Digital Marketing Specialist
- Employer
- Carroll University
- Location
- Wisconsin, United States
- Salary
- Salary Not specified
- Date posted
- Jan 6, 2021
View more
- Position Type
- Faculty Positions, Business & Management, Marketing & Sales
- Employment Level
- Administrative
- Employment Type
- Full Time
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Digital Marketing Specialist
Carroll University
Classification: Administrative Staff - Full Time - 12 Months - 2080 Hours
Reports to: Vice President of Marketing and Communications
Description: This position collaborates with the marketing team to develop, implement and manage a comprehensive digital marketing strategy to increase visibility, brand awareness, and engagement across all digital channels, including online advertising, social media, search engines, websites, emails, mobile, video sharing sites, etc. The position also analyzes and communicates results from web marketing efforts and leverages web analytics to recommend and implement the most effective strategies for driving growth. The specialist will also recommend strategies for effective search engine marketing, to include organic SEO and PPC/paid search, in addition to e-mail and other e-marketing campaigns as directed. The position will also work closely with agency partners in development of digital advertising campaigns.
Responsibilities:
- Write unique, creative, and engaging email and website
copy.
- Craft engaging and easy-to-use landing pages as part of our
marketing campaigns.
- Maintain analytics, metrics, and campaign reporting on all
digital marketing platforms.
- Stay Apprised of new developments in digital marketing, best
practices, and the greater digital landscape to identify potential
challenges and opportunities in the short- and long-term, e.g.
Google updates and changes in algorithms.
- Serve as a liaison to campus constituencies on all aspects of
web projects, including, but not limited to, gathering project
information, marketing and technical requirements, and producing
and/or coordinating production of deliverables.
- Apply web expertise to support client needs and objectives via
published online content.
- Manage website content, including writing and editing, creating
and editing graphics and images, proofreading for quality and
accuracy, and adhering to style guidelines and technical
specifications.
- Work with Front End Web Developer in the design of digital
projects to include web pages, email newsletter templates,
advertising, etc.
- Dive into website analytics and internal databases to provide
insight and recommendations to improve the online experience and
optimize marketing performance.
- Provide optimization recommendations for search engine
marketing campaigns, to include SEO, paid search and
PPC.
- Lead development of future campaigns to include keyword
discovery, and keyword expansions.
- Monitor and generate monthly analytics report.
- Bring new and innovative ideas to improve the web presence.
Solve for these situations while maintaining and strengthening the
current brand.
- Meets regularly with Vice President of Marketing and
Communications to present and discuss campaign
performance—implements enhancements/corrections.
Qualifications: - Bachelor's degree required, preferably in business, marketing,
marketing communications or related field.
- 3 - 5 years of experience including content management, SEM
including SEO/PPC/paid search, e-mail marketing and online
advertising.
- Experience in content management systems.
- Experience with Google Analytics or equivalent. Ability to
analyze metric data and communicate findings/recommendations to all
levels of the organization.
- Excellent written and verbal skills; experience in writing for
SEO and the web.
- Detail oriented; ability to work independently.
- Demonstrated general project management skills; polished and
diplomatic client management skills; solutions oriented, solid
troubleshooting and problem solving skills.
- Proficient in MS Office Suite.
- 3 - 5 years of experience in a digital marketing role,
including the management of successful PPC/paid search/SEO and
development of website content strategy utilizing analytics and
KPIs.
- Experience in managing content on social platforms and
developing strategies to drive acquisition, engagement and
conversion a plus.
- Expertise in the development of ROI-focused email marketing
campaigns.
- Demonstrated proficiency in cultural competence and
awareness.
- Candidates must be willing and able to support and advance the
University mission.
Technology Skills - Competency in Adobe Creative Suite particularly Dreamweaver;
Photoshop, Illustrator and InDesign desired.
- Advanced experience in AdWords and Google Analytics. Proven
ability to analyze metric data and optimize for KPIs.
- You understand digital marketing is the way of the world, and
are prepared to build integrated marketing plans that lead to top
results in generating awareness for Carroll University
programs.
Job Number: #2021-100
Please reference job #2021-100 and submit cover letter and resume to: CUcareers@carrollu.edu
Human Resources
Carroll University
100 N. East Avenue
Waukesha, WI 53186
Carroll University does not discriminate in any manner contrary to law or justice on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability or veteran's status in administration of programs or in the employment of faculty and staff. EOE
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