Director of Content

Posting Details

Job # 036706 Department Code 24005-6013 Department Marketing & Communications Job Title Director of Content Location Syracuse, NY Pay Range Commensurate with Experience Staff Level S5 FLSA Status Exempt Hours

Standard University business hours

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description

The Director of Content is a content strategist, storyteller and creator who bridges the gaps between marketing strategy and program deployment, ensuring that we reach our audiences in the right channel, at the right time with the right content. The Director works to develop repeatable, systematic approaches to producing amazingly effective enterprise content with a methodology that leads to content that performs well with constituencies and takes advantage of automation. This role will work closely with marketing partners throughout the University focused on editorial content strategy, directing with strong project management and collaboration skills to transform static content into a form that is detailed, intelligent, structured and fluid for reuse. Generates and curates incredible amount of dynamic content that can be repurposed among multiple channels and platforms. Heads day to day operations of a team of incredibly purposeful storytellers. The Director will oversee a team and be in charge of creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans. Ensures that technology and content are applied together so that marketing’s contribution to business results are maximized.


• Bachelor’s degree and a minimum of seven (7) years of relevant professional experience, demonstrating strong leadership skills and a strong grasp of modern marketing practices.

• Minimum of four (4) years in a content strategy leadership role, leading practice development within teams, with specific experience with content marketing platforms.

Job Specific Qualifications

• Exceptional strategic and creative sensibilities, including the ability to translate strategic, conceptual ideas into interactive experiences.

• Must possess strong ability to write and create in a persuasive, emotional manner necessary to create action by audience/customer/alumni/end-user while maintaining and enhancing the University’s brand identity.

• Ability to navigate within a large organizational structure and collaborate with many constituencies.

• Strong organizational, oral and written communication and problem-solving skills.

• Ability to manage multiple simultaneous projects and deadlines in a fast-paced environment.

• Energetic and detail oriented.

• Exceptional writing and editing skills, graphic design sensibilities, and knowledge of layout techniques.

• Computer literacy, including familiarity with word processing software, spreadsheets, e-mail, and the Internet.

• Experience with web content management systems.

• Desire and proven ability to be continually learning/updating working knowledge of latest systems.

• Experience leading day to day operations of diverse teams.

• A proven track-record of experience driving integrated marketing and content strategy to advance business goals.

• Excellent experience directing operations from concept to completion, building infrastructure/implementing operational plans.


• This mission critical position is responsible for coordinating our storytelling and content development on behalf of the University.

• Direct day to day operations of dynamic, high performing, content gathering, packaging and storytelling team.

• Ensures team is executing consistent strategy by collecting content (through interviews and research), writing and packaging for multiple uses.

• Creates and manages enterprise content calendar and uses project management tools to effectively manage workload.

• Oversees a team of writers who research, plan, write and coordinate distribution of stories.

• Writing critical stories for major University publications and Flagship digital properties.

• Coordinating distribution of content.

• Performs quality control measures like editing and fact-checking.

• Approves key content prior to post with attention to detail.

• Partners with issues management team for timely and effective response during crisis.

• Approves and selects vendor partners as needed.

• Leads team in partnering with other Marketing and Communications teams to write content, and/or repackage content for use in different media.

• Creates content, in alignment with Syracuse University brand identity standards and communication messaging guidelines.

• Stays up-to-date on industry trends.

Physical Requirements

Not Applicable


Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume, cover letter and writing samples. Portfolio URL is optional.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.


Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Quick Link Job Posting Date 10/26/2020 Application Deadline Full Consideration By Job Category Staff Message to Applicants

Syracuse University is interested in candidates who have the communication skills and cross-cultural abilities to maximize their effectiveness with diverse groups of colleagues, students and community members. Women, military veterans, individuals with disabilities, and members of other traditionally underrepresented groups are encouraged to apply. Syracuse University is an equal opportunity employer, as well as a federal contractor required to take affirmative action on behalf of protected veterans.