Content Strategist and Writer
- Employer
- Ball State University
- Location
- Indiana, United States
- Salary
- Salary Not Specified
- Date posted
- Mar 5, 2021
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Job Details
Posting Details
Position Title
Content Strategist and Writer
Additional Information
Benefits and Community
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/benefits-and-community/professional-staff
Relocation
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/working-at-ball-state/relocation
FLSA
Administrative Exemption
Hrs/Week
40
Length of Assignment
Full-Time At-Will
Position Function
The Content Strategist and Writer is a creative idea-generator, writer and
problem-solver who owns the Ball State University brand’s story for all
channels. From writing engaging content and media to developing long-term
communication strategies, the Content Strategist and Writer works closely and
collaboratively with all members of the Ball State’s Marketing and Communications Division.
Minimum Education
Bachelor’s degree in English, Public Relations, Communications or other related field from an accredited institution.
Minimum Experience
At least three years of writing for a corporation, agency or college/university.
Minimum Other
Excellent creative writing skills, demonstrated skill in writing compelling ad
copy, demonstrated editing skills, proven experience working in a fast paced
environment, detail-oriented.
Authorization to work in the US
Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.
Preferred Education
Bachelor’s degree in English, journalism, public relations, communications, or related
field.
Preferred Experience
•Experience working in Higher Education, creative services or agency setting.
•Demonstrated knowledge of media relations, pitching stories, content
development and copy editing.
•Project management experience: managing multiple projects
simultaneously; working effectively and efficiently with individuals and teams
within a diverse environment; and using tools such as WorkFront.
•Experience in researching and collecting information, including interviewing
skills, web research skills, and other intelligence gathering techniques.
•Demonstrated knowledge of strategic content, communication and marketing
principles.
•Experience in using analytical skills in transforming business insights into
strategic planning.
•Experience in using content curation skills, transforming content across
platforms to meet different audience needs; ability to visualize the best way to
present content.
•Evidence of effective written and verbal communication skills.
•Experience in using client relationship skills, being self-directed and in taking
initiatives to completion
•Experience in using creative and critical thinking skills, goal setting and
attention to detail.
•Demonstrated knowledge of web content best practices.
•Experience in using of Microsoft office.
Preferred Other
Pre-Employment Screening
Requires successful completion of a background check and education verification.
Position Title(s) Supervised
None
Required Certifications
EEO Statement
Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, national origin, age, disability, protected veteran status or any other legally protected status.
EEO /AA Employer/Veterans/Disabled.
About Ball State University
Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. Ball State aspires to be the model of the most student-centered and community-engaged of the 21st century public research universities, transforming entrepreneurial learners into impactful leaders – committed to improving the quality of life for all.
Department
VP of Marketing and Communications:140010
Department Information
Department Email or Phone Number
nlsherfy@bsu.edu
Duties & Responsibilities
Ranking
1
Job Duty
Compellingly communicate our college’s brand story and shape and implement the
college’s content strategies across multiple mediums.
Ranking
2
Job Duty
Plan, write and produce high-impact communications for faculty, staff and the general public, including optimized content for websites, email campaigns, social media and
media relations. Oversee deliverables across the project life cycle.
Ranking
3
Job Duty
Serve as a managing editor and writer for the college’s newsletters, brochures, advertising campaigns and other communication channels.
Ranking
4
Job Duty
Support the communication team’s media relations work, including, but not limited to,
assisting when assigned with the coordination of interviews, developing and
delivering media reports, ensuring the University meets established media placement goals, and proactively pitching story ideas that tell the University’s story digitally and highlight the University’s best experts and researchers.
Ranking
5
Job Duty
Own and champion the Ball State brand guidelines and ensure that clients and
academic units adhere to them.
Ranking
6
Job Duty
Create content for the Ball State web site, ensure timeliness of all information, and
coordinate content updates to expand the college’s brand and reach. Utilize SEO
and analytics to drive page views, conversions and yield.
Ranking
7
Job Duty
Build relationships with and conduct regular interviews with faculty, alumni, key
stakeholders, project leads/managers, and team members in order to develop stories
for publication and market content. Develop innovative methods to share this content
through news stories, social media or ideas yet to be created.
Ranking
8
Job Duty
Work closely and collaboratively with team members, stakeholders and project owners to help define content objectives, needs and outcomes.
Ranking
9
Job Duty
Collaborate, consult and actively participate in new idea generation, brainstorming concepts, and make recommendations for creative ways to accomplish goals.
Ranking
10
Job Duty
Create and maintain editorial calendars and content plans. Conduct content audits
and gap analyses.
Ranking
11
Job Duty
Serve on the University’s Crisis Communications team.
Ranking
12
Job Duty
Write speeches, public statements and letters at an executive level with a clear
understanding and use of language preferred by leadership, including the University’s key messages.
Ranking
13
Job Duty
Lead or serve on creative teams comprised of client service managers, graphic designers, communication specialists, photographers, videographers and vendors.
Ranking
14
Job Duty
Perform other related duties as assigned.
Posting Number
202100688P
Number of Vacancies
1
Desired Start Date
04/05/2021
Position End Date (if temporary)
Open Date
03/05/2021
Applications Accepted Through Date
03/18/2021
Open Until Filled
No
Information regarding transcripts
The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.
Special Instructions Summary
Supplemental Questions
Required fields are indicated with an asterisk (*).
Applicant Documents
Required Documents
Position Title
Content Strategist and Writer
Additional Information
Benefits and Community
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/benefits-and-community/professional-staff
Relocation
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/working-at-ball-state/relocation
FLSA
Administrative Exemption
Hrs/Week
40
Length of Assignment
Full-Time At-Will
Position Function
The Content Strategist and Writer is a creative idea-generator, writer and
problem-solver who owns the Ball State University brand’s story for all
channels. From writing engaging content and media to developing long-term
communication strategies, the Content Strategist and Writer works closely and
collaboratively with all members of the Ball State’s Marketing and Communications Division.
Minimum Education
Bachelor’s degree in English, Public Relations, Communications or other related field from an accredited institution.
Minimum Experience
At least three years of writing for a corporation, agency or college/university.
Minimum Other
Excellent creative writing skills, demonstrated skill in writing compelling ad
copy, demonstrated editing skills, proven experience working in a fast paced
environment, detail-oriented.
Authorization to work in the US
Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.
Preferred Education
Bachelor’s degree in English, journalism, public relations, communications, or related
field.
Preferred Experience
•Experience working in Higher Education, creative services or agency setting.
•Demonstrated knowledge of media relations, pitching stories, content
development and copy editing.
•Project management experience: managing multiple projects
simultaneously; working effectively and efficiently with individuals and teams
within a diverse environment; and using tools such as WorkFront.
•Experience in researching and collecting information, including interviewing
skills, web research skills, and other intelligence gathering techniques.
•Demonstrated knowledge of strategic content, communication and marketing
principles.
•Experience in using analytical skills in transforming business insights into
strategic planning.
•Experience in using content curation skills, transforming content across
platforms to meet different audience needs; ability to visualize the best way to
present content.
•Evidence of effective written and verbal communication skills.
•Experience in using client relationship skills, being self-directed and in taking
initiatives to completion
•Experience in using creative and critical thinking skills, goal setting and
attention to detail.
•Demonstrated knowledge of web content best practices.
•Experience in using of Microsoft office.
Preferred Other
Pre-Employment Screening
Requires successful completion of a background check and education verification.
Position Title(s) Supervised
None
Required Certifications
EEO Statement
Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, national origin, age, disability, protected veteran status or any other legally protected status.
EEO /AA Employer/Veterans/Disabled.
About Ball State University
Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. Ball State aspires to be the model of the most student-centered and community-engaged of the 21st century public research universities, transforming entrepreneurial learners into impactful leaders – committed to improving the quality of life for all.
Department
VP of Marketing and Communications:140010
Department Information
Department Email or Phone Number
nlsherfy@bsu.edu
Duties & Responsibilities
Ranking
1
Job Duty
Compellingly communicate our college’s brand story and shape and implement the
college’s content strategies across multiple mediums.
Ranking
2
Job Duty
Plan, write and produce high-impact communications for faculty, staff and the general public, including optimized content for websites, email campaigns, social media and
media relations. Oversee deliverables across the project life cycle.
Ranking
3
Job Duty
Serve as a managing editor and writer for the college’s newsletters, brochures, advertising campaigns and other communication channels.
Ranking
4
Job Duty
Support the communication team’s media relations work, including, but not limited to,
assisting when assigned with the coordination of interviews, developing and
delivering media reports, ensuring the University meets established media placement goals, and proactively pitching story ideas that tell the University’s story digitally and highlight the University’s best experts and researchers.
Ranking
5
Job Duty
Own and champion the Ball State brand guidelines and ensure that clients and
academic units adhere to them.
Ranking
6
Job Duty
Create content for the Ball State web site, ensure timeliness of all information, and
coordinate content updates to expand the college’s brand and reach. Utilize SEO
and analytics to drive page views, conversions and yield.
Ranking
7
Job Duty
Build relationships with and conduct regular interviews with faculty, alumni, key
stakeholders, project leads/managers, and team members in order to develop stories
for publication and market content. Develop innovative methods to share this content
through news stories, social media or ideas yet to be created.
Ranking
8
Job Duty
Work closely and collaboratively with team members, stakeholders and project owners to help define content objectives, needs and outcomes.
Ranking
9
Job Duty
Collaborate, consult and actively participate in new idea generation, brainstorming concepts, and make recommendations for creative ways to accomplish goals.
Ranking
10
Job Duty
Create and maintain editorial calendars and content plans. Conduct content audits
and gap analyses.
Ranking
11
Job Duty
Serve on the University’s Crisis Communications team.
Ranking
12
Job Duty
Write speeches, public statements and letters at an executive level with a clear
understanding and use of language preferred by leadership, including the University’s key messages.
Ranking
13
Job Duty
Lead or serve on creative teams comprised of client service managers, graphic designers, communication specialists, photographers, videographers and vendors.
Ranking
14
Job Duty
Perform other related duties as assigned.
Posting Number
202100688P
Number of Vacancies
1
Desired Start Date
04/05/2021
Position End Date (if temporary)
Open Date
03/05/2021
Applications Accepted Through Date
03/18/2021
Open Until Filled
No
Information regarding transcripts
The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.
Special Instructions Summary
Supplemental Questions
Required fields are indicated with an asterisk (*).
Applicant Documents
Required Documents
- Resume
- Cover Letter
- Undergraduate Transcripts
- Master's Transcripts
Company
Founded in 1918 in Muncie, Indiana, the public research university has grown to more than 22500 students
Spirited and motivated, we learn, grow, and take flight. Our faculty and staff—everyone in our community—embrace students as learning partners from day one. In classrooms and labs, in immersive learning projects, on the sports fields—with creativity and determination—Cardinals Fly. We are grounded in our values, lifted by our knowledge, and go confidently upward toward ever greater opportunities. Ours is a simple promise: to challenge each other to excel. And with Beneficence as our guide—We Fly.
We are committed to excellence through a talented and diverse faculty and staff. Inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world. We are excited that you want to join us in these endeavors!
The university offers excellent benefits, including health care and retirement plans, tuition assistance for employees and dependents, and generous time off with pay.
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