Vice President for Enrollment Management and Marketing

Winthrop University
South Carolina, United States
Salary Not specified
Apr 01, 2021
Position Type
Executive, Other Executive
Employment Level
Employment Type
Full Time

Winthrop University, a public comprehensive university, ranked 6th by U.S. News & World Report among Southern universities and in the top 15 of public and private institutions in the region is accepting applications for the position of Vice President for Enrollment Management and Marketing.

Founded in 1886 and located in Rock Hill, South Carolina (20 minutes south of Charlotte, North Carolina), Winthrop’s traditions of national caliber academics, championship athletics, and student-centered achievements create a campus community known for its academics, excellence, and family atmosphere. Winthrop’s academic programs consist of more than 45 undergraduate majors and 29 graduate and certificate programs. Winthrop has 5,500 students, including undergraduate and graduate. While 90% of our students are from in state, we enroll students from 42 states and 32 countries. With a minority student population that reflects South Carolina demographics, Winthrop hosts a diverse student community while strategically aligning a range of supports to promote success for students and increase retention.  The Vice President for Enrollment Management and Marketing is the key leader and influencer in determining the university’s overall strategies, goals, and plans that affect student enrollment.

Reporting to the Winthrop University President, the Vice President for Enrollment Management and Marketing establishes, implements, and maintains a marketing strategic plan that sets forth a path to achieve undergraduate student enrollment goals with regard to increasing enrollment, the quality of the students, diversity among the student body, and retention.  The Vice President is also responsible for oversight of student financial aid programs that meet state and federal compliance requirements, and for administering aid and scholarship programs that enhance student enrollment and retention while promoting overall university financial stability.  The Vice President partners with others across campus to develop, articulate, and implement enrollment and financial aid plans that optimize growth opportunities in alignment with the University’s vision and mission.  This includes a strategy of monitoring, forecasting, and predictive modeling associated with institutional, statewide, regional and national data and initiatives affecting student enrollment patterns relating to student quality, diversity, and retention. 

The successful candidate will have a master’s degree and at least five years of increasingly responsible, executive-level experience leading student enrollment management and marketing and student financial aid operations for a comprehensive master’s university.  Experience developing strategies in concert with current trends in higher education enrollment and student marketing and recruitment technology are imperative.  The new Vice President will possess the skill to lead a team of professionals, the ability to establish strong relationships with internal and external constituencies, exceptional communication and listening skills, innovative ideas, a passion for incorporating new technologies into strategies and tactics, and experience with budget administration.

Interested candidates may apply using the following link:  Application materials must include a letter of application articulating the candidate’s interest in the position, qualifications, and relevant experience, a current curriculum vitae or resume, and the names and email addresses for five professional references who can speak to the work of the candidate.

A review of applications will begin on May 3, 2021, at which time the application period will close if an acceptable applicant pool is received. 

Winthrop University is an Equal Opportunity/Affirmative Action employer and does not discriminate against any individual or group of individuals on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, or veteran status. Women, minorities, and persons with disabilities are encouraged to apply.