Media Buyer

Posting Details

Job # 036608 Department Code 24002-1163 Department Marketing & Communications Job Title Media Buyer Location Syracuse, NY Pay Range Commensurate with Experience Staff Level S5 FLSA Status Exempt Hours

Standard University business hours

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description

The media buyers is tasked with securing advertising space on printed media, paid social, display, paid search, billboards, television ( CTV / OTT /YouTube) and radio. The media buyer will conduct extensive research and identify the right target demographic for specific campaigns. They will also help to devise media buying strategies which will achieve the right level of coverage.
Strong negotiation skills are important in this position to obtain the best-possible deals on advertising packages without sacrificing an effective message to the target audience. The needs will differ based on the needs of the partner or project, so it is important to approach each problem individually and maintain strong communication in order to work well with partners, co-workers, and outside parties. It is also important to be able to multitask, as multiple campaigns are usually assigned at once. The buyer must create, implement, and oversee these media campaigns and set all goals prior to their development, as well.


• Bachelor’s degree in marketing, communications or related discipline or combination of education and experience.

• Minimum of 3 (three) plus years of experience in media buying including (not limited to) media buying, planning and research, paid search strategies, digital media expertise, contract negotiations.

Job Specific Qualifications

• Conduct research to determine what media companies to buy advertising space from.

• Assess and evaluate data that relates to the circulation and distribution of certain media channels.

• Assist in negotiation of advertising contracts, keeping campaign within budget.

• Use web analytics tools to monitor digital campaigns.

• Inform strategy and channel teams of research results through presentations or written reports.

• Communicate with media companies to find out available times or spaces and pricing for placing ads.

• Monitor ad and landing page performance via Google Analytics.

• Proactively optimize purchased media through A/B testing, landing page optimization, and targeting.

• Prepare schedules and adjust when needed.

• Experiment with new platforms and channels.

• Ensure ads are creative and displayed appropriately.

• Monitor costs and return on investment ( ROI ).

• Excellent verbal and written communication skills with strong collaborative spirit.

• Previous experience in a similar meida buying role.

• Exceptional organizational skills, detail-oriented and strong ability to multi-task and work on a cross-functional team.

• Adaptable problem-solver and team player who enjoys working in a fast-paced environment.

• Ability to work independently, and to work on many projects simultaneously and meet deadlines.


• Participating in media planning to identify target audiences and craft effective campaigns: responsible for the process of selecting the optimal combination of media outlets for advertising (printed media, paid social, display, paid search, billboards/out of home, CTV / OTT /YouTube, radio etc.) a particular marketing message. It involves researching, identifying, analyzing, comparing, planning, and working around a campaign budget.

• Developing effective media buying strategies: the complementary, secondary process by which the buyer takes the insights gleaned from the media planning phase and begins to find and negotiate buying ad space across the intended media channels. This can be automated or done manually depending on preference, objectives, audience, budget, etc.

• Negotiating ad space and time slots with various media outlets: the entire, collective result of both of the above including a final evaluation of the campaign’s effectiveness. This may include programmatic ad buying or manually bidding but mostly the former.

• Manage university, enterprise marketing campaigns and partner goals and objectives and identify clear metrics to track progress toward those goals.

• Stays up to date on industry trends and serves as media buying subject matter expert.

Physical Requirements

Not Applicable


Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.


Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Quick Link Job Posting Date 08/17/2020 Application Deadline Full Consideration By Job Category Staff Message to Applicants

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