Associate Director of Marketing, Annual Giving

Job Title: Associate Director of Integrated Marketing

The Associate Director of Integrated Marketing in the Office of Annual Giving (OAG) at Johns
Hopkins University reports to the Director of Integrated Marketing & Operations.

The Associate Director of Integrated Marketing is a member of the Marketing and Operations team
within OAG. This position, in close partnership with the Director of Integrated Marketing, will
manage the creation, implementation, and tracking of multi-channel direct marketing campaigns
(including direct mail, digital, and phonathon channels) targeting a variety of constituents,
ranging from alumni and parents to faculty/staff and “friends” of the university. These campaigns
that the position will oversee aim to meet annual revenue goals, increase alumni
participation rates, and broaden the base of constituent engagement. This role will also have the
opportunity to build-out a currently modest digital footprint, including the opportunity to think
through solicitations and stewardship via e-mail, social media, digital ads, and earned vs. paid

The Office of Annual Giving is a growing team that currently consists of 8 colleagues who provide
annual giving services to the nine schools of the university, various departments of Johns Hopkins
Medicine, and several centers and institutes, totaling over 25 partners. These annual giving
services include developing comprehensive and integrated solicitation strategies that are optimal
for each development unit and are data-driven. Like all offices and units in Development and Alumni
Relations (DAR), OAG is committed to a donor-directed philanthropy philosophy.

Specific Responsibilities:

• In close partnership with the Director of Integrated Marketing and Operations, along with various
OAG divisional liaisons, this role will manage the message creation, production calendar, testing
of messaging, marketing budgets, and ROI for over 25 units.
• Develop annual and multiyear solicitation and stewardship plans that allow units to achieve
short and long-term goals around revenue and donor count—create appropriate goals, time tables,
deadlines, workflows, and segmentations, for the various units of Johns Hopkins that OAG serves.
• Expand the current OAG digital footprint and outline a future plan that will allow OAG and
Johns Hopkins Development & Alumni Relations to be better positioned to meet fundraising goals in a
growing mobile/digital society.
• Utilize reports, data pulls, spreadsheets, and other database tools to monitor accuracy of
data and track overall progress of the Office of Annual Giving’s direct appeal efforts.
• Work closely with the Office of Advancement Services along with the Sr. Associate Director of
Data Analysis on OAG to design and implement an appropriate data infrastructure that will allow OAG
to better track direct response results.
• Serve as key liaison with direct appeal external vendors, including the negotiation and
management of contracts with printers and mail houses.
• Participate in short and longterm strategic planning for the Office of Annual Giving providing
analysis of data for trends, areas to improve and resources related to the direct appeal program.
• Conduct research on best-in-class marketing programs across sectors and make recommendations
to further align Office of Annual Giving strategies with industry best practices.
• Other duties as assigned by the Director of Integrated Marketing.


Bachelor's Degree preferred. At least five years of progressive experience in
direct response marketing, with experience in annual giving preferred.

Preferred Qualifications:

• Experience developing and deploying web, social, email, and print content.
• Knowledge of graphic design and desktop publishing, preferably Microsoft Publisher and Adobe
Creative Suite is a plus.
• Experience with website development and maintenance, information architecture, content
management systems, HTML.
• Working knowledge of social media and Google analytics; knowledge of developing and
implementing Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
• Comfortable working in a complex, multi-divisional, results-oriented, fast environment.
• Ability to meet deadlines, establish priorities, set objectives, and achieve goals.
• Strong organizational skills and sound judgement around prioritizing many and sometimes
competing obligations.
• Outstanding interpersonal skills with the ability to listen and respond appropriately to donor
and staff inquiries and concerns.
• Excellent computer skills (Word, Excel, PowerPoint) and ability to learn new software as
• Thrive in high-energy environments that often have short deadlines and shifting priorities.
• Have the ability to work independently as well as on a team.
• Strong organizational and prioritizing skills with ability to stay calm under
pressure when handling multiple tasks.

In order for Development and Alumni Relations to achieve excellence and an inclusive work environment, while advancing Johns Hopkins’ fundraising and alumni relations, we must value, respect, welcome, and recognize each individual’s uniqueness.

Homewood Campus

The successful candidate(s) for this position will be subject to a pre-employment background check.

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at For TTY users, call via Maryland Relay or dial 711.

The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.

During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

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