is responsible for growing and improving social media channels, which includes thinking outside-the-box, trying new approaches, and taking controlled risks to see what content trends most successfully, attracts new followers and engagement, and yields the most views. Effectively tracks and measures social media campaign success and ROI through regular monitoring of social media analytics.
This same understanding of and attention to analytics is required for CAMD's monthly newsletter, which the Marketing Manager implements, as well as all other e-mail campaigns. The position bolsters analytics to improve e-communications efforts regularly, and is empowered to think innovatively to increase open and click-through rates through design elements, language, day and time of sending, and more. Design templates exist to ensure brand consistency, and collaboration between Marketing and Creative Departments is essential for success among both teams. Additionally, there will be opportunities to partner with the Creative Department in order to support initiatives coming from the Dean's Office.
The position provides an opportunity learn and grow in a leadership role, sharing the overseeing the day-to-day responsibilities and production of full-time Marketing Coordinator, full-time Marketing and Communications Co-op, and multiple part-time student support staff. This includes, through regular check-ins and strong management skills, which of their projects are moving forward efficiently and the quality of work is excellent. As part of his or her leadership role, the Marketing Manager reviews and edits the work of others, ensures all team members are meeting benchmarks and goals, learning, growing, and having positive experiences, and flags any issues or concerns to the Director. The Marketing Manager takes the lead on hiring, training, and mentoring the Co-op and part-time student employees each semester.
To expand the reach and impact of messaging and content, the Marketing Manager keeps abreast of industry trends and best practices, Due to the external-facing nature of this role, the Marketing Manager must be responsive and possess excellent problem-solving and customer service skills.
Bachelor's degree required in marketing, communications, or related field, with a minimum of 4 years of experience in marketing and communications. Higher education experience preferred. Ideal candidate will have exceptional oral and written communication, leadership and managerial, problem-solving, customer service, presentation, facilitation, and interpersonal skills. Must be organized, detail-oriented, and able to handle diverse tasks concurrently and carry out responsibilities with minimal supervision, as well as resourceful, efficient, and collaborative. Demonstrated experience creating interesting, relatable digital content, and measuring the success of digital content and campaigns on various marketing platforms, which include but are certainly not limited to: social media, e-mail (on desktop and mobile), and websites.
The Marketing Manager is able to prioritize effectively and to understand the dynamics of a fast-paced, ever-changing environment. Must be willing and capable of establishing a high level of rapport with colleagues within the university community and beyond, and utilize excellent judgment, leadership, and sensitivity in presenting and working through complex issues. Possesses strong project management skills and is able to analyze and assess the effectiveness of communications methods implemented. Self-sufficient, self-motivated, engaging, and high energy. Proficient in various CMS and social media platforms, in addition to project management tools. Able to motivate, nurture, mentor, and lead other team members to reach their fullest potential. Strong knowledge of and experience with Microsoft Office Suite, Adobe Creative Suite, web browsers, WordPress, and Mailchimp. Comfortable working in or learning to work in a Mac environment.
Please submit cover letter and resume to apply.
Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
To learn more about Northeastern University's commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.
To apply, visit https://careers.pageuppeople.com/879/cw/en-us/job/506026