Director, Digital Strategy

Posting Details

Job # 036858 Department Code 24002-1040 Department Marketing & Communications Job Title Director, Digital Strategy Location Syracuse, NY Pay Range Commensurate with Experience Staff Level S5 FLSA Status Exempt Hours

Standard University business hours

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description

The Director of Digital Strategy will lead a team to define scope and recommendations for the university’s flagship digital properties, social media platforms and partner sites. This position will play an advisory role on partner engagements, serving as a digital strategy advisor. They will serve as a thought leader in aligning holistic digital marketing strategy with business goals/objectives and drive high-level discussions to make strategy recommendations based on the goals of the university and its entities. They will be a key partner to schools, colleges, and university wide programs as they solidify and enhance their digital presence. An excellent communicator with a sense of empathy and human context to drive sensitive insights that help design solutions that serve audience needs. A positive team player with the ability to strategically and operationally lead teams to develop and implement digital strategies (web, social and digital platforms) within established university guidelines. The director will manage digital strategists, interactive design, and the social media team. They will drive adoption of accessibility, process, and policy standards, supporting digital best practices and key digital metrics. They will train, mentor, and onboard new members of the digital strategy team.


• Bachelor’s degree required. Master’s degree preferred but not required.

• Seven (7) plus years of experience in digital marketing. Higher education experience a plus.

• Five (5) plus years of effective management/leadership experience.

• Five (5) plus years of experience developing and implementing digital strategies.

• Five (5) plus years of experience developing and implementing social media strategies preferred.

Job Specific Qualifications

• Experience creating digital strategies and presenting executive reports/presentations to high level executives.

• Demonstrated ability to motivate, influence and collaborate at all levels of a large, complex organization.

• Effective verbal and written communication skills combined with the ability to explain technical information to non-technical users.

• Capable of juggling multiple tasks and meeting deadlines in a fast-paced environment.

• Ability to translate web analytics, search data, and expert knowledge into insights and recommendations.

• Proven track-record of success, increasing responsibility and relationship building.

• Strong analytical and problem-solving skills.

• Working knowledge of Google Analytics, Tag Manager, and SEO Tools such as Moz.

• Working knowledge of SEO tactics and standards.

• Highly organized and efficient.


• Direct, craft, manage and execute the university’s overarching digital strategy (web, social, etc.) as part of larger integrated marketing strategies.

• Consult and provide guidance to partners on digital strategy, information architecture, user experience, governance, and brand.

• Ensure that the diverse portfolio of digital properties support the strategic priorities of the University and the division of Marketing and Communications.

• Use research and analytics to inform digital strategies.

• Manage team of Digital Strategists, interactive/UX Designer and social media strategists to partner, plan, develop, curate, and manage digital strategies on flagship digital properties and in close collaboration with divisional colleagues on partner sites.

• Oversees cross-functional University-wide projects and initiatives bringing together multiple stakeholders and help drive decisions.

• Proofs, approves, and facilitates executive review and approval process.

• Uses research and analytics to inform digital strategies and make recommendations.

• Ensures strategies support user experience, SEO goals, information architecture and brand standards, web style guidelines, accessibility, legal and compliance requirements.

• Research, approve and train select external resources to provide partners with digital vendors for implementation/services.

• Work with project managers and strategists to ensure timelines and deadlines are met.

• Exhibits excellent judgement, collaboration skills and attention to detail.

• Uses solid practices for digital testing for optimization.

• Maintains expertise and serves as subject matter expert on modern digital industry trends and best practices to influence and innovate across the breadth of our digital portfolio.

• Mentor and train team members.

Physical Requirements

Not Applicable


Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.


Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Quick Link Job Posting Date 03/08/2021 Application Deadline Full Consideration By Job Category Staff Message to Applicants

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