Senior Communications Specialist, Waukesha
- Employer
- Carroll University
- Location
- Wisconsin, United States
- Salary
- Salary Not specified
- Date posted
- Mar 15, 2021
View more
- Position Type
- Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
- Employment Level
- Administrative
- Employment Type
- Full Time
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Senior Communications Specialist, Waukesha
Carroll University
Responsibilities:
- Plan and implement public relations programs designed to create and maintain a favorable public image for the university.
- Research, write, proofread and copyedit university promotional materials for a variety of communications platforms as directed.
- Use industry software to research and identify key media and non-traditional influencers such as bloggers who can be leveraged to tell the Carroll story to desired audiences - locally, regionally and nationally. Utilize this information to create targeted media lists that will lead to editorial opportunities.
- Conduct media outreach.
- Research and monitor editorial calendars in key trade and consumer media outlets and identify and pitch story ideas on a regular basis.
- Research and monitor campus-wide achievements, events and activities and establish a regular calendar designed to maximize feature story opportunities.
- Use an integrated approach that combines tactics such as research, online monitoring and social media networking to create strong relationships with critical media and non-traditional influencers that will result in successful placement of Carroll stories.
- Develop relationships with the campus community that will lead to the creation of a database of expert spokespersons who can be leveraged in the media.
- Monitor media for opportunities to pitch Carroll experts as appropriate.
- Liaise with media relations and internal stakeholders to respond to media requests and coordinate media positioning.
- Write and distribute news releases and media advisories as requested.
- Provide public relations expertise and counsel to other campus departments as requested.
- Monitor the media for Carroll news clips and competitive activity. Provide monthly reporting to track and analyze media coverage.
- Develop opportunities for community partnerships/participation.
- Manage layout, content and distribution for weekly internal newsletter.
- Attend public, social and business gatherings related to the Carroll University community as requested.
- Identify all industry award opportunities and prepare award entries.
- Perform other duties as assigned by supervisor.
- Serve as spokesperson for the University when assigned.
- Craft talking points, speeches and presentations.
- Utilize industry best practices to support the University's crisis communications strategy; research, adapt and implement emerging trends and best practices related to crisis management.
- Perform the lead or support PIO role in the event of a crisis.
Qualifications:
- Bachelor's degree required, preferably in public relations, journalism, communications or related field.
- A minimum of 5 years' experience in public relations required.
- Writing skills in a number of different styles/tones for multi-media formats
- Demonstrated success positioning brands, identifying needs and telling stories around them.
- Ability to foster relationships with consumer and trade press and blogger/social communities.
- Proficiency in MS Office Suite.
- Proficiency in using public relations software such as Cision.
- Excellent presentation, verbal and writing skills are required.
- Excellent project management skills and strong interpersonal skills required.
- Experience with crisis communications and responding to sensitive and escalating situations.
- Proven judgment and decision-making abilities.
- Candidates must be willing and able to support and advance the http://www.carrollu.edu/about/missionstatement.asp/a">University mission.
To apply, please visit: https://secure4.saashr.com/ta/6153588.careers?Showjob=402925134
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