ASSOC DIR/SOCIAL MEDIA

As a member the University Communications team, the associate director of social media plays a key role in leading CMU's official social media channels. The individual also leads support of university colleges, departments and service units with their organic social media efforts and serving as an expert resource on campus. The associate director is responsible for the development of comprehensive social media strategies, develops and leads management of content for existing social media channels, and introduces new channels, as appropriate. Social media and communications efforts primarily support student recruitment, but also campus community and alumni engagement. They embrace and amplify CMU's brand and expand awareness of CMU on a state and national level. The associate director uses social media strategy and expertise to drive engagement, spur people to take action, make target audiences smile and fuel passion for CMU. The individual in this role develops the social media content strategy while integrating the efforts with broad marketing and communications initiatives.Bachelor's degree preferably in marketing, communication, public relations or related field.
At least five years of professional experience in social media and communications.
Experience in social media marketing, including creative and imaginative campaigns and other strategies across multiple channels that drive user engagement and utilize emerging trends.
Experience influencing different demographic groups, including prospective and current students and their families, using social media.
Proven ability to think strategically and generate social media outcomes and ROI tied to and measured by overarching goals, including branding objectives, using analytics that go well beyond likes, follows and shares.
Ability to work with, influence and educate university partners about social media best practices and communication strategies.
Excellent verbal and written communication skills, with an ability to build voice in brief posts and an ability to be persuasive and compelling.
Ability to identify communications opportunities, develop content (for social media, feature stories, marketing efforts, internal communications, etc.), and leverage that content in multichannel communications efforts.
Crisis/issue management experience.
Ability to perform the essential functions of the job.

"CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight (see http://www.cmich.edu/ocrie)."

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