Assistant/Associate Director of Media Relations

Job Description
Department:
Media Relations
Pay Rate Type:
Salary
Employee Type:
Job Summary:The assistant/associate director of media relations will join a talented and innovative communications team. The successful candidate will have the opportunity to work closely with and learn from top communications and marketing professionals and contribute to a dynamic momentum that is transforming the College’s reputation and brand recognition
The assistant/associate director of media relations will be responsible for generating positive visibility and attention that will continue to enhance the reputation of the College. Reporting to the director of media relations, the assistant/associate director will write and distribute major College announcements, press releases, and other news stories. This individual will also be responsible for developing positive relationships with journalists to obtain local, regional, and national placements for a range of content related to research, scholarship, programs, achievements, and initiatives, as well as assist faculty and staff in developing op-eds and preparing for media opportunities. Additionally, the assistant/associate director will oversee media monitoring tools, continuously identify trend data and deliver reports that offer nuanced insights into the national, regional, and local media landscape as well as the College’s efforts relative to competitor institutions. We encourage inquiries from candidates who will contribute to the diversity of our College, including its cultural and ethnic diversity.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

  • Assist the director of media relations in developing and executing an integrated media plan to enhance the reputation of the College and brand recognition
  • Pitch local, regional, and national media outlets to secure multiple placements for College announcements, research, stories, and opinions
  • Write, edit, and distribute press releases, announcements, and briefing documents
  • Update and maintain regularly requested press materials (backgrounders, boilerplates, fact sheets, and photos)
  • Create, maintain, and update an extensive database of media contacts
  • Coordinate media events, photo shoots, and interviews
  • Respond to incoming media inquiries in a timely manner by working in collaboration with the director of media relations
  • Monitor daily media coverage and deliver status reports
  • Review weekly and monthly editorial calendars for relevant placement opportunities
  • Develop positive relationships with local, regional, and national journalists
  • Collaborate with the director of media relations on crisis communications as needed
  • Perform additional duties as assigned; duties, responsibilities, and activities may change at any time with or without notice


QUALIFICATIONS :

  • Bachelor’s degree or the equivalent in education and experience
  • Two or more years of work in public relations, media relations, marketing communications, or journalism, with a preference for increasing responsibility over that time; agency experience and experience using Cision preferred
  • Superior written and oral communication skills
  • Ability to write many types of content, from press releases and announcements to news stories and ad copy
  • Instinct for identifying undiscovered stories and developing creative ways to tell them
  • Ability to present ideas clearly and collaborate with colleagues and constituents
  • Excellent command of language, grammar, and ability to adhere to Colby style guidelines
  • Attention to detail and high level of organization
  • Ability to thrive under deadlines and work some nights and weekends as needed
  • Understanding of business intelligence software, social media platforms, media relations tools
  • Ability to make an impact through work as a member of a team and diverse community
  • Desire to make substantial contributions in a high-functioning, fast-paced environment
  • Strong interpersonal skills with the demonstrated ability to establish and develop productive and collegial relationships
  • Collaboration and the ability to communicate with various constituencies (e.g. staff, faculty, students, managers, and visitors)
  • Ability to interface effectively with senior administrators and College leadership
  • Valid driver’s license required and must meet the College’s Fleet Safety Policy requirements


KEY RELATIONSHIPS :

This position has significant interactions with external media, faculty, staff, students and other members of the campus community and outside constituencies.

WORKING CONDITIONS/PHYSICAL REQUIREMENTS :

General open office and campus environment. Position involves sitting, although frequent movement is necessary.

Position involves frequent computer usage with repetitive hand/wrist motion is necessary. Ability to move around campus is crucial. Some travel is required.

TO APPLY :

Interested candidates should apply electronically by clicking the "Apply" button on the Colby Careers website. Please submit a letter of interest including salary requirements, resume, and the contact information of three professional references. Materials should be addressed to:

Assistant/Associate Director of Media Relations - Search Committee
Office of Human Resources
Colby College
5500 Mayflower Hill
Waterville, ME 04901-8855


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