Vice President for Enrollment Management

Illinois, United States
Salary Not specified
Apr 06, 2021
Position Type
Executive, Other Executive
Employment Level
Employment Type
Full Time

Vice President for Enrollment Management

Category: Administrative, Professional & Staff Positions       
Department: Other/Unknown
Locations: Macomb, IL
Posted: Apr 5, 2021
Closes: Open Until Filled
Type: FT - Continuous

About Western Illinois University:

Western Illinois University, accredited by the Higher Learning Commission, serves over 7,500 students at its traditional, residential four-year campus in Macomb, IL and its metropolitan branch campus in Moline, IL.

Job Description:

Western Illinois University seeks a committed, visionary, experienced leader to serve as Vice President for Enrollment Management ("Vice President" or "VPEM") to oversee a university-wide enrollment management process on the Macomb and Quad Cities campuses. Reporting to the President and serving as a member of the President's executive team, the Vice President is responsible for the strategic vision, long-range planning, resource management, and overall supervision and administration of personnel in the division of enrollment management, which includes undergraduate admissions, transfer services, retention initiatives, first year advising, transition and academic skills, career preparation and employer engagement, and financial aid. Data-driven and goals-oriented, the VPEM is primarily responsible for growing student enrollment and retention and improving the transfer process.

The Vice President will work closely with other senior administrators, deans, and directors, and interacts with faculty, staff, students, and community members to manage and strengthen Western Illinois University's enrollment and retention strategies to achieve the institution's goals in support of its core values of academic excellence, educational opportunity, personal growth, and social responsibility. The Vice President will be responsible for significant and measurable improvements in programs and services focused on student enrollment, retention, and completion by developing and implementing a market- and data-driven approach informing university-wide strategic initiatives. This will require identifying and using institutional and external data and research to support effective marketing, recruitment, and retention strategies, while fostering shared objectives and collaboration across division units.

To be successful, the Vice President must work collaboratively across the institution for both the Macomb and Quad Cities campuses to carry out the University's core mission and priorities. This position will require a VP who appreciates the necessity of developing and cultivating relationships and credibility with individuals across the University, at all levels of staff and faculty, in order to achieve the objectives of the position. The chosen candidate must be an effective leader of people, and must exhibit the ability to develop leaders, address and manage personnel problems, and contribute to a growing, vibrant, thriving organizational and institutional culture. The VPEM must be effective at working closely with many other constituents across the university to maximize student enrollment, retention and success.

The Vice President will take a strategic and innovative approach in all areas of the University's enrollment and retention infrastructure to ensure that decision-making is consistently, accurately, and effectively driven by strategic data and analysis; to consider the full range of opportunities for partnerships, internal and external to the University, and engagement with important constituencies and stakeholders; and to convey consistent communication about Western Illinois University and the interests and positions that are most critical to maintaining strong and forward-looking strategic enrollment initiatives.

The key responsibilities for the Vice President for Enrollment Management include:
  • Serve as a member of the President's senior leadership team and advise the President on pertinent enrollment management strategies and issues. Provide input into new opportunities to achieve enrollment and retention targets. Primarily responsible for growing student enrollment and retention and improving the transfer process. Oversee long-range planning, resource procurement, resource allocation, and resource management in the area of enrollment management. Provide leadership in the development of internal procedures and operations for the division.
  • Direct the supervisors of the following units, enabling them to effectively carry out their respective roles: Undergraduate Admissions (including Transfer Services), Retention Initiatives (including the First Year Advising Center, Transition and Academic Skills Center, and the Center for Career Preparation and Employer Engagement), and Financial Aid.
  • Identify and use institutional and external data and research to support effective marketing, recruitment, and retention initiatives. Develop a library of enrollment tracking data using both historical data already available, additional data that may be compiled from historical records, and new information or analyses. Review and interpret available enrollment data to explore and identify new recruitment markets, including out of state, international, and online opportunities. Assist with the implementation of an ERP system by providing guidance on data that will be required to support enrollment management efforts.
  • Provide support and oversight for recruitment and enrollment of all undergraduate traditional and non-traditional students, including new freshman and transfer admissions. Coordinate with the Graduate School for graduate admissions and the Center for Global Studies for recruitment of international students. Identify opportunities to streamline and improve the receipt of applications for all students on both campuses and online.
  • Provide support and oversight for student retention processes and orientation programs. Coordinate with the Academic and Student Success divisions in support of all student success initiatives.
  • Provide support and oversight for financial aid processes and programs. Coordinate with the budget office and University Housing and Dining in support of scholarships and waivers.
  • Develop, implement, and coordinate integrated campus-based programs and services that meet the varying needs of a culturally diverse traditional and non-traditional student population and encourage the success of all students. Engage with diversity programs (e.g. Multicultural Center, University Diversity Council, Veterans Resource Center, etc.) to develop specific opportunities for recruitment and success of a diverse student population.
  • Research and analyze information/data; prepare or supervise the preparation of a variety of university, state, and federal reports.
  • Projects and duties as assigned by the President.
  • Attend Board of Trustees meetings; prepare agenda materials and reports.

APPOINTMENT: August 1, 2021 or negotiated start date.

COMPENSATION: A competitive salary commensurate with qualifications and experience will be provided to the successful candidate.

Western Illinois University offers a comprehensive benefits package including domestic partner benefits. For full benefit information visit:


Required Qualifications:

Master's degree from an accredited institution.

Minimum of five (5) years of successful experience in demonstrated data-driven and goals-oriented enrollment management operations and administrative leadership at a senior level in a higher education institution, including the management of one or more functional areas of enrollment management.

Proven record of success in student recruitment and enrollment; exceptional communication, organizational, and interpersonal skills, including the demonstrated ability to problem solve and deal collegially with the various internal and external constituencies of a comprehensive university.

Experience with all aspects of assessment of personnel needs, including recruitment and selection of personnel.

Knowledge and proficient use of admissions related software, data analytics tools, predictive modeling, and digital campaigns for recruiting purposes.

Commitment to equity and the enrollment of students from diverse backgrounds.

Preferred Qualifications:

Earned doctoral degree from an accredited institution.

For a degree to be considered, it must be conferred from a regionally accredited degree-granting institution of higher education (or equivalent from an international accrediting body).

Additional Information:

Since 1902, Western Illinois University has provided outstanding educational opportunities to individuals in west central Illinois and well beyond our region and state. WIU's residential campus in Macomb, Illinois, is the educational, cultural and athletic center of the region, while the WIU-Quad Cities non-residential branch campus in Moline, Illinois, is the only public university in the immediate Quad Cities region.

Western is a comprehensive university offering 62 undergraduate and 41 graduate degree programs, which includes an Ed.D. in educational leadership and a Ph.D. in environmental science. The University's 442 full-time faculty members teach 94 percent of all undergraduate and graduate courses.

WIU-Macomb, IL: A traditional, residential four-year campus with distinctive undergraduate degrees and numerous graduate programs, including a doctorate in education, WIU-Macomb is located in the heart of west central Illinois in Macomb (population 20,000). Macomb is an Amtrak city with twice-daily service to Chicago.

WIU-Quad Cities: The only public university in the Quad Cities area, WIU-QC offers select undergraduate and graduate programs, including a doctorate in education and a doctorate in environmental studies, at its non-residential campus in Moline, IL (population 44,000).

WIU's Macomb campus is the educational, cultural, and athletic center of the region. Annually, 12 major theatrical and dance productions and studio shows are performed, along with outstanding concerts, lectures, presentations, films, dance performances and more. The Gwendolyn Brooks and Casa Latina cultural centers offer programs and activities focusing on Black and Hispanic cultures, while the Women's Center promotes gender equity through education, support, and advocacy. WIU's student organization for the lesbian, gay, bisexual, transgender, queer/questioning and ally (LGBTQ*A) community provides resources, support, and programming. These cultural and resource centers promote WIU's goal of enhancing diversity, equity, and inclusion through educational programming and advocacy.

The University's athletics program, based on the Macomb campus, sponsors 17 NCAA Division I intercollegiate men's and women's varsity sports. Football competes in the NCAA Division I Football Championship Subdivision through the Missouri Valley Football Conference; all other varsity sports compete at the Division I level through The Summit League.

Application Instructions:

Applicants will be required to upload a letter of application, current curriculum vitae or resume, and unofficial transcripts, as well as provide contact information for at least three professional references for their online application. Unofficial transcripts are required at the time of application; however, candidates chosen for on-campus visits will be required to submit official transcripts for continued consideration.

Please upload the requested documents by clicking APPLY NOW or by navigating to the WIU Employment page at the following URL:

Screening will begin on May 3, 2021.

Western Illinois University endeavors to provide a safe environment for its employees and students and requires candidates to submit to a background investigation upon offer of employment. Employment is contingent upon compliance with University policies and procedures relating to the receipt and evaluation of information contained in the background investigation.

Western Illinois University is an Affirmative Action and Equal Opportunity employer with a strong commitment to diversity. In that spirit, we are interested in receiving applications from a broad spectrum of people, including, but not limited to, minorities, veterans, women and individuals with disabilities. WIU has a non-discrimination policy that includes discrimination based on an individual's membership in the following classes: sex, race, color, sexual orientation, gender identity, gender expression, religion, age, marital status, national origin, disability, genetic information, veteran status, and any other classes protected by state or federal law. Western Illinois University is a drug-free, smoke-free workplace.

Questions regarding the search may be directed to: Amelia Hartnett at

For assistance with the online application system contact the Human Resources at (309) 298-1971 or via email at

To apply, visit