Marketing Specialist
- Employer
- Eastern Kentucky University
- Location
- Kentucky, United States
- Salary
- Salary Not specified
- Date posted
- Jan 20, 2021
View more
- Position Type
- Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
- Employment Level
- Administrative
- Employment Type
- Full Time
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Marketing Specialist
Position Number: S00674P
Position Type: Staff
Position Category:
Search Type: External
Posted Salary Information: Grade 44 (Click here for EKU Salary Grades)
Driver Classification: Non Driver
City: Richmond
Division: Academic Affairs/Provost
Department: Office of the Provost
Unit: Office of e-Campus Learning
FLSA: Exempt
Contact Person: Monica Marrs
Schedule Type: Full Time (37.5 hrs per week or more)
Additional Schedule Details:
Funding Source: Institutional
Retirement: KTRS
Position Summary:
Develop and maintain an effective public relations and marketing program for EKU's e-Campus and associated programs in support of University strategic plans. The incumbent will create, implement, and oversee marketing activity, branding, electronic and print-based marketing initiatives and advertising, and website content creation and maintenance for the EKU e-Campus. The incumbent will ensure that initiatives effectively reach relevant audiences and will analyze and report on results of marketing efforts.
Minimum Education:
Bachelor’s Degree in Public Relations, Marketing, Technical Writing, Journalism, English or other related field is required.
Minimum Experience:
Three years related work experience is required.
Experience in marketing and business development in higher education is preferred.
Minimum Licensure and Certification:
Qualification Equivalencies:
Desired Qualifications:
Job Functions:
Develop, implement and lead marketing/sales campaigns and market research initiatives to attract new customers, retain and grow existing business, and meet revenue goals.
Plan, implement, and manage the e-Campus’ communication strategies, policies, and procedures to ensure clear consistent communication to all audiences.
Develop and implement visibility plans to create and maintain the desired brand image of the e-Campus.
Build effective relationships, report on activity/results, and complete all other duties as assigned by the Executive Director.
Posting Number: S00674P
Number of Vacancies: 1
Job Open Date: 11/16/2020
Application Review Date:
Job Close Date:
Open Until Filled: Yes
Special Instructions Summary:
AA/EEO Statement:
Eastern Kentucky University is an EEO/AA institution that values diversity in its faculty, staff, and student body. In keeping with this commitment, the University welcomes applications from diverse candidates who support diversity.
Background Check Statement:
Offers of employment are contingent upon satisfactory background check.
Document Link:
To apply, visit https://jobs.eku.edu/postings/15328
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