Specialist III, Communications & Marketing - Central



Position Details

Requisition Number

S636P

Home Org Name

Development HR Employment

Division Name

Vice President for Development

Position Title

Specialist III, Communications & Marketing - Central

Job Class Code

OC28C

Appointment Status

Full-time

Part-time FTE

Limited Term

No

Limited Term Length

Job Summary

The person in this position would be a key member of the Development Communications team and would serve as a communications and marketing strategist, writer and content producer for fundraising print and digital communications for the university as a whole. In addition to concepting, writing and editing general fundraising collateral, this position will focus specifically on communications and marketing for the Office of Gift Planning and the Auburn University Real Estate Foundation to help increase philanthropic estate gifts and gifts of property to Auburn University. It is a position that requires a particular skill set in understanding how to interpret data on consumer/donor behavior, how to segment audiences according to this behavior, and subsequently, create and implement effective communications strategy to achieve the fundraising goals of Auburn’s Office of Development.

Essential Functions

Serves as a liaison with the Office of Gift Planning and the president of the Auburn University Real Estate Foundation to devise a comprehensive and robust communications strategy to support fundraising goals and increase philanthropic support through estate gifts and gifts of real property. Implements a holistic marketing strategy based on specific audiences and creates relevant, inspiring content to increase awareness and philanthropic support in the areas of planned gifts and real estate gifts.

Develops a plan for audience segmentation and appropriate messaging and develops a strategy for implementation and assessment of deliverables. Utilizes information and understanding of the types of donor, including current donors, Tier I prospects, and Tier II prospects to create relevant correspondence; compelling stories of donor gifts and impact; newsletters, both print and digital; segment-appropriate mailings; direct mail marketing collateral, and donor communications targeted to members of Auburn’s George Petrie Donor Society and the Foy Society.

Coordinates and oversees the work of contracted marketing vendors with expertise in these areas to ensure an effective overall marketing strategy. Initiates regular meetings with various vendors, project management associated marketing initiatives, ensures the quality of deliverables, and maintains timelines and deadlines.

Serves as a communications and marketing subject matter expert for the Office of Development and it’s units, providing expertise and guidance on a variety of fundraising communications. Provides strategy for appropriate communications to achieve goals and maintain consistent fundraising messaging. Concepts, creates and edits a wide range of donor-centered communications to include major gift proposals, solicitations and impact reports; helps create marketing strategies for initiatives and campaigns, videos, and other fundraising deliverables.

Education Level

Bachelor's degree from an accredited institution.

Field of Study

Degree in Journalism, Communications, Marketing or related field.

Years of Experience

4

Area of Experience

Communications and marketing strategy; writing; editing; concepting and creating print and digital communications for specific audiences; project management; collaboration with graphic designers.

Requirements for Additional Job Levels

Education Level

Field of Study

Years of Experience

When a candidate has the required education, but lacks the required experience, they may normally apply additional appropriate education toward the experience requirement, at a rate of one (1) year relevant education per year of required experience.

Area of Experience

Requirements for Additional Job Levels

Minimum Skills and Abilities

Must have a command of both strategic and tactical communications approaches and an understanding of tailoring compelling messaging to various audiences. Must possess a talent for persuasive storytelling, knowledge of AP Writing Style, and the ability to use written communications as a means of furthering the overall goals of the Office of Development and the Auburn University Foundation. Should be able to demonstrate essential competencies in writing and editing, crafting messaging consistent with the office’s voice and branding identity, collaborating with designers to create collateral materials, managing complex communications projects, and navigating working relationships with outside marketing vendors.

This position requires the ability to research, organize and write coherent fundraising communications that establish a case for support, address the needs of targeted audiences, and develop a call to action. Demonstrated skill in crafting a combination of narrative and technical communications, as well as knowledge of public relations, graphic design principles, audience segmentation, and communications and marketing planning, execution, and evaluation are also required.

Minimum Technology Skills

Minimum License and Certifications

None Required.

Desired Qualifications

Salary Grade

34

Salary Range

$45,100 - $75,100

Job Category

Communications/Public Relations/Marketing

Working Hours if Non-Traditional

List any hazardous conditions or physical demands required by this position

Posting Date

02/05/2021

Closing Date

EEO Statement

AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION / EQUAL OPPORTUNITY EMPLOYER . It is our policy to provide equal employment opportunities for all individuals without regard to race, sex, religion, color, national origin, age, disability, protected veteran status, genetic information, sexual orientation, gender identity, or any other classification protected by applicable law.

Special Instructions to Applicants

Only applications with a resume, cover letter, and three (3) writing samples attached will be considered. Please attach these samples in the Writing Sample, Other Document and Other Document 2 slots.

Quick Link for Internal Postings

https://www.auemployment.com/postings/21011
Documents Needed to Apply
Required Documents
  1. Resume
  2. Cover Letter
  3. Writing Sample
  4. Other Documentation
  5. Other Documentation (2)
Optional DocumentsSupplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How were you made aware of this opportunity?
    • AU Employment website
    • Employment websites (Indeed, HigherEd Jobs, etc.)
    • Veterans Assistance Services
    • Disability Assistance Services
    • Newspaper
    • Professional Journal
    • Listserv
    • HR email
    • Social Media
    • State Employment Service
    • Walk-in
    • Other
  2. * Please select the answer that best describes your current employment relationship with Auburn University.
    • Not a current Auburn employee
    • Current Auburn employee in position less than one year
    • Current Auburn employee in position more than one year
  3. * Do you have a a Bachelor's degree in Journalism, Communications, Marketing or related field?
    • Yes
    • No
  4. * Do you have 4 years of experience in communications and marketing strategy; writing; editing; concepting and creating print and digital communications for specific audiences; project management; collaboration with graphic designers OR an advanced degree to use in lieu of years of experience?
    • Yes
    • No
  5. * Please describe your related experience in detail and provide the job titles of the positions in which you obtained it. If you do not have related experience, please enter 'N/A'

    (Open Ended Question)



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