Business Analytics Specialist

Posting Details

Job # 036861 Department Code 24002-1040 Department Marketing & Communications Job Title Business Analytics Specialist Location Syracuse, NY Pay Range Commensurate with Experience Staff Level S5 FLSA Status Exempt Hours

Standard University business hours

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description

As a member of the Operations team within the Division of Marketing and Communications, the Business Analytics Specialist will work collaboratively with other team members to help turn data into actionable solutions for improved marketing, communications, planning and strategy for the Division, as well as our partners across the University. They will architect/maintain/administer the Syracuse University’s central web data collection, as well as other university-related sites, presenting data and assessment to ensure alignment with long-term marketing and strategic goals. They will also provide consulting/education on those web analytics to University partners as needed, and provide strategic recommendations.

The Business Analytics Specialist will also partner with Division team members and other University partners to provide business analysis and intelligence for various cross-functional marketing campaigns in order to improve current and future performance. Will work with the appropriate team members in order to streamline analytics systems (e.g., social, digital, etc.). Must be adept at translating complex data into clear and actionable marketing insights/recommendations.


• Bachelor’s degree required, Master’s degree preferred.

• Five (5) plus years of work experience or equivalent experience in website analytics and testing, website optimization, search, general analytics, data science, and/or technical project management is required.

Job Specific Qualifications

• Excellent communication skills, including explaining complex data in a clear, and concise way.

• The ability to propose and support a set of university-wide web analytics standards and guidelines.

• Extreme understanding of web analytics administration (specifically Google properties, Google certified preferred) Familiarity with interpreting/ facilitating the implementation of privacy requirements such as GDPR, COPPA, and other relevant privacy standards. Understanding of modern web design practices as they relate to delivering a positive end-user experience.

• Basic technical understanding of modern web development languages and tools such as: HTML, CSS, PHP, and JavaScript/JQuery.

• Strong ability to categorize and organize large volumes of disparate data.

• Strong statistical background, including hypothesis testing and interpretation.

• Ability to use data to form marketing recommendations.

• Proficiency with modern Data Visualization software, including Data Studio and Tableau. Familiarity with Power BI.

• Business Intelligence Development experience, particularly with marketing campaign data, dynamic dashboards, and mixed data sources.

• Project Management experience.

• Business Analysis experience – including data development and analysis, campaign and KPI assessment, and contributing to the evolution of future campaigns. Ability to collaborate.


• Maintain and optimize all Google Analytics and related properties for the University, including Google Tag Manager, Google My Business and Google Ads, using industry best practices.

• Use the data to create dashboards, reports and other ad hoc needs.

• Provide web analytics consulting and education for University-related websites and make recommendations as to strategic and technical/functional performance improvements based on an overarching online strategy.

• Document and communicate University online analytics standards to promote best practices in website structure and build adherence to the Syracuse University brand.

• Develop business intelligence solutions using existing data streams and APIs.

• Partnering with the appropriate team members, provide expertise in the area of business intelligence for marketing analytics from multiple platforms, including social and digital, in the form of actionable insights/recommendations, which are delivered with clear and consistent communication.

• Working collaboratively with cross-functional teams, provide business analysis for marketing campaigns, including comparisons, benchmarks, organizing A/B testing in various scenarios, and other functional analysis of campaign performance.

• Performs post-hoc research and analysis of existing campaigns, translating complex data into clear and actionable insights/recommendations to improve future performance, which are delivered with clear and consistent communication.

Physical Requirements

Not Applicable


Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.


Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Quick Link Job Posting Date 03/08/2021 Application Deadline Full Consideration By Job Category Staff Message to Applicants

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