Communications Analyst

California State University, Monterey Bay
California, United States
Salary Not specified
Apr 05, 2021
Employment Level
Employment Type
Full Time

Communications Analyst

Classification: Public Affairs/Communications Specialist II
Department Name: Office of Admissions
Job Number: MB2021- SA2674
Status: Open Until FilledApply Today! Priority Screening : Monday, March 29, 2021
Priority Screening Date: 03/28/2021
Recruitment Status: Apply Today! Priority Screening : Monday, March 29, 2021

Position Description:
Powered by an inspiring Founding Vision Statement, California State University, Monterey Bay (WWW.CSUMB.EDU) is a comprehensive, mid-sized four-year university whose staff and faculty help transform student lives by emphasizing project-based learning, requiring service learning, and promoting multicultural and global perspectives on and beyond the campus community. CSUMB is both an MSI and HSI and has a vibrant, diverse student body of nearly 7000 students and growing. Our faculty and staff, many of whom live in campus housing, appreciate living and working about one mile from the shores of the beautiful Monterey Bay. As one of the 23 campuses in the California State University (CSU) system, we offer excellent benefits, including housing, and competitive salaries for our faculty and staff. By 2030, CSUMB's sustainability initiative is to be carbon neutral.


Under the general supervision of the Director of Admissions and the day to day supervision of the Associate Director of Recruitment, the Communication Analyst develops, plans and executes a comprehensive communications program for the Office of Admissions. The position coordinates online interactive marketing and assists with developing the recruitment and admissions website content; uses a variety of software programs and applications to develop, design and produce print materials and websites; and supports all communication responsibilities for Admissions. The Communication Analyst recommends improvements, enhancements and efficiencies in communication; manages all prospective, applicant and current student data as it relates to the successful development, implementation and production of multiple communications plans and events; and carries out day to day assignments that affect CSUMB enrollment goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:
  • Develops, organizes and edits content for print, email and web publications; edits and proofs materials in a complete, accurate and timely manner; works with University Marketing on layout and design of publications; assists in the design and production of recruitment and continuing student communication materials; monitors and adjusts content and design of recruitment and admissions website. Consults with faculty and academic administrators annually to write and present a description of their programs, majors, minors, and concentrations. Creates and maintains an organized communication plan that accommodates communication needs of multiple programs, goals and timelines. Manages admissions dashboard. Creates content, formats style; provides direction for standards; sets up configuration and implementation for all applicants supported through the admissions office through matriculation.
  • Collaborates with the Director, Admissions management and other key Admissions staff members, to develop print and e-communication strategies on suspect, prospect, inquiry, applicant, accepted, confirmed and enrolled student levels. Develops systematic process for responding to electronic inquiries. Responds to inquiries on a daily basis. Provides ongoing communication with applicants regarding their status in the admissions process including admission acceptance-denial and events. Maintains ongoing communication with applicants after acceptance, through Orientation. Provides support for timely and accurate communication to continuing students regarding University processes and student requirements.
  • Serves as the webmaster for all Admissions' websites and social media sites and will be responsible for all updates and edits to online information; and ensures that all online information meets CSU standards and compliance policies utilizing content management systems. Updates Admission's website including: news stories, bloggers, costs, student support services, Hobsons links, FAQs, other features, and Admissions events information; i.e., registration process. Manages, reviews and updates social marketing websites. Develops an ongoing understanding of trends in social media and evolving online behavior in order to position the university to have an emerging and competitive online and social media strategy. Manages the various email accounts in the Office of Admissions. Maintains contact/referral list and includes data entry of prospective student information, as needed.
  • Creates, maintains, and distributes recruitment and admissions statistics and provides reporting templates to key staff and campus members. Creates and maintains job aids and documentation for communication systems and tasks; provides related training to admissions staff and students. Provides analytic recruitment, admissions and enrollment data and reports to the Director and management team. Disseminates technical reports using OASIS, Query Manager, Salesforce/Pardot, and/or other reporting tools. Collaborates with Student Information Systems and Information Technology units to maintain current Oasis data standards and consults on the use of Oasis with other recruitment and communications software. Tests, implements and maintains data on various databases, including the Oasis student information system, Salesforce, and/or Enrollment Management Action System (EMAS) recruitment system. Learns new software programs/systems as necessary.
  • Supervises student assistants and temporary staff who will: respond to requests for printed information, prepare direct mailings, perform data entry, prepare and mail admissions information materials, and assist in admissions data entry. Monitors time sheets and requests for time off; sets performance standards and training guidelines; and performs annual evaluations as necessary.
  • Monitors and identifies problems, investigates appropriate course or action and fixes issues for Office of Admissions computer programs (PeopleSoft, Pardot, accept/deny letter program, CRM, etc.).

  • Other Functions:
    • Adjusts schedule as needed to meet admissions goals and deadlines, particularly during peak admissions processing seasons.
    • Assists in coordinating programs with other campus departments.
    • Performs other job-related duties and special projects as assigned.

    Knowledge, Skills and Abilities:
    Knowledge: Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas. Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events. Thorough knowledge of web communication techniques, vehicles and formats. Working knowledge of copyright and other applicable laws pertaining to publications and the media. Knowledge of interview techniques and the ability to define and deliver media messages. Working knowledge of marketing and research techniques and methods. Working knowledge of applicable software packages.

    Skills: Strong story development and journalistic writing skills, as well as advanced editorial skills. Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills. Strong writing and editing skills to quickly produce clear and concise standard documents for internal and external publication.

    Ability to: to build and manage more sophisticated media contacts; effectively use web technology to achieve communication goals; analyze and select pertinent facts and integrate them into communication vehicles; apply market research to identify communication needs and target audiences; provide lead work direction; appropriately handle sensitive and confidential information. Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.

    Minimum Qualifications:
    Knowledge of the fundamentals of public relations and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of or equivalent related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification. Strong organizational skills, highly motivated and enjoys working in a fast-paced environment.

    Specialized Skills:
    Experience with spreadsheet, database, e-mail, publication and multimedia presentation software. Experience managing a CRM or Communication Platform. Experience building and maintaining marketing and communication plans. Social Media experience. Demonstrated ability to address the essential functions associated with this position including the knowledge and abilities identified above.

    Preferred Qualifications:
    Proficient in the use of MS Word, Excel, Hyperion (or similar), web-based applications, PeopleSoft, MeetingMaker, Communication Resource Management (CRM), or equivalent software package, and Social Media programs. Knowledge of enrollment management, California Education Code regulations, CSU Executive Orders, and Admissions & Records policies and proceduresKnowledge of enrollment management, California Education Code regulations, CSU Executive Orders, and Admissions & Records policies and procedures.

    Special Conditions of Employment:
    • All offers of employment are contingent upon the successful completion of a background check (including a criminal records check)
    • The person holding this position is considered a “mandated reporter” under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
    • This position will have a duty to report to the Campus Title IX Officer information pertaining to victims of sex discrimination, sexual harassment, sexual misconduct, dating/domestic violence, and stalking as required by CSU Executive Order 1095.
    • This position has been designated as a sensitive position with access to and responsibility for detailed personal identifiable Level 1 confidential information about students, faculty, staff or alumni that is protected, personal or
    • sensitive as defined in the CSU Information Security Data Classification Standards); and control over campus business processes, either through functional roles or system security access.
    • This position is required to comply with confidentiality requirements outlined in the Department of Education’s Family Educational Rights and Privacy and California’s Educational Code Chapter 13 regarding sensitive student issues.
    • Must possess and maintain a valid license to drive in the State of California, pass the Defensive Training Class, and be insurable under the University’s liability coverage.
    • May require occasional evenings and/or weekend work.


    Office environment with standard equipment and tasks. Position requires working at a computer and desk for extended periods of time. May require travel between campus offices and off-campus locations.

    Compensation and Benefits:
    • Type of Appointment: Full-Time, Probationary
    • Collective Bargaining Unit: R09 - Technical and Support Services (CSUEU)
    • Anticipated Campus Hiring Salary: Low to mid $4,000’s/month
    • CSU Salary Range
    • FLSA Status: Exempt

    CSUMB offers a premium benefit package that includes outstanding vacation, health, dental & vision plans; a fee waiver education program; membership in the California Public Employees Retirement System (CalPERS); and 14 paid holidays a year. For more information, visit: CSU Benefits R09. Additionally, University Corporation at CSU Monterey Bay provides access to affordable campus housing based on availability, visit: Employee Housing.

    How to Apply:
    To apply, visit


    For full consideration, applicants must complete the required online application prior to the priority screen date found at Application submissions received after the application screening date will be reviewed at the discretion of the University. Materials submitted become the property of CSUMB and will not be returned.

    CSUMB is not a sponsoring agency for staff or management positions.

    Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting University Personnel at (831) 582-3389. All employees must be eligible for employment in the U.S.


    CSUMB hires only individuals lawfully authorized to work in the United States and is an E-Verify employer. In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State University, Monterey Bay Annual Security and Fire Safety Report is available at:

    CSUMB is a smoke and tobacco-free campus.


    CSUMB is an Equal Opportunity Affirmative Action employer seeking to recruit and support a broadly diverse community of faculty and staff. We value and celebrate diversity in all its forms and strive to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. We consider qualified applicants for employment for their anticipated contributions and without regard to race, color, religion, national origin, age, gender, gender identity or expression, sexual orientation, genetic information, medical condition, pregnancy, marital status, veteran status, or disability.