Executive Director Advancement Marketing

Posting Details

Job # 036689 Department Code 24004-6012 Department Marketing & Communications Job Title Executive Director Advancement Marketing Location Syracuse, NY Pay Range Commensurate with Experience Staff Level S6 FLSA Status Exempt Hours

Standard University business hours

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description

Reporting to the SVP of Marketing and Communications, the Executive Director Advancement Marketing serves as one of the lead Marketing Strategists for the Marketing and Communications Division with the goal of advancing fundraising and alumni engagement goals. A strategic-thinker who can translate big-picture marketing vision to implementable operational plans, this individual is a dot-connector who must understand how all of our marketing efforts can work together to build our brand and goals on behalf of the Advancement team. The ED is the University’s most senior level marketing professional responsible for partnering with the Advancement and External Affairs team to understand their business plans, in order to develop marketing plans and then lead a team in driving those plans and all of their elements from concept to completion. This includes engaging with Advancement and External Affairs leadership, presenting to their senior team and attending weekly meetings. Opportunity to support Syracuse University’s Forever Orange campaign.



• Bachelor’s degree and a minimum of ten (10) years in marketing strategy development.

• Minimum of seven (7) years leading diverse marketing teams with a focus on fundraising and philanthropy.

• Higher education fundraising experience.

• A track record of implementing significant fundraising and marketing campaigns which meet or exceeded stated measurable goals.

• Deep experience across the spectrum of fundraising marketing.

• Understands Direct and Email Marketing techniques and best practices.

• Has worked on campaigns targeting all levels of donors.

• Experience crafting and managing campaigns targeting major gift donors.

• Experience and comfort interfacing with major donors.

Job Specific Qualifications

• A big-picture thinker, is able to connect dots across multiple campaigns to drive an enterprise-level approach to strategic marketing.

• Deep understanding and experience about brand expression and experience and knows how to bring a brand to life through strategic marketing campaigns.

• A team player. Works collaboratively with diverse groups inside and outside of the University. Experience working in a team-centric operation.

• Outstanding communication and organizational skills are necessary. This individual must be able to work well with an exceptionally wide range of people including senior executive and administrative staff; deans, faculty; students; media representatives; volunteers and other employees.

• Calm under pressure. Can manage stressful situations in a solution-oriented way with a positive attitude.

• Comfortable working irregular hours.

• A do-er. Responsible for ensuring hundreds of marketing programs and campaigns roll out on-time and on-budget.

• Excellent management and organizational skills with good attention to detail and follow up, and has a demonstrated ability in managing staff and teams.

• Must also have the ability to oversee and execute multiple projects simultaneously while working effectively under the pressure of last minute deadlines and changing priorities.


• Responsible for the leadership of the Marketing Strategy Team dedicated to Advancement and Alumni Engagement.

• Works to deeply understand the AEA teams goals and timeline for the year. Builds out a marketing plan, roadmap and calendar for the year with key campaigns, milestones and initiatives.

• Serves as lead marketer on special projects as needed. Interfaces with major donors, board and committee members on special projects.

• Uses deep knowledge of DM/EM and other fundraising marketing best practices to guide daily decision-making of marketing material orientation.

• Directs team in the development and implementation of strategic marketing and campaign plans.

• Works closely with business units, team and other marketing teams to ensure effective prioritization and planning annually.

• Makes sure resources are in place to partner with other units to build marketing plans that help them advance their strategic priorities.

• Guides and mentors team members in identifying effective components and approaches to campaigns.

• Leverages research and analytics to guide marketing approaches and creative decisions.

• Provides strategic counsel to Executive and Sr. Leadership within Marketing and Communications and Advancement divisions.

• Partners with Advancement teams in schools and colleges and other units.

• Directs the development of marketing plans and related materials.

• Helps team members trouble-shoot challenges.

• Works with other leaders to ensure marketing programs roll out on time and on budget.

• Member of Marketing & Communications Sr. Leadership Team. Provides counsel to SVP and collaborates on building a best-in-class marketing operation.

• Stays up-to-date on industry trends.

• Mentors team and provides University-wide education on fundraising marketing best practices.

Physical Requirements

Not Applicable


Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu.

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.


Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Quick Link https://www.sujobopps.com/postings/85156 Job Posting Date 10/14/2020 Application Deadline Full Consideration By Job Category Staff Message to Applicants

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