Executive Director of Digital

Posting Details

Job # 036737 Department Code 24002-1040 Department Marketing & Communications Job Title Executive Director of Digital Location Syracuse, NY Pay Range Commensurate with Experience Staff Level S6 FLSA Status Exempt Hours

Standard University business hours

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description

The Executive Director of Digital creates and implements digital strategies that direct the vision and development of the university’s marketing digital goals. Has primary responsibility for the University’s marketing digital properties, including all social media platforms. Responsible for implementation of predetermined marketing concepts and style guides, consolidation/simplification of many pages into easily navigable and referenced information set, and use most recent technology to present a current, fresh and responsive site. Along with team, partner with University schools/colleges/units to analyze needs, provide insight/guidance, implement/upgrade existing websites based on the university’s digital strategy. Manages team of digital/social media strategists, interactive designers and web developers to implement projects on a timely, cost-effective basis, including advising on media buying. Maintain and improve the university’s digital communications architecture and strategies. Lead planning and implementation efforts using the University’s editorial content and the data derived from digital platforms to thoughtfully engage it’s diverse and well informed audiences with a deep understanding of the spectrum of digital marketing. Creates and implements modern approaches to advance business goals.

Qualifications

• Bachelor’s Degree in Information Management, Engineering or field that blends communications or art with technical skills.

• Minimum of eight (8) years of managing digital teams with direct reports that include a diverse skillset including SEO, paid media management, analytics and creative.

• Minimum of five (5) years work experience as web developer, UX designer, content strategist or a combination of those roles.

• Minimum of three (3) years working in strategic marketing program management including setting strategic goals for department, assessing available analytics to determine success and ROI of specific campaigns, allocating budgets for multiple channel spends.

Job Specific Qualifications

• Digital platform leader experienced in building strategies, socialization and execution.

• Experience working in higher education preferred.

Responsibilities

• Develop digital strategies (for both web and social media) designed to increase University’s engagement with key audiences including prospective and current students, parents, alumni, faculty, staff and others.

• Develop web architecture and content management platform to effectively distribute content that is engaging, relevant, and reflective of University’s mission and values.

• Direct management and leadership of team of professionals with the scope of hiring, coaching and developing staff, including student interns. The Digital team includes Directors/teams for Social Media, Web Development, Web Platform & Infrastructure, Digital Strategy.

• The Executive Director of Digital will manage enterprise strategic direction, execution, socialization, mentor-ship and guidance of university partners on digital platforms. This position has significant reach and influence across the university and is seen as digital technology leader and innovator.

• Manage University’s digital properties, including websites and all social media channels, and collaborate with other senior leadership to integrate with marketing and communications divisional strategies and ensure content is current, inviting, streamlined, and consistent with the University brand.

• Develop and implement digital governance practices under a common set of guidelines.

• Work collaboratively with information technology and communications professionals, steering committees, functional area leaders, and the campus community to connect business objectives with technology. Includes oversight and leadership of content management system selection and maintenance, content taxonomies, web hosting, web programming, web security, integration with on campus and cloud services, accessibility and mobile standards and techniques to enhance the campus’s communications efforts.

• Coordinate closely with campus leadership to ensure digital strategies (including social media) and development are aligned with the University’s broader goals and objectives.

• Develop relationships with campus counterparts that encourage collaboration and support for system wide priorities.

• Evaluate and integrate new and evolving platforms and tools to reach and engage new audiences as well as to build back to existing audiences.

• Develop new channels when appropriate. Ensures digital efforts are integrated into broader marketing plans to advance business goals.

• Builds collaborative relationships to strengthen audience engagement in ways, uses research insights and analytics to drive daily marketing decision-making.

• Partners with issues management team for timely and effective social media response during crisis.

• Manage and provide support in all aspects of the University’s Web Content Management System ( CMS ) program, including adoption by campus departments, standard taxonomies, metrics reporting, account management, system administration and coordination of training.

• Partner with University community web developers and contractors to establish web code, documentation, reuse rights, and technology standards.

• Curates content, in alignment with Syracuse University brand identity standards and communication messaging guidelines.

• Partners with content team to ensure its dynamic, timely and fits within the digital strategy.

• Monitor server usage and recommend new technologies as indicated; monitor site analytics and searches. Develop Search Engine Optimization ( SEO ) strategies to develop better search results in top search engines; identify and lead efforts to decommission redundant platforms and tools as appropriate.

• Establish departmental goals and objectives and clear metrics to track progress toward those goals. When necessary, collaborate with marketing strategy to advise on digital advertising on behalf of University and coordinate with campus to streamline digital advertising and metrics collection.

• Stays up-to-date on industry trends. Other duties as assigned.

Physical Requirements

Not Applicable

Tools/Equipment

Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu.

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

EEOC

Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Quick Link http://www.sujobopps.com/postings/85412 Job Posting Date 11/18/2020 Application Deadline Full Consideration By Job Category Staff Message to Applicants

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