Executive Director for Marketing Management
EXECUTIVE DIRECTOR FOR MARKETING MANAGEMENT
NOVA SOUTHEASTERN UNIVERSITY
Fort Lauderdale, Florida
The Aspen Leadership Group is proud to partner with Nova Southeastern University in the search for an Executive Director for Marketing Management and Senior Marketing Strategy Account Lead for Institutional Branding and Executive Accounts.
Reporting to the Vice President of Public Relations, Marketing, and Creative Services. the Executive Director for Marketing Management will develop, create, and implement data-driven marketing strategies and campaigns that encompass a variety of digital and traditional marketing techniques including advertising, digital lead generation, paid social media, relationship marketing, managed content, and other current communications practices to produce demonstrated, quantitative performance measures and results against defined business outcomes. The Executive Director will oversee an account that includes NSU branding and image advertising as well as marketing campaign plans and promotional support for fundraising and alumni relations, the President’s Office, and other executive communications priority areas. The Executive Director will partner with university deans, vice presidents, and enrollment managers as well as with partner agencies to lead all efforts in the development, implementation, and measurement of integrated marketing campaigns across paid, owned, and shared channels, with particular emphasis on web and digital channels. The Executive Director will manage a team of Marketing Strategy Account Leaders and Assistant Marketing Strategy Account Leaders and associates who will be assigned to specific accounts/colleges.
Nova Southeastern University (NSU Florida) is a top-ranked, private national research university, providing high-quality professional educational and research programs at the undergraduate, graduate and professional/doctoral degree levels. Established in 1964, the university includes 15 colleges, the 215,000-square-foot Center for Collaborative Research, the private JK-12 grade University School, the world-class NSU Art Museum Fort Lauderdale, and the Alvin Sherman Library, Research and Information Technology Center, one of Florida’s largest public libraries. With nearly 200,000 alumni across the nation and globe, the reach of the NSU community is worldwide. Classified as having “high research activity” by the Carnegie Foundation for the Advancement of Teaching, NSU is one of only 50 universities nationwide to also be awarded Carnegie’s Community Engagement Classification, and is also the largest private institution in the United States that meets the U.S. Department of Education’s criteria as a Hispanic-serving Institution.
Diversity is one of NSU’s Core Values, which permeates all that it does, and also reflects its student body. NSU has been consistently recognized for its diversity. Inclusiveness is a cornerstone that makes the NSU campus and the lives of those touched by the university much richer. This foundation has been with NSU for its first 50 years, and will continue to guide it into the future. As a majority-minority institution, and as a university recognized as a Hispanic Serving Institution, NSU’s community includes multiple cultures and perspectives. As such, it finds itself with the unique opportunity to invite all members of the community to learn from and appreciate others and to create a learning community that exemplifies inclusiveness and respect for diversity.
Nova Southeastern University’s Division of Public Relations, Marketing, and Creative Services is dedicated to representing, promoting, and serving the university. The division oversees all marketing and promotional communications projects for the university and is responsible for NSU’s overall brand management and advertising.
A bachelor's degree in Business, Marketing, Advertising/Sales, Communications or a related field, or relevant experience is required for this position as is at least ten years of experience in marketing and running a marketing team. All applications must be accompanied by a cover letter and résumé. Cover letters must be responsive to the mission of Nova Southeastern University. Review of applications will begin immediately and continue until the successful candidate has been selected.