Digital Media Manager

Location
California, United States
Salary
Salary Not specified
Posted
Mar 19, 2021
Employment Level
Administrative
Employment Type
Full Time


Digital Media Manager
Salary:
Job Type:
Job Number: 2015-1602764
Location: CA 94556-1541, CA
Department: Advancement
Closing: 4/18/2021 11:59 PM Pacific

Background
Founded in 1863, Saint Mary's is a residential campus nestled 20 miles east of San Francisco in the picturesque Moraga Valley. Based in the Catholic, Lasallian and Liberal Arts traditions, Saint Mary's currently enrolls more than 4,000 students from diverse backgrounds in undergraduate and graduate programs. The De La Salle Christian Brothers, the largest teaching order of the Roman Catholic Church, guide the spiritual and academic character of the College.

As a comprehensive and independent institution, Saint Mary's offers undergraduate and graduate programs integrating liberal and professional education. Saint Mary's reputation for excellence, innovation, and responsiveness in education stems from its vibrant heritage as a Catholic, Lasallian and Liberal Arts institution. An outstanding, committed faculty and staff that value shared inquiry, integrative learning, and student interaction bring these traditions to life in the 21st century. The College is committed to the educational benefits of diversity.

Responsibilities
The Digital Media Manager will be responsible for the development and execution of a comprehensive social media strategy for the Advancement division. This strategy will involve articulating goals, drafting policies, promoting audience growth, developing engagement messaging, identifying and measuring KPI's. Data analytics will be used to drive strategy for a more robust communication platform for all Advancement constituencies. This position will oversee the management, strategy, and content development (in partnership with department directors) for the Advancement website. The strategy plan will support and enhance multiple social media initiatives ongoing at the College and as such will work in collaboration with campus partners. The position will manage 1-3 student interns.

  • Direct strategy for Advancement and Alumni; maintain and develop updates/content, and including produce monthly Alumni e-newsletter. Partner with College Communications to distribute school based e-newsletters.
  • Developing, writing and posting original content (write, edit, curate and produce) to tell the story of Saint Mary's and opportunities to stay connected, as well as promoting development, campaign, stewardship, and alumni engagement events and activities, and driving traffic to RSVP pages/web. Share with College Communications for MySMC and other related areas.
  • Management and creation of content for all social media platforms including but not limited to Instagram, Facebook, LinkedIn, Snapchat, YouTube.
  • Update and develop digital presence of the Advancement division including web content/webinars, alumni online community and email marketing. Manage the maintenance of the alumni landing pages, online event calendars and RSVP forms.
  • Be present at Advancement events and activities as necessary to capture live content for all social media platforms. Manage when needed all virtual events for alumni.
  • Calendar and Analytics: Develop a centralized calendar for Advancement digital communications efforts to enhance efficiencies, effectiveness, and coordination. Maintaining content calendars for all social media channels including Facebook, LinkedIn, Instagram and Twitter. Implement a comprehensive data analytics system for assessing Advancement outreach and impact. Compiling and analyzing detailed social media metrics, statistics and reports to inform KPI's and make adjustments accordingly.
  • Other Duties as assigned: Hire and supervise student assistants.


  • Experience and Qualifications
    Education: REQUIRED: BA/BS PREFERRED:

    Experience: (years required and applicable field of experience): 3-5 years

    Skills/Abilities: (e.g. computer skills, written & verbal skills, trades, laws, procedures, technical) Working knowledge of concepts and principles of social media, marketing, and web analytic tools. In depth experience using social media channels including Facebook, Twitter, LinkedIn and Instagram. Superior writing, editing and technical skills with strong attention to detail - knowledge of the fundamentals of grammar, syntax, AP style and punctuation. Experience with Adobe Photoshop and InDesign, Microsoft Office and Google Drive.

    Basic HTML knowledge a plus. Ability to prioritize, multitask and balance varying volumes of work and adapt to changing needs of the office.

    Licenses & Certifications (e.g. CPA, RN, etc.): REQUIRED: PREFERRED:

    Other Requirements: (e.g. travel, weekend/evening work) Frequent weekend and evening work required to be present at Advancement events for timely posting of digital content.

    Supplemental Information
    Supplemental Information Application Instructions: Please apply online at http://jobs.stmarys-ca.edu
    Include a cover letter that specifically addresses how you meet the qualifications and are prepared to support the mission of the College

  • A resume
  • The name and contact information for three (3) professional references.
  • In applying for a position, candidates sign a consent authorizing a broader inquiry which may include reference checks, a motor vehicle check, and a third party background check.

  • Saint Mary's is an equal employment opportunity employer. We support inclusive excellence and are committed to creating a safe and welcoming community for all.

    College policy prohibits discrimination based on race, color, religion, national origin, ancestry, age, gender, sexual orientation, marital status, medical condition, physical or mental disability, gender stereotyping, and gender identity, taking a protected leave (e.g. family medical or pregnancy leave), or on any other basis protected by applicable laws.

    Saint Mary's College annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Saint Mary's College Report, please go to the Public Safety website at http://www.stmarys-ca.edu/public-safety/annual-security-and-fire-safety-report-0. To request a paper copy please call Public Safety at (925) 631-4284. The report includes the type of crime, venue, and number of occurrences.


    Please apply online at https://www.schooljobs.com/careers/stmarys

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