Manager, Social Media Strategy

Posting Details

Job # 036859 Department Code 24002-1040 Department Marketing & Communications Job Title Manager, Social Media Strategy Location Syracuse, NY Pay Range Commensurate with Experience Staff Level S5 FLSA Status Exempt Hours

Standard University business hours

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description

The Manager, Social Media Strategy develops and defines the strategy for Syracuse University’s flagship social media platforms, manages a team of social media strategists to define the scope and recommendations for the platforms, acts as an advisor to partners across the University and leads the University’s development and implementation of social media governance. The Manager will lead their team to create and source content relevant to partner markets; amplify messages and industry news and information through research on trends, educational content and thought leadership. The Manager will be the primary communication point of contact for day-to-day social media team activity and respond to the majority of the team’s daily questions, needs, etc. The Manager will oversee the gathering of data to gain insights and develop action-oriented analysis of measurements from social platforms. The Manager will lead projects and initiatives assigned to the team and proactively interact with online communities across all platforms. The manager will oversee the day-to-day management of the team, including student workers, interns, and student ambassadors. The manager will guide and recommend response plans for mitigating risk and negative backlash to leadership.


• Bachelor’s degree in communications, information management, or equivalent degree or professional experience required.

• Minimum of three (3) years’ experience in digital and social media communications and digital marketing.

• Minimum of one (1) year of management experience preferred (project management, people management, and/or intern/student management).

Job Specific Qualifications

• Advanced ability to communicate in writing, strong editing skills, writing and grammar fundamentals.

• Thorough knowledge of social media platforms, best practices, proficiency working across platforms and knowledge of what makes content engaging and sharable for all Syracuse University audiences.

• Understanding of how to leverage social media for brand development and to achieve organizational objectives.

• Knowledge of principles/practices related to storytelling, communications, public relations, marketing, user-generated content management, and reputation management.

• Strong organizational/time management skills, high level of attention to detail, ability to take initiative and problem solve, and to adapt to new and changing technologies.

• Strong creative and critical thinking skills, excellent judgment, and ability to respond quickly and strategically in a variety of situations/environments.

• Existing knowledge of photography, videography, multimedia and/or graphic design is preferred.

• Existing knowledge of Adobe Creative Suite software, Google Analytics, basic HTML, third-party social media tools (i.e. Social Studio, HootSuite, etc.), content management systems and similar technologies is preferred.

• Experience in higher education preferred.


• Creates and manages the University’s social media strategies by coordinating the daily activity of Syracuse University’s primary social media channels.

• Plans and curates engaging content for multiple audiences in a variety of ways and formats, managing the content review process for the student social media team.

• Supervises the social media team (employees, interns, student ambassadors) who will assist in the implementation of social/digital media strategic goals and activities.

• Develops and implements social media tactics and plans to support events, campaigns, fundraising activities and other communications strategies and initiatives.

• Supports projects and initiatives assigned to support the University’s communications strategies.

• Establish and socialize social media governance and guidelines for the University as it relates to all social platforms.

• Consistently (including after normal business hours) monitors University channels, external channels, and social conversations, and directs issues and opportunities to the proper departments for prompt and appropriate responses, seven days a week.

• Tracks and reports on key performance indicators and benchmarks to measure the effectiveness of social media strategies and efforts.

• Keeps track of trends in the social media landscape.

• Makes recommendations and adjusts strategies based on analytics and insights.

• Stays up-to-date on industry trends.

Physical Requirements

Not Applicable


Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.


Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Quick Link Job Posting Date 03/08/2021 Application Deadline Full Consideration By Job Category Staff Message to Applicants

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