Director, Integrated Marketing

Purpose of Position:
The Director of Integrated Marketing, for the Johns Hopkins University School of Advanced International Studies (SAIS).

SAIS has recently reimagined its flagship degree in international affairs, added new degree programs including several online programs, and is preparing to move its DC campus in 2023 from its current Dupont Circle location to its new home at 555 Pennsylvania Ave. It is an exciting time at the school and this role will be critical in helping to accelerate our efforts across the international relations education landscape by working closely with internal units and collaborating cross-functionally to align and elevate our marketing efforts with respect to the highly competitive and growing graduate school landscape. This position would be based at the Washington, DC campus.

Reporting to the Senior Director of Marketing, Communications and Community Engagement, the Director of Integrated Marketing is responsible for developing and executing integrated marketing strategies, branding and positioning for all SAIS academic programs across its three campuses (Washington, Bologna and Nanjing). In collaboration with Global Enrollment and Recruitment, Academic Affairs and other key internal units, this position will help to drive enrollment and elevate and retain SAIS’ position as a global brand and top tier graduate school of international affairs.
This position leverages digital, traditional and partnership marketing tools to implement marketing strategy across all platforms including SAIS’ website, advertising, and social media platforms and publications. S/he is also responsible for driving engagement, marketing, and brand positioning across all academic programs.

The Director of Integrated Marketing will seek to elevate marketing metrics and other assessment tools to determine target market demographics and behavior, and to measure the success of marketing vehicles; determine market niche and segmented markets; and identify market dynamics, patterns, behaviors and competitors to support overall marketing strategy. This position will work in partnership with SAIS colleagues and leaders to develop marketing strategies and campaigns that highlight the important programs and people of Johns Hopkins-SAIS’ while managing and maintaining the School’s image and brand identity.

Knowledge and Skills:

• Excellent ability to develop and execute against strategic integrated multichannel marketing plans
• Ability to clearly articulate (written and verbal) strategies and plans to achieve goals
• Extensive experience in optimizing marketing processes from brand/program awareness to conversion to retention
• Strong understanding of how to implement and integrate digital marketing channels including SEO/SEM, emails/CRM, web content management, analytics, and Slate platform
• Exceptional knowledge of the latest digital and integrated marketing tools and tactics, and market research
• Demonstrated ability to analyze and synthesize data and glean actionable insights that inform strategy
• Outstanding interpersonal communication and listening skills
• Excellent analytical and problem-solving skills
• Collegial self-starter who can take the initiative, work proactively both independently and as part of a marketing communications team
• Results-oriented with high standards for self and team
• Proven track record of developing and leading direct reports, and providing support to internal teams and external partners
• Strong strategic skills and approach
• Ability to develop and manage significant projects in an expedited manner, with respect to budget and timelines
• Experience managing a budget, interdepartmental and external vendor relationships
• Demonstrated understanding of, and appreciation for, cultural practices and global perspectives

Education, Experience, Licensure, Certification:
Bachelor’s degree in related field required. Master's degree preferred. Five years of related experience required. 7-10 years marketing, brand positioning, and digital marketing experience strongly preferred; higher education marketing experience highly desirable; experience leading and directly managing teams preferred. Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.

Essential Duties & Responsibilities:

Primary Duties and Responsibilities
Integrated Marketing (60%)

• Lead the planning, development and execution of marketing strategies for degree programs in close collaboration with global enrollment and recruitment, and academic affairs teams to develop core marketing strategy for student recruitment and degree programs
• Manage advertising campaigns, media planning and buying efforts across all digital and traditional tools for all degree programs
• Utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media experience to build brand/program awareness, generate leads and engagement with students
• Ensure strategies, plans and execution is highly integrated with other marketing functions including creative, communications, events and marketing operations
• Develop and execute against conversion best practices, manage and benchmark against competitive research and analysis
• Ensure brand standards across all marketing channels, publications and platforms

Digital Leadership (20%)

• Manage all digital marketing channels (e.g. website, email campaigns, social media, etc.) to ensure brand consistency
• Lead and manage SAIS website strategy to ensure flawless execution of content and marketing across every department including optimizing SEO
• Manage relationship with external web vendor to ensure website is employs best practices, is up-to-date, addresses the needs of the audience, and is flawlessly executed against core strategy
• In collaboration with social media manager, guide social media strategy to ensure integration across social media platforms
• Lead measurement and tracking of marketing initiatives, competitive analysis, and report out learnings and revised plans to management, key partners and marketing team

Direct Leadership and Management (20%)

• Manage 3-4 direct reports to achieve goals including Associate Director for Marketing, Social Media Manager and Webmaster
• Manage vendor relationships of web and marketing agencies
• Make recommendations for and manage respective budget items related to marketing, web agency budgets and ensure alignment with department goals
• Serve as unit’s marketing liaison with key teams including Global Admissions and Recruitment, Academic Affairs and Global Careers
• Other duties as assigned

Classified Title:Sr. Communications & Marketing Manager
Working Title: Director, Integrated Marketing
Role/Level/Range: L/04/LD
Starting Salary Range:Commensurate with Experience
Employee group: Full Time
Schedule: M-F/8:30am-5:00pm
Exempt Status: Exempt
Location: 01-DC:District of Columbia
Department name: 10000893-Marketing & Communications
Personnel area: SAIS

The successful candidate(s) for this position will be subject to a pre-employment background check.

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office atjhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711.

The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.

During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

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