C21-028 Director of Marketing

[C21-028]

Director of Marketing

Marketing  

Central Connecticut State University invites applications for a Director of Marketing. Reporting to the to the Vice President for Institutional Advancement, the Director of Marketing has primary responsibility for the development and implementation of the University’s strategic marketing plan, with emphasis on developing marketing messages to target markets and enabling the University to achieve its strategic goals in areas such as enrollment, support and retention of students; recruitment and retention of excellence and diversity in faculty; attraction and support of a talented, passionate staff; development and fund raising; and raising awareness of the contributions CCSU makes to the community and to the economic development of the State of Connecticut.

Supervision Exercised: 

May supervise professional and/or support staff. 

Position Responsibilities:

In conjunction with the Vice President for Institutional Advancement, leads in developing, managing, and executing the University’s strategic marketing plan, campaigns, and related initiatives. Such a plan includes message development and dissemination for student enrollment and retention, hiring and retaining faculty and staff, development and fundraising, raising awareness of the contributions CCSU (faculty, staff and students) makes to the community and to the economic development of Connecticut.

Designs and implements marketing strategies and plans (based on institutional goals, market characteristics, data, research, and budgeted resources), which highlight the University’s areas of differentiation as well as strengths and reinforce the University’s position among various stakeholder groups.

Works with the Associate Vice President of Enrollment Management on all marketing and advertising initiatives to increase student enrollment and retention. Works closely with the Enrollment Management Council on matters related to enrollment.

Oversees overall brand usage and implementation across campus to ensure brand cohesion and impact, with particular focus on refreshing the CCSU brand and bringing the Strategic Plan 2030 to life, as well as future amended or revised strategic plans.

Promotes the stories and research that showcase students, faculty, staff, alumni and Central’s relationship with the external community.

Leads the website redesign team in collaboration with stakeholders across the University.

Oversees content, design and layout for print, digital, web, social and emerging media channels.

Oversees the graphic design team; coordinates production of advertising and marketing materials.

Utilizes data and data gathering strategies to draft and implement marketing campaigns and then measures their effectiveness through additional data collection and analysis.

Serves as liaison for printing, publication and design services, including obtaining competitive prices and working with the Purchasing Office to develop Requests for Proposals and quotations.

Working with the Vice President for Institutional Advancement, oversees the annual marketing and advertising budget including approval of expenditures as assigned.

Edits University marketing pieces to ensure consistency in institutional messages and positioning strategies. Ensures the consistency between website, print, and other advertising and promotional materials.

Helps manage an institutional effort to foster collaboration, use resources effectively, plan, coordinate, and maintain consistency in all marketing efforts.

Keeps abreast of the latest marketing and publication trends in higher education and makes recommendations to the Vice President of Institutional Advancement to ensure best use of these methods for the University.

Collaborates and cooperates closely with the Associate Vice President for Communications and Logistics on brand usage and implementation, writing and editing support and marketing communications.

Manages volunteers, student workers and coordination with freelance designers, vendors and consultants.

Promotes a positive image for the University.

Performs other duties and responsibilities related to those above which do not alter the basic level of responsibility
of the position.

Required Qualifications

• Bachelor’s degree required
• Minimum of seven years of experience in marketing and/or communications preferably with an emphasis in higher education, and at least two years of developing and
  implementing digital media strategies that include the use of search engine optimization and pay-per-click.
• Proven experience in the formulation and implementation of marketing and/or communications strategies, including hands on experience in designing and implementing marketing strategies/campaigns for increasing and retaining students.
• Demonstrated success in developing, deploying, and managing online and digital assets that increase market awareness, penetration, lead generation and conversion.
• Extensive knowledge of marketing trends and branding initiatives, including the latest developments in social media.
• Excellent writing, editing and communication skills.
• Must possess an understanding of the complexities of communicating to a diverse, multicultural community, along with demonstrated ability to work with a wide range of constituents in a diverse community.
• Demonstrated ability to manage a wide variety of projects simultaneously and continue to meet deadlines, while maintaining an appropriate level of attention to detail.
• Credentials and/or experience substantially comparable to the above may also be considered.

Preferred Qualifications

• Master’s degree preferred

The University: The largest of Connecticut’s regional comprehensive universities, Central currently enrolls 11,880 students. This includes 7,605 full-time undergraduates, 1,949 part-time undergraduates, 648 full-time graduate students, and 1,678 part-time graduate students. A third of its undergraduates are students of color, the largest group being Hispanic. Ninety-three percent of the students are from Connecticut. An increasingly residential campus, 64 percent of Central’s first-year students live on campus; 24 percent of all undergraduates live on campus. For more information about Central Connecticut State University, please visit www.ccsu.edu.

The Community: Located nine miles southwest of Hartford, New Britain is a city of some 70,000. Part of the Greater Hartford area of 1.2 million residents, New Britain is centrally located in the state and is within easy reach of much of Connecticut and several metropolitan areas in the region. New Britain’s population is characterized by a high degree of racial and ethnic diversity. Known as “Little Poland,” 17 percent of its population are of Polish background. It is the home of three Polish language newspapers and one television station, and annually hosts the Little Poland Festival. Significant portions of its population come from Puerto Rican, Italian, and Irish backgrounds. Currently, 37 percent of its population are Hispanic; 11 percent are African American; 25 percent live below the poverty line.

In addition to all that Hartford provides, New Britain is 40 minutes from Springfield, Mass., two hours from Boston, and two hours from New York City. It is also part of the Hartford-Springfield “Knowledge Corridor” and, therefore, within easy driving distance of a host of private and public institutions of higher education and many cultural opportunities.

Application and Appointment: For full consideration, applications must be received by December 31, 2020.  

To begin the application process please visit the CCSU HR Job Opportunities at https://www.ccsu.edu/hr/faculty-management-admin.html. Select the job advertisement for [C21-028] Director of Marketing and click on the Apply button and submit the following documents:

• Letter of Interest addressing the qualifications for this position
• Current résumé
• Names of three current professional references with title, email addresses and telephone numbers
  
  Salary is commensurate with education and experience. Fringe benefits include personal and sick leave, paid holidays, medical, dental, vision and prescription plans, a multi- plan retirement, retirement health care , deferred compensation, Dependent Care Assistant and Med Flex spending accounts, supplemental benefits such as long term, short term disability, tuition waiver for employee and eligible dependents at any of the Connecticut State Universities (Central, Eastern, Southern or Western).

Incomplete applications will not be considered. Mailed applications will not be accepted.

Please redact any personally identifiable information (i.e., Social Security number, date of birth, marital status, country of origin) from any documents submitted. Please ensure your Social Security Number is not listed on any documents submitted.

For more information, contact Janice Ahearn at 860-832-1765 or ahearnj@ccsu.edu.

As an affirmative action employer, Central Connecticut State University actively seeks and encourages applications from women, minorities, persons with disabilities, and individuals with protected veteran status. The University provides reasonable accommodations to qualified individuals with disabilities upon request.