Director of Agricultural Communications
- Employer
- North Carolina Agricultural and Technical State University
- Location
- North Carolina, United States
- Salary
- Salary Not specified
- Date posted
- Mar 6, 2021
View more
- Position Type
- Faculty Positions, Communications, Media Studies, Other Communications
- Employment Level
- Tenured/Tenured Track
- Employment Type
- Full Time
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The Director Agricultural Communications is the College of
Agriculture and Environmental Sciences (CAES) top communication
leader, responsible for the development of communication strategies
and initiatives to enhance the visibility and reputation of CAES
locally, nationally and internationally. The Director is a creative
and innovative professional who will lead the College communication
unit and work in collaboration with all CAES units, specifically
Cooperative Extension and Agricultural Research, to design, plan,
implement and lead internal, external and executive communications.
The Agricultural Communications Director is expected to: 1. Develop
visionary communication strategies to promote CAES using creative
print and digital communications to increase the college's
visibility and enhance brand recognition, 2. Build internal and
external relationships and inform/engage external stakeholders to
increase the College's visibility and advance its mission. 3.
Identify, analyze and develop strategies to ensure the right
messages are communicated to the right audiences, both internally
and externally, 4. Work closely with the University Relations to
ensure full coordination and alignment of CAES messaging and
branding with the university requirements, 5. Continuously engage
diverse audiences and stakeholders through creation, editing, and
coordination of a broad range of communication materials including,
traditional media coverage, social media posts, website content,
e-newsletter, videos, and printed publications, and promotional
events, 6. Assist CAES units with internal communication and
communication training and awareness to ensure relevant stories and
impacts are communicated effectively and in a timely manner, 7.
Contribute to planning, promotion and coverage of all college
events and draft relevant press releases, 8. Maintain a
comprehensive editorial calendar for CAES's communication needs and
work with staff and contractors to ensure timely execution of
planned projects and activities. 9. Provide effective leadership
for the Ag Communication Unit, which includes seven staff members,
10. Deliver quality work under the pressure of competing deadlines
and priorities while maintaining a collaborative spirit with the Ag
communications team and CAES units. 11. As necessary, identify and
collaborate with external vendors to develop communications
deliverables including videos, educational curricula, and other
publications
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