Web Product Owner

University of Maryland Global Campus
Maryland, United States
Salary Commensurate with experience
Feb 18, 2021
Employment Level
Employment Type
Full Time
Web Product Owner

Office of Marketing

Exempt, Regular, Full Time, Pay Grade 4.3

Job Location: Adelphi, MD or Remote


UMGC is seeking a Web Product Owner, reporting directly to the Senior Vice President Chief Enrollment and Marketing Officer, who will be responsible for establishing the vision and leading the development and operations of UMGC’s external facing digital properties.  The successful candidate will coordinate with and lead the digital experience through innovation and continuous improvements to achieve the team’s key performance indicators (KPI): leads, applications, and enrollment.  This strategic role will manage and lead the technical and functional teams and act as the bridge between Marketing, Business Units, AccelerEd IT Operations and web development, maximizing web technologies to build and improve our digital presence and meet the overall web needs of UMGC.





  • Operational responsibility for web properties, content management and delivery systems to ensure SLAs are met for content publishing, page load times, uptime, and other business critical metrics
  • Develop and manage the strategic product roadmap and pipeline (future releases) that deliver exceptional user experience, including website content, design, and usability
  • Develop, manage, and prioritize use cases and product backlog items using business (KPIs) and long-term strategic value as drivers
  • Provide vision and direction to stakeholders, developers, operations staff
  • Lead meetings including standups, retrospectives, reviews, and planning
  • Manage and resolve impediments impacting the team’s completion of releases and sprint goals
  • Present and showcase site enhancements, gather and document feedback
  • Evaluate the quality of completed work during every step of the development process
  • Manage all technology requirements including maintenance needs of web systems and technology partner integrations used to generate and capture leads for the University
  • Utilize website content and engagement best practices to optimize website experience, visitor engagement, and conversions
  • Collaborate to optimize SEO programs and web experience to increase quality web traffic, leading to improvement in KPIs


  • Bachelor’s Degree or equivalent work experience
  • Nine plus (9+) years as Product Owner, Product Manager, or comparable experience responsible for site management experience, specifically with website planning, design, development, optimization and administration (hands-on Adobe AEM experience preferred)
  • Five plus (5+) years of experience managing teams of technical, functional, and contractor staff
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment managing a medium-sized team of full-time and contractor technical and functional staff in a high-profile environment
  • Demonstrated ability to think strategically and execute effectively under pressure
  • Bring a positive attitude to difficult situations and partners to facilitate collaboration and decision making
  • Critical thinking to quickly understand and lead operational issues, escalation, and prioritization to achieve resolution
  • Successfully bridge the gap and collaborate between Technology, Marketing, and Business Units to deliver an exceptional web experience to UMGC’s prospects and students
  • Ability to assess verbal and written communications from key stakeholders and customers and demonstrate excellent technical, verbal and communications skills
  • Well-rounded knowledge of product owner activities, web technologies, and web content management systems (Adobe AEM preferred)
  • Ability to evolve skill sets and quickly adopt to new technologies and priorities
  • Equally comfortable working on a project team as well as an independent contributor
  • Outstanding attention to detail to effectively organize, plan, and prioritize
  • Understanding of marketing and sales lifecycles and their respective pressures on the marketing function to drive demand and revenue
  • Comfortable managing multiple projects and priorities simultaneously amid ambiguity to meet marketing objectives
  • Excellent project management, analytical and problem-solving skills — scoping work, driving execution and delivering on tight deadlines while working with multiple stakeholders



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