Senior Digital Specialist

Posting Details

Job # 036711 Department Code 24002-1040 Department Marketing & Communications Job Title Senior Digital Specialist Location Syracuse, NY Pay Range Commensurate with Experience Staff Level S4 FLSA Status Exempt Hours

Standard University business hours

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description

Internal Candidate Identified

The Sr. Digital Strategist will be responsible for collaboratively crafting and executing an enterprise digital strategy for Syracuse University. The Digital Strategist will work with the Director of Digital Strategy and other team members to make decisions concerning information architecture, user experience and content presentation on partner and flagship properties as needed. The Digital Strategist leverages their advanced knowledge of digital marketing and content management to advance marketing and organizational goals. The strategist executes as part of larger integrated marketing strategies on behalf of the University and/or individual units within the University. An excellent communicator, with a sense of empathy and human context to drive sensitive insights that help design solutions that serve audience needs . A collaborative thinker, with listening skills as the primary tool for success. A positive team player with the ability to strategically and operationally lead teams to develop and implement integrated content, marketing and digital plans to advance strategic organizational objectives. In addition to being highly organized, the Strategist is a creative person and has an eager eye on digital marketing best practices, particularly when it comes to good content and user experiences.


• Bachelor’s degree and a minimum of five (5) years of in-depth, hands on experience in configuring, maintaining and customizing content within a content management system.

• Three (3) plus years of experience developing and implementing digital strategies.

Job Specific Qualifications

• A deep understanding of digital strategy components and best practices.

• Strong analytical and problem-solving skills.

• Excellent writer and editor with significant attention to detail.

• Extensive knowledge of google analytics and google tag manager.

• Working knowledge of SEO tactics and standards.

• Track-record of relationship building.

• Solid project manager, able to juggle large volumes of work.


• Create, manage and maintain digital strategies as a part of larger integrated marketing strategies on behalf of the University and/or in collaboration with individual units within the University.

• Partners with schools, colleges and programs to make strategic decisions and provides guidance regarding information architecture and digital content presentation.

• Serves as a champion and key advisor in operationalizing digital governance policy and standards both within and beyond the university content management network and platform.

• Use research and analytics to inform content development and positioning as well as digital strategies.

• Ensure online content supports SEO goals, brand standards, web style guidelines, accessibility policy, domain standards, legal and compliance requirements.

• Leads the university through establishing and adhering to digital governance policies, procedures.

• Oversee regular review of digital content and structure to ensure strategic alignment.

• Support content publishing and presentation across digital communication channels including web, email, mobile, SMS and other integrated channels as needed.

• Assesses, prioritizes and executes strategic content repurposing supporting a publish once, read everywhere model.

• Work with project managers, strategists, content and digital team to ensure timelines and deadlines are meet.

• Exhibits excellent judgement with attention to detail regarding accessibility and quality assurance standards.

• Uses solid practices for digital testing for optimization.

• Serves as a thought leader among campus web professionals and communicators.

• Stays on top of digital industry trends and best practices.

Physical Requirements

Not Applicable


Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.


Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Quick Link Job Posting Date 10/22/2020 Application Deadline Full Consideration By Job Category Staff Message to Applicants

Syracuse University is interested in candidates who have the communication skills and cross-cultural abilities to maximize their effectiveness with diverse groups of colleagues, students and community members. Women, military veterans, individuals with disabilities, and members of other traditionally underrepresented groups are encouraged to apply. Syracuse University is an equal opportunity employer, as well as a federal contractor required to take affirmative action on behalf of protected veterans.

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