Assistant Vice President for Enrollment Management and Director of Undergraduate Admissions( AVPEM)

Ohio University
Ohio, United States
Salary Commensurate with experience
Mar 16, 2021
Employment Level
Employment Type
Full Time

Ohio University invites applications and nominations for the position of Assistant Vice President for Enrollment Management and Director of Undergraduate Admissions (hereafter AVPEM).

With its historic main campus in Athens; five regional campuses; three extension campuses in the Columbus, Cleveland, and Dayton areas; and one of the largest enrollments of online students among public universities in Ohio, the University has a collective enrollment of over 30,000 students. The stunning 1,740-acre main campus is located in what has been named one of America’s best college towns. The campus seamlessly merges with Uptown Athens, which is rich with local food culture and walking distance from historic neighborhoods. Established by the Northwest Ordinance of 1787 and chartered in 1804, Ohio University is the state’s first institution of higher education and one of America’s oldest public universities. Today, OHIO is classified as a research university with high research activity by the Carnegie Foundation.

The Enrollment Management Division, newly elevated to report directly to Ohio University President M.Duane Nellis, currently is comprised of more than 100 full-time staff who serve students as a team through several offices and functions: Undergraduate Admissions, Enrollment Marketing, the Office of Student Financial Aid and Scholarships, the Office of the University Registrar, and the Veterans and Military Student Services Center.

Reporting to the vice president for enrollment management, the AVPEM develops, leads, and implements strategy to recruit, admit, and enroll diverse and qualified undergraduate students at Ohio University. Ohio University seeks a dynamic, experienced, and accomplished professional in admissions and enrollment for this role, a leader with a demonstrated commitment to integrity, diversity and inclusion, innovation, student success, excellent customer service, and teamwork. The AVPEM will be instrumental in catalyzing strategic enrollment management for lifelong learning at OHIO in alignment with the University’s Fearlessly First strategic framework. Leading a dedicated team of admission professionals, the AVPEM will design and implement effective, strategic, innovative practices that help achieve the University’s enrollment goals.

At OHIO, we believe in the transformational power of learning for all students and are committed to creating a lifelong sense of community and belonging. As part of our continuous, ever-growing commitment to diversity, equity, access, and inclusion, our admission strategy actively seeks to bring students in. The successful candidate will play a critical role in furthering an equity-minded strategy and will be essential to interdisciplinary collaborations throughout our institution and with our partners to ensure that all recruitment, retention, and success efforts promote access, excellence, and inclusion for our diverse student population.


As an engaged member of the vice president’s leadership team, the AVPEM assists with the creation and ongoing implementation of the University’s strategic enrollment management plan, with particular emphasis on data-informed, innovative, impactful strategies for recruitment, admission, and yield. The AVPEM partners and collaborates closely with leadership in the division, in academic colleges, and across the University to integrate marketing, recruitment, admission, transfer credit, scholarship, aid, and other enrollment efforts into a cohesive, competitive, and compelling experience for prospective Ohio University students and their families.

As the leader of the Undergraduate Admissions office, the AVPEM oversees undergraduate domestic and international recruitment for Athens and OHIO Online; diversity and inclusion initiatives; admission policy, operations, and selective review; transfer credit; and strategic partnerships.

Specifically, the position provides leadership and oversight in the following areas:

Oversees and directs Undergraduate Admissions personnel, operations, and budget of approximately $5 million, with a continued focus on efficiency, effectiveness, and demonstrable ROI. Manages multiple vendor and systems partner contracts and relationships, ensuring productivity, transparency, and accountability.

Advises the vice president for enrollment management on budget planning for recruitment, yield, and other division needs. Contributes to the work of various Strategic Enrollment Executive Committee initiatives.

Continuously collaborates and partners with the senior director for enrollment marketing to design and optimize opportunities for direct marketing and outreach, communication, event marketing, and the ongoing strategic deployment of Technolutions Slate.

Develops and leads a diverse team of committed and results-oriented professionals, including an Athens-based recruitment team, regional recruitment staff located in various markets in Ohio and across the U.S., and representatives of OHIO located in countries around the world.

Engages in and actively encourages continuous professional development, team building, and a culture of excellent customer service in relation to both internal and external constituents.

Develops staffing, territory management, application review, and strategic partnership models that deploy human resources most effectively to meet enrollment goals. Designs, develops and oversees the management of systems, structures, and processes that optimize recruitment, admission, and yield, with careful attention to the University’s strategic priorities around academic, demographic, and geographic diversity.

Creates and maintains a culture that turns data into actionable information to inform recruitment and admission strategy. Among staff, partners, and key stakeholders, leverages predictive and prescriptive analytics, data analytics and visualization, and other analytical tools to create awareness, understanding, action, and ongoing evaluation of ROI.

Maintains knowledge and regularly analyzes state, regional, national, and global trends that inform recruitment and admission strategies.

In coordination with academic and executive leadership, directs the development and implementation of academic or administrative policies to support admission, transfer credit, and state residency, as well as assists with assessment of and compliance with those policies. Oversees the management of transfer credit and policy in compliance with federal/state laws and accreditation requirements.

Cultivates and manages productive partnerships throughout the University community. Builds effective university-wide relationships with all levels of academic and administrative personnel to develop productive targeted recruitment, admission, and yield strategies for diverse modes of education. Assists in the development of targeted, program-specific enrollment goals, recruitment strategies, and strategic partnerships to ensure continued enrollment success.

Represents the University and the Enrollment Management division throughout various internal and external events and organizations. Assists and represents the vice president for enrollment management as needed.

For questions, or to request a detailed opportunity profile, please contact Cat Russell, HR Liaison for Strategic Programming & Initiatives (740-593-0766 | To apply, please visit