Associate Vice President, Communications

Employer
California State University, Dominguez Hills
Location
California, United States
Salary
Salary Not specified
Posted
Dec 04, 2020
Employment Level
Executive
Employment Type
Full Time


Associate Vice President, Communications & Marketing (Administrator III)

Job No: 498475
Work Type: Management (MPP)
Location: Dominguez Hills
Categories: MPP, Marketing/Communications, At-Will

Position Information

California State University, Dominguez Hills has retained Bryant Group to manage the search for the Associate Vice President, Communications & Marketing (Administrator III). For detailed information, to apply, or to nominate a candidate, please visit: https://bryantgrp.com/clients/open-positions/

This is a full-time management (MPP) position. MPP employees serve at the pleasure of the campus President. MPPs do not serve a probationary period and never receive permanent status.

This position is a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position is required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

Conditions of Employment

Possession of a valid Driver's License is required. Employees in this position will be enrolled in the Department of Motor Vehicles (DMV) Government Employer Pull Notice Program which confirms possession of a valid driver's license and reflects driving record.

Satisfactory completion of a background check (including a criminal records check) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Salary Information

Salary is commensurate with experience.

Major Duties

Under the administrative direction of the Chief of Staff within the Office of the President, the Associate Vice President for Communications & Marketing assumes responsibility for creating, managing and assessing the university's strategic communications and marketing programs. This includes responsibility for leadership, direction and evaluation of operations and productivity for all marketing and publications, including enrollment management marketing, brand management and media and constituent relations. Responsible for communications and marketing strategies that integrate the needs of the Office of the President and the university as a whole to raise the visibility, develop recognition, and enhance the image of Office of the President and CSUDH to the campus community and external audiences. The incumbent must be a campus leader who works collaboratively with other divisions and academic colleges to lead an integrated, comprehensive, interdisciplinary, and proactive communications organization that generates high-quality, professional content for all university channels and presents a consistent, professional, and mission-driven, public image of the institution. While the position has overall strategic and leadership responsibilities, it is very much "hands-on" in working with staff and is involved in the day-to-day production of communications in various formats. The AVP will also serve as the university's Public Information Officer.

Qualifications

Required Education: Equivalent to a bachelor's degree in Public Relations, Communications, Journalism, Public Administration, Marketing or related field.

Required Experience: A minimum of eight (8) years of progressively related experience.

Preferred Education: A Master's degree or terminal degree from an accredited institution of higher education in a field of expertise.

Preferred Experience: Five (5) years of supervisory/managerial experience, in communications, marketing or a related field. Three (3) to Five (5) years of demonstrable acumen and experience in digital marketing.

Required Knowledge, Skills, and Abilities:

Demonstrated knowledge of: branding, marketing, public relations, and communication practices, principles and techniques related to an academic or similar institution; effective supervisory principles and practices and organizational management, including budgets, leading a team to meet changing organizational objectives.

Ability to: rapidly become familiar with university-wide programs; provide strong leadership in the development and implementation of university marketing and communications; analyze the implications of various plans and proposals; effectively represent the university through public speaking and media networking on a local, regional and national level; write & edit documents with attention to context, detail and communicate simply, clearly, and effectively using a high level of written and oral communication skills; design, implement and execute plans for university marketing and communications; detect trends, make recommendations for innovative change, and implement solutions to complex problems which require the use of ingenuity and creativity; research and evaluate alternatives, and determine the most effective course of action; work independently, demonstrate strong organizational skills, meet deadlines, and manage multiple tasks simultaneously; present the aims and objectives of the CSUDH communications and marketing program in a manner which effectively informs and persuades targeted individuals or groups; supervise the work of staff and recommend appropriate personnel actions; strong problem solving and conflict resolution skills; train, evaluate performance, and take corrective action as needed; demonstrate strong interpersonal skills and establish and maintain effective working relationships, partnerships, and coalitions amongst university and external community stakeholders . Exhibit a comprehensive understanding of contemporary media strategies using digital & social media.

- Ability to analyze large amounts of data which includes, but not limited to, manage measurement of all marketing campaigns, analyzing traffic, lead generation and activity alongside SEM/SEO to ensure campaign targets are reached and ROI is achieved; pro-actively review metrics mid-campaign to determine what is working and what can be improved or optimized for better/desired outcomes
- Ability to think critically and apply innovative solutions to address problems. and enjoy problem solving
- Ability to create, manage & deliver complex (multi-level channel) and comprehensive marketing/messaging plans
- Big Picture Vision (Planning & Leadership) which includes, but not limited to, capturing the vision (as directed by the Office of the President, and translate it to the relevant subsidiaries & campus communities in a language that resonates with them and their respective target demos); manage long-term strategic goals; and identify new and emerging opportunities/products in the marketplace
- Tech savvy & proficient with New Products/Platforms such as Instagram (+IGTV), Twitter, TikTok, SnapChat, Facebook, Linked In (at minimum); Proficiency with the full Adobe Creative Suite (Including but not limited to DreamWeaver, Illustrator, Photoshop, InDesign, Acrobat); and proficiency with multi-platform management tools like Hootsuite, Tweetdeck, ZohoSocial and Buffer
- Supreme commitment to stellar content creation — with an emphasis on the need for regular, consistent, streamlined, branded and engaging CONTENT CREATION that is relevant to the time and culture
- Heavily Desired) Java, CSS, Mac/PC proficiency (strongly desired)
- Outstanding Public Relations, Crisis Management, & Engagement Messaging skills
- The ability to mirror “the voice” of the university, and protect and uplift the university's narrative; own the end-to-end communications, working across all schools to ensure messaging and branding alignment throughout the entire university
- Excellent organizational skills, attention to details, with a strong sense of urgency and commitment to follow-through. This becomes important in creating the structure for authentic and up-to-date e-commerce engagement
- Soft & Hard Sales Acumen
- Tireless consensus & relationship builder with diverse stakeholder groups.
- Ability to manage and interface with key partners
- Have an entrepreneurial spirit that is innovative, inspiring, responsible, culturally competent & inclusive
- Strong leadership skills that promotes and encourages professional development, diversity, and productive work environment
- Ability to provide great messaging and marketing that builds trust, communicates value(s), fosters innovation, solves problems and demonstrates high integrity

Certification: Valid Drivers License

Responsibilities

35% - Marketing

Develop, plan, and organize CSUDH's integrated branding and marketing plan; extensive consultation with both on-campus and off-campus advisors and stakeholders. Develop an integrated marketing communication program and materials to support enrollment management, recruitment, donor relations, fundraising, and other campus activities and programs, including the development and implementation of a strategic communications plan. Utilize with proficiency new products/platforms such as Instagram (+IGTV), Twitter, TikTok, SnapChat, Facebook, and LinkedIn (at minimum). Initiate, develop and maintain strategies to promote the image of the University and its various programs by using marketing research data to determine the most effective techniques and approaches for reaching target audiences. Identify the needs and interests of various constituent groups, translating the results of research into strategic communication efforts. Research, evaluate and propose promotional tactics that address University marketing initiatives as they apply to internal and external audiences both locally, regionally and nationally. Work closely with the Chief of Staff and the Senior Executive Assistant to create and accomplish goals and objectives that further the mission of the Office of the President and the University. The AVP works closely with academic and administrative units on the development of messages and marketing materials and media. The position is responsible for the maintenance of university-wide graphics and editorial standards. Responsible for the overall management of Marketing and Communications departmental budgets, and staff.

35% - Strategic Communications

Develop and implement an internal and external strategic communications agenda for the university and the Office of the President, including coordination across other units of the University; monitors and evaluates its progress and effectiveness. Develop and manage long-range goals and action plans for the strategic communications program; modify staffing assignments, priorities and expenditures to meet goals; and develop, interpret, implement and enhance policies, procedures, and practices related to departmental management and University issues management, branding, marketing and communications. Oversee and coordinate the development of information campaigns that communicate and strengthen the image and reputation of the university using a variety of communication tactics including: publications, the Internet, paid advertisements, social media and other appropriate media. Participate on University committees that have enrollment, marketing, publishing, editorial, analytical, research, University brand management and oversight responsibilities. Provide digital support of fundraising efforts related to annual giving and of relationship engagement materials, such as the Dominguez Today (University Alumni magazine). Maintain a contemporary understanding of the role played by new media in the University environment. Provides leadership and directions for the University's e-communications including email marketing, social media, mobile applications, and related policy development. Establishes protocols for web policies; ensures adherence to style guidelines; develops and maintains reports of web site analytics and success metrics. Serve as a liaison to the Philanthropic Foundation Board and staff the Marketing Committee.

25% - Media Relations & Public Affairs

Provide oversight and guidance for the promotion of the university and the Office of the President through earned media. Direct story development, and assist in the prioritization of CSUDH initiatives that warrant promotion and media attention. Serve as a member of the university Emergency Operation Center in the lead role as Public Information Officer for the university. Employ new technology to ensure the university receives adequate attention from the media for critical initiatives. Provide oversight and direction for crises communications.

5% - Perform other job-related duties and special projects as assigned.

Closing Statement

California State University, Dominguez Hills, is strongly committed to achieving excellence through a diverse workforce.

California State University Dominguez Hills is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status. For more information or definition of these terms, please visit:

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

Individuals with disabilities requesting accommodations under the Americans with Disabilities Act (ADA) may call the Human Resources Office at (310) 243-3771.

Clery Act crime statistics for CSUDH are available at https://www.csudh.edu/dhpd/clery/crime-stats/ , or by calling University Police at (310) 243-3639. Upon appointment, all candidates must furnish proof of eligibility to work in the U.S.

The California State University is Smoke and Tobacco Free. Smoking, Vaping and other Tobacco use are Not Permitted anywhere on University property. Education Code 42356, CCR Title 5, Article 9


Applications Close: Open until filled

To apply, visit: https://careers.csudh.edu/en-us/job/498475/associate-vice-president-communications-marketing-administrator-iii

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