Senior Communications Specialist, Waukesha

Location
Wisconsin, United States
Salary
Salary Not specified
Posted
Mar 15, 2021
Employment Level
Administrative
Employment Type
Full Time


Senior Communications Specialist, Waukesha

Carroll University


Responsibilities:

  • Plan and implement public relations programs designed to create and maintain a favorable public image for the university.
  • Research, write, proofread and copyedit university promotional materials for a variety of communications platforms as directed. 
  • Use industry software to research and identify key media and non-traditional influencers such as bloggers who can be leveraged to tell the Carroll story to desired audiences - locally, regionally and nationally. Utilize this information to create targeted media lists that will lead to editorial opportunities.  
  • Conduct media outreach.
  • Research and monitor editorial calendars in key trade and consumer media outlets and identify and pitch story ideas on a regular basis.
  • Research and monitor campus-wide achievements, events and activities and establish a regular calendar designed to maximize feature story opportunities. 
  • Use an integrated approach that combines tactics such as research, online monitoring and social media networking to create strong relationships with critical media and non-traditional influencers that will result in successful placement of Carroll stories.
  • Develop relationships with the campus community that will lead to the creation of a database of expert spokespersons who can be leveraged in the media. 
  • Monitor media for opportunities to pitch Carroll experts as appropriate.
  • Liaise with media relations and internal stakeholders to respond to media requests and coordinate media positioning. 
  • Write and distribute news releases and media advisories as requested. 
  • Provide public relations expertise and counsel to other campus departments as requested.
  • Monitor the media for Carroll news clips and competitive activity. Provide monthly reporting to track and analyze media coverage.
  • Develop opportunities for community partnerships/participation.
  • Manage layout, content and distribution for weekly internal newsletter. 
  • Attend public, social and business gatherings related to the Carroll University community as requested. 
  • Identify all industry award opportunities and prepare award entries.
  • Perform other duties as assigned by supervisor.
  • Serve as spokesperson for the University when assigned.
  • Craft talking points, speeches and presentations.
  • Utilize industry best practices to support the University's crisis communications strategy; research, adapt and implement emerging trends and best practices related to crisis management. 
  • Perform the lead or support PIO role in the event of a crisis.

 

Qualifications: 

  • Bachelor's degree required, preferably in public relations, journalism, communications or related field. 
  • A minimum of 5 years' experience in public relations required. 
  • Writing skills in a number of different styles/tones for multi-media formats 
  • Demonstrated success positioning brands, identifying needs and telling stories around them. 
  • Ability to foster relationships with consumer and trade press and blogger/social communities. 
  • Proficiency in MS Office Suite.
  • Proficiency in using public relations software such as Cision.
  • Excellent presentation, verbal and writing skills are required. 
  • Excellent project management skills and strong interpersonal skills required.
  • Experience with crisis communications and responding to sensitive and escalating situations. 
  • Proven judgment and decision-making abilities. 
  • Candidates must be willing and able to support and advance the http://www.carrollu.edu/about/missionstatement.asp/a">University mission.

 



To apply, please visit: https://secure4.saashr.com/ta/6153588.careers?Showjob=402925134




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