Assistant Director of Annual Giving

University of North Carolina, Wilmington
North Carolina, United States
Salary Not Specified
Nov 05, 2020
Employment Type
Full Time

Posting Details

Vacancy Number
Position Title
University Program Specialist
Working Title
Assistant Director of Annual Giving
Competency Level
University Advancement - 50000
Primary Purpose of Organizational Unit

The division of University Advancement responds to the needs of a variety of external and internal constituents in achieving its primary goals to: 1) Increase private financial support for prioritized university programs and activities, and 2) Improve external relations for the university through effective board management and donor stewardship. The division strives to raise funds, as outlined by the Chancellor’s vision statement and strategic plan, from the private sector to further the university mission of pursuing the resources that will enable our faculty and students to excel, and becoming intensely regionally engaged. In doing so, the division plans strategically to facilitate the identification, cultivation, solicitation and stewardship of all constituencies, and seeks to positively promote the university. The division’s fundraising efforts are enhanced by effective partnerships with components of the campus community as well as external audiences including alumni, parents, corporations, foundations, legislators, volunteer board members and friends. Development areas include major gifts, planned giving, corporate and foundation relations, annual giving, UNCW constituent liaison and alumni relations. Prospect management and research, advancement services, university events and boards, and the business office are support services for the fundraising activities of the division.

University Advancement - 50000 College
College/School Information

University Information

The University of North Carolina Wilmington, the state’s coastal university, is dedicated to the integration of teaching, mentoring, research and service. Widely acknowledged for its world-class faculty and staff and continuously recognized at a national level for scholarly excellence and affordability, UNCW offers a powerful academic experience that stimulates creative inquiry and critical thinking and a community rich in diversity, inclusion and global perspectives.

A public institution with nearly 18,000 students, UNCW offers a full range of baccalaureate- and graduate-level programs, as well as doctoral degrees in educational leadership, marine biology, nursing practice and psychology; and many distance learning options, including clinical research, an accelerated RN-to-BSN program, an Executive M.B.A. program structured for working professionals, and the nation’s only bachelor’s degree program focused on coastal engineering.

The university’s efforts to advance research and scholarly activities have earned UNCW the elevated designation of “Doctoral Universities: High Research Activity” institution (R2 University) by the Carnegie Classification of Institutions of Higher Education.

UNCW has been part of the University of North Carolina System since 1969.'

Location of Workplace
Main UNCW Campus
Brief Summary of Work for this Position

The university is preparing to publicly launch a comprehensive fundraising campaign at the beginning of 2021, and the Assistant Director of Annual Giving position will help inspire annual philanthropic investment among university constituents, especially our recent graduates, students and employees. Successful candidates will help convey important campaign priorities to key constituents and help University Advancement build momentum around participation goals.

We are seeking a highly collaborative candidate who can implement strategies that resonate with on-campus audiences, as well as someone who can contribute new strategies for student giving and is interested in helping to implement a Student Alumni Association that will transcend the campaign period.

The Assistant Director of Annual Giving will provide overall assistance in managing comprehensive fundraising programs.

1) Fundraising
The Assistant Director of Annual Giving will assist the Director in development and execution of all annual fundraising efforts.
The major avenues of fundraising that the Assistant Director will help manage are:
• Electronic Initiatives: assist the Director of Annual Giving with developing, creating and implementing online initiatives to solicit and/or steward any or all constituents. These include but are not limited to: Online Giving, Email Solicitations, Crowdfunding, One-Day Giving Challenges, digital ads and other emerging technologies.
• In close collaboration with Alumni Relations, oversee the implementation of a newly created Student Alumni Association and provide supervision (or take on an advisory role) for any affiliated student groups, leaders and/or volunteers that are key to the success of this new student philanthropy and engagement model.
• Phonathon: assist the Director of Annual Giving with management of daily phonathon activities and provide recommendations when necessary.
• Direct Mail: assist the Director of Annual Giving with drafting, editing and producing direct mail appeals, including but not limited to segmented letters for alumni, parents, friends, reminders and giving societies.

2) Affinity Drives
Under the guidance and direction of the Director, the Assistant Director of Annual Giving will provide overall management for day-to-day fundraising based on audience segmentation and affinity with a special focus on using emerging technologies and giving tactics that help increase student, alumni and employee gifts.

Duties will include developing a comprehensive schedule to include marketing, awareness, developing appropriate solicitation pieces, establishing key performance indicators and tracking progress.

3) Office Management
The Assistant Director of Annual Giving will assist the Director in overall management of Office of Annual Giving, including but not limited to:
Budgeting, events, research, vendors, giving societies, electronic initiatives, direct mail, etc., and will be responsible for specific annual fundraising goals.

4) Supervision/Volunteer Management
The Assistant Director of Annual Giving will hold a key role in the supervision of student worker(s) and any affiliated student groups. This may include tracking and approving hours worked and collaborating with others in University Advancement as well as campus partners.

While a bulk of work hours will be Monday-Friday 8:00AM – 5:00PM, this position will be expected to be available some evening and weekend hours in order to effectively engage on-campus audiences, especially students.

Minimum Education and Experience Requirements

Bachelor’s degree and one year of experience related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Proficiency in MS Word, Excel and Power Point required.

Preferred education, professional skills and experience

2-3 years of fundraising experience, Knowledge of Raiser’s Edge, Adobe Photoshop, Email services.

The ideal candidate will have marketing or promotional experience with emphasis on the 18 – 30 year old demographic, experience with managing or supervising student workers and volunteer groups.

Required Certifications or licensure


Recruitment Range
$45,000 - $51,480
1.0 (40 hours per week)
Months Per Year
12 Months
Work Days
Monday - Friday
Work Hours
8:00AM - 5:00PM
Anticipated Ending Date if Time-Limited

Position Number
Job Posting Date
Posting Close Date
Special Notes to Applicants

PLEASE NOTE : This posting will close at 11:59PM on the posted closing date. To receive full consideration, please be sure you have fully completed the entire application before you apply for this position. Failure to answer all required questions will cause the system to disqualify your application.

For more info/to apply visit Applications must be submitted through the online application system to be considered.

You will be required to attach a cover letter and resume to successfully apply for this position. To receive full consideration, please be sure you have completed the ‘Work History’ section of the application before you apply for this position.

This position is being recruited at the Journey level. If no applicants apply who meet the required competency and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.

EEO Statement

At the University of North Carolina at Wilmington ( UNCW ), our culture reflects our values of inclusion, diversity, globalization, ethics and integrity and innovation and we are committed to providing equality of educational and employment opportunity for all persons without regard to race, sex (such as gender, gender identity, marital status, childbirth, and pregnancy), age, color, national origin (including ethnicity), religion, disability, sexual orientation, political affiliation, veteran status, military service member status, genetic information, or relationship to other university constituents – except where sex, age, or ability represent bona fide educational or occupational qualifications or where marital status is a statutorily established eligibility criterion for State funded employee benefit programs. UNCW believes that embracing the unique contributions of our faculty, staff and students is critical to our success and paramount in being recognized for our global mindset.

External Link to Posting
Applicant Documents
Required Documents
  1. Resume
  2. Cover Letter
Optional Documents Posting Specific Questions

Required fields are indicated with an asterisk (*).

  1. * What do you feel are the most effective marketing strategies to reach students?

    (Open Ended Question)

  2. * This position would help manage an affiliated group of student leaders. What are the key elements to effectively engaging volunteers and student leaders in order to build a peer-to-peer network?

    (Open Ended Question)

  3. * How would use segmentation to help deliver more personalized content in order to increase student and recent graduate giving rates?

    (Open Ended Question)